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3 Easy To Learn Strategies To Scale Your Online Brand: With Josh Miller

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Social media has taken this generation by storm. Nowadays, your online following is like your resume. Many millennials see your following and engagement numbers as equivalent to your overall credibility.

The social media space is a nonstop evolution process. It’s no longer just about being active online or posting an ad for your business – it’s all about the brand. People only buy online from brands they trust and have an actual connection with. Too many people try selling before establishing a relationship with their followers, which doesn’t work like it used to.

To demonstrate the proper way to build a loyal audience, expert Josh Miller shares with you three strategies he is currently implementing to crush it in 2020 with his brands. These strategies work for both a business owner and an individual looking to create a presence on Instagram.

1. Build your personal brand.

The first strategy is to focus on building up your personal brand on Instagram. It doesn’t matter who you are, what you’ve done or what kind of business you own – the world wants to know you. Your buyers will arise and become more active when they see your face and hear your voice. It gives your potential customers the ability to build a real connection with you.

2020 is all about the rise of the personal brand. People are taking over industries by simply documenting their life through their Instagram feed. Things like starting a podcast, doing live videos and posting quality, value-driven content seem to be the winners moving forward on Instagram.

One powerful way to accomplish this is through what’s known as influencer marketing. This simple yet effective strategy has helped millions of brands explode on Instagram.

The idea is that you reach out to major accounts within your niche market and ask them what it would cost for them to post your photo or video on their account, exposing their followers to you. You may even be able to collaborate for free in return for you promoting their brand on your account. It’s a common win-win tactic that, when used correctly, can take your brand to another level.

The key is to become known in your industry, to become the go-to expert in your specific field, and one of the best ways to do that is by building up your personal image online, particularly with Instagram.

2. Build an engaged following of people who love everything you do.

Having a lot of followers on the front end looks really good and is the starting point to establish yourself as a figure of authority. However, without a back-end following of truly engaged people, you won’t see true engagement or ever really sell anything. The goal is not only to establish credibility but also to build a culture with your followers so they listen and take action on everything you say.

There are many ways of doing this, but by far the most effective is the story feature on Instagram.

The first strategy of Instagram stories is to provide as much value as possible. Everyone on Instagram is trying to sell you something, but few provide any real value. Remember, no one cares what you know until they know that you care!

Find creative ways to do this. For just a few examples, you can give value by simply uploading motivational or inspiring content, sharing tips and tricks you have learned inside your niche or industry, or actually giving something of value away for free to your followers. E-books, courses, cheat sheets and video recommendations are all great and easy value-adds that people love to receive.

The second strategy for building a cultlike following through your story feature is showing your day-to-day life to your followers. This strategy is what allows your followers to really connect with you on a deeper level. An example of this would be you waking up in the morning and taking a video of you talking about how excited you are for the workday and sharing a tip about your morning routine. As dumb as it may sound, it works.

Another example would be you walking across a stage accepting an award for something. Your story is a peek into your actual life, and it is recommended to showcase the good, the bad and everything in between. It shows you are human and allows you to not only establish some credibility with your followers but also connect with them. We live in a filtered world, and the brands that are raw and real will take the upper hand.

3. Create a clear message through quality posts.

Content is king on Instagram – on any social media, for that matter. One of the biggest mistakes that so many people make is that their content doesn’t portray a clear message in an effective way. When clicking on your profile, a potential follower should know within seconds what type of brand you have, what niche you are in and what they will get by following your account.

At the end of the day, Instagram is all about clear, concise and quality content. Take some time to figure out what your brand is all about, and create a structure to paint that vision to your followers.

These three strategies work, plain and simple. The ones who apply them consistently over this year will be ahead of everyone else. Go and set yourself up for success in the new digital age!

Ryan is a 7-figure digital entrepreneur, influencer, investor, press contributor, and speaker. Ryan founded the globally recognized social media marketing company Social Revelation which helps business and personal brands increase their digital footprint and brand awareness online. Ryan's company manages the social media strategy for several seven to eight figure earners who are top performers within their industry. He has curated a personal online network around 4,000,000 people from all around the world. Ryan has also been featured on various entrepreneurial and business podcasts such as Entrepreneurs on Fire, Underdog Empowerment, The Daily Grind, The No Excuse Show, The Millionaires’ Hot Seat, and on the live television shows "Good Morning LALA Land" in West Hollywood and the "Mountain Morning Show" in Park City, Utah.

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Business

This Is Steez Analytics, The Company Taking Over The Internet Marketing Service

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Entrepreneur and New Jersey native, Christopher Gonzalez owns a rising Internet Marketing Service called Steez Analytics, LLC based in Wilmington, Delaware.

He specializes in Media Buying and Lead Generation for celebrity brands, automotive dealerships and real estate developers. At just twenty-two years old, Christopher has built an advertising and media company that is already worth over Seven-figures and has a list of some of the most exclusive clients.

Christopher created Steez Analytics, LLC in April of 2017 after being mentored by entrepreneur Tai Lopez. Four Months after its creation, Steez Analytics, LLC was already generating six Figures in net profit with just him and his laptop. At Steez Analytics, LLC, Christopher runs Instagram, Facebook and Google Advertising Campaigns for high end clients. His main office is located in Wilmington, Delaware but he also serves clients across the United States including Jersey City, New Jersey and Nashville, Tennessee.

His motivation to dive into this young industry came from his parents. Born in the Bronx, New York, his parents were very poor. Christopher knew he never wanted him or his family to ever have to go back to that. Although his father made enough money to move them to the suburbs of Old Bridge, New Jersey, he was always busy working at his corporate job.

“My Father helped me understand that being your own boss at a young age is the only way to Real Freedom,” he shares.

In 2011, Christopher became one of the original internet stars on the Facebook platform, and in 2012 he did the same on Instagram. Going by the name @Gonzosteez, he jumped into the spotlight and gained quite the following. He decided to permanently delete his account, after realizing fame was not for him. He quickly noticed how dishonest internet marketing was and knew that he could bring a fresh perspective to the table. Years later, he decided that if he learned the paid advertising aspect of these platforms, he could help other people become famous instead, so that is exactly what he decided to do. He would not reveal the clients he has made famous or is currently making famous, but Christopher has found his niche and has been able to transform lives through his work.

His main challenge when embarking on this business was dealing with how fast the business grew.

“I had so many clients to fulfill work for that I actually had to refund many people that wanted to work with me. My business was in such high demand that we could not handle the workload initially due to saying yes to taking on so many people. Now we focus only on High End Clients,” he says.

His advice to future entrepreneurs is to seek out mentors in their field of choice. His mentors, along with his internet experience were crucial factors in his early on success. He also emphasizes the importance of having the right mindset, but going beyond that and being able to properly Execute the things you choose to do.

“I remember I had a positive brain, but still had trouble taking action. I say it’s 30% mindset & 70% action,” he emphasizes.

For Christopher, what sets him apart from other advertising and media companies is his honesty and integrity. He believes in telling the truth and doing the right thing, because in the long run this is what will always work out. His future plans are to continue to serve higher tier clients, and continue to revolutionize the marketing industry by always being honest and working hard to deliver results for his clients. In an industry like the one Christopher is in, honesty means everything, and that is exactly what he is bringing to the table for his clients. Christopher would not provide additional answers on what he has in the works, but be sure to expect more from this young all-star.

For more information on this entrepreneur, click here.

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Business

HighKey Agency is Building Elite Personal Brands Worldwide

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HighKey Agency is a full service social media marketing agency that specializes in building elite personal brands. The part that makes this specific agency special is the fact that they don’t focus on direct return on investment from the services they provide. All the benefits of having a massive personal brand comes from careful implementation of high level content, press, and strategic Instagram growth, which pays the biggest returns in the long run.

Jordan Lintz and his younger brother Luke Lintz started their online business success over three years ago, which built a variety of connections to large influencers, as well as high networth individuals.

Jordan and Luke have created three companies under the “HighKey” name to date. Their first was an e-commerce company that sold consumer electronics, named HighKey Technology. The two brothers racked up over 15 million views on their videos and hundreds of thousands of followers by creating a unique personal brand company hybrid.

With the combination of experience of building a business from scratch and coincidental timing, they met their future business partner Stefan Aarino by random chance at a local cafe.

Stefan Being a large investor and coach in the real estate industry, was actively trying to grow his social accounts by burning through marketer after marketer. Nothing worked exceptionally well, which left all of his social media accounts under a few thousand followers/subscribers.

After a quick meeting between the three the following day, Luke and Jordan were suddenly put on a monthly retainer. Expanding from just Instagram, they researched how to grow other social media platforms and quickly proved results, which ultimately led to the creation of HighKey Agency. Only a few months into business with the agency, they met their next business partner and COO Trent Huss.

While initially just working in content creation and social media management, the agency slowly started shifting towards taking on a full-service management aspect. These other services include YouTube management, LinkedIn leads, full podcast services, PR & Press, and in partnership with their sister company HighKey Clout, Instagram growth.

Luke Lintz, the CEO of the company said, “We understand that our clients are very high level individuals. They have a lot of money sitting around and they want to get famous like everyone else. The main issue is they have no time to consistently post, much less on every platform. We come in and take over the whole process, regardless of where they are at in creating or managing their personal brand.”

In the eyes of the business partners, competition doesn’t exist. They suggest that every marketing company is different in what services they provide, and with HighKey Agency being no different from that rule, they have no competition. Always looking towards expanding to new services, setting up the infrastructure, and expanding upon them is the agency’s secret to continuously scaling.

Obtaining clients can be difficult when you explain there’s no direct ROI when they are spending marketing dollars, but the partners avoid this issue by using themselves as a prime example of what HighKey Agency can do for them. Both Jordan (@jordanlintz on Instagram) and Luke (@lukelintz on Instagram) individually boast successful personal brands that include a large social following, a podcast, consistent press across media outlets, and many other forms of an online presence.

A great example of indirect ROI is after growing Stefan Aarnio’s Instagram to 230k+ followers, offers began falling into his direct messages. One of these offers included an offer to be paid $10k for a speaking event, with travel and hotel included, where he went on stage and subsequently sold tens of thousands of dollars worth of his own product and services on top of the initial money.

Currently, the business partners are focusing on expanding their press section of the agency, which allows clients to have immediate authority in their field, increase SEO ranking in Google, and provide a much bigger opportunity to get verified. Every new service should provide value to the client, with press being no exception to the rule.

The goal with the agency is to be managing and representing the biggest names in business, and turning them into the biggest names online. Creating and building relationships have always been the priority, and the network will only grow moving towards the future.

If you’re interested in keeping up with HighKey Agency, check out the company’s Instagram.

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Business

Ibru Will Be A Surefire Success Story In The Music Industry Thanks To His Unwavering Confidence

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The draw of being a successful musician is obvious. The fame, wealth, and lavish lifestyle associated with being a hot artist is something anyone would dream of achieving. For Ibru, he is more in the business of inspiring the next generation of kids just as artists before him did in his childhood. His passion for music has been clear since he was only a boy, and his mission to influence the next generation of youth is what keeps him grounded and hungry for more even if widespread success seems far down the line.

Speaking of success, his work ethic and unwavering faith has led him to gaining notoriety in the reggae genre. His hit single “Pinnacle” was featured on the “Tropical House Cruises to Jamaica Deluxe Edition Album”, which reached the top ten on the reggae billboard charts. Not only was he able to gain exposure through this album, but he was featured alongside other prominent artists Capleton and Mykal Rose. 

His latest EP “I’m So Focused” and his interview with Jamaica’s number one entertainment source The Star have also done a lot for his personal brand and helping expose his music. Shereita Grizzle of The Star was impressed by Ibru’s poise and confidence on the interview, which Ibru accredits to his dedication to his craft and steadying his focus. While it is hard to break onto the scene in Jamaica with its tough reggae audience, Ibru’s preparation and passion for music helped him get over the fear of taking them on. As his music bursts onto the scene in Jamaica, this interview will also win people over by the masses as his story continues to grow on an international level.

With all of the recent storylines and accolades surrounding Ibru, he wants to be completely clear  that success is not just a walk in the park. He understands that people are looking up to him for inspiration, and wants to be clear that there are times where the light at the end of the tunnel may be completely out of sight. Rather than giving in, resort back to why you started in the first place and realize that setbacks are all a part of the journey. Just as he never gave up, he hopes to influence his fans and people looking up to him to do the same and keep persevering. 

With the right team around him and the right mindset to succeed, Ibru has been ready to handle all of the ups and downs that come with finding success in the music industry. He has already seen some success in his young career, but this is truly only the beginning. Regardless of the fame he accumulates through his work, the mission will always stay the same: spread a message and inspire those who will come after him. 

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