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4 strategies to engage users during COVID-19

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Upshot.ai
User Engagement During COVID-19
The COVID-19 pandemic has got users cooped up inside their homes for the next few days. As the virus continues to spread, facilities around the world are being quarantined, and one can observe the following-
  1. Cancellation/Postponement of social gathering and prominent events like Olympics, Coachella, IPLs, etc
  2. Travel and entertainment industries are feeling the heat.
  3. There is a disruption in the supply chain and logistics.
  4. Companies are taking drastic measures and asking their employees to WFH.
  5. Insecurity, fear, and limited availability is changing the buying behavior of users towards brands.

These changes have led to decreased spending in marketing, advertising, and media industries. Businesses are looking to extend their runway and save as much money as possible. Pumping money into traditional marketing is not a sensible option for transactions currently.

But still, all businesses have their existing users to care for, and not all is lost with a budget cut and usage of the right channels and organic campaigns for acquiring new users.

“What industries need now is personalized promotions targeted towards the desired audience with right onboarding and engagement strategies.”

When the desired audience is targeted with the right strategies and campaigns, they will be intrigued and explore the product, but things don’t stop there. Most of the marketing is focussed around, bringing the audience at the doorstep of the product. Beyond that, products need a companion that can accompany the users, guide them to navigate through, and provide maximum value. In essence, this is where user onboarding and engagement play a key role.

In stressful situations like COVID-19, we need to think about deeply:

  1. The audience on which money is being spent in the form of marketing, campaigns, etc.
  2. The right strategy to onboard and engage in creating maximum value for users and the company

The strategy that will work best in the present conditions wherein people are much concerned about safety, security, and necessities is to educate them about product offerings and the current situation.

Here are some of the strategies that will improve user onboarding and engagement in the current scenario:

1. Show users that you care about them

If there is any specific problem that your platform is trying to solve in the current scenario, then it must be conveyed powerfully to the users. It could be a new feature that has rolled out, keeping the present situation in mind or valuable information around the scenario.

Use Cases:

  1. Campaigns aimed at increasing awareness about features that support Social Distancing like “Digital payments,” “Contactless delivery,” “Custom orders from your desired shop.”
  2. Campaigns around best practices, like training of delivery boys, regular health checkups and sanitization
  3. Notify users in advance if there is any delay or stock-out like situation due to limited resources and strict measures taken by the government.
  4. Campaigns around a product or the service that is situation-specific. For example, if the product is a grocery delivery app or website, then based on the last purchase history, items like sanitizers, or hand-washers can be promoted. Users should be kept up to date with the latest information about things that can’t be delivered or the impact on the delivery in their location as per government mandates. These campaigns have to be geolocation specific.

2.Appeal to the users

Some users might not find desired products because of stock-out or limited delivery. Still, you must try to retain them by creating value with information around the present situation so that they do not immediately uninstall the app or stop exploring the platform.

Use Cases:

  1. Provide daily insights on the latest breakthroughs about the COVID-19. This could include nation-specific announcements made by the government, such as lockdowns announced in India, Wuhan, Italy, UK, and other countries/cities
  2. Remind users to follow guidelines (or requests) mandated by the government and the WHO.

 

3. Map the purpose of your platform with WFH

As the lockdown is implemented in various places, companies are taking precautionary measures by asking their employees to WFH. Use this opportunity to help users feel more connected and be more productive.

Use Cases:

  1. If your platform features a digital community, then it’s the right time to promote it as an alternative to a social gathering. If there is no community feature yet, then you may as well go ahead and build it and educate the users about it. There is no better time than today to invest in a digital community.
  2. If employees are one of the target audiences, then educate them about best guidelines around WFH, skill development opportunities, and courses available for free.

4. Motivate users and uplift their energy

Users aren’t coming out of their homes currently for a good reason, and as a business, you can join this reason by entertaining and uplifting them using your app or website.

Use Cases:

  1. Promote commitment towards the social cause of the brand.
  2. Provide some of the paid features of the platform for free until the pandemic settles. It would help in two ways-
    1. First, it will bring in more traffic towards the platform.
    2. Second, Users will spend more time in exploring these paid features while they stay at home.
  3. Promote content to uplift the mood of the users by sharing the decisive moments.
  4. Gamify their experience, by conducting an opinion poll on trending topics or by integrating a mini-game on your platform.

All of these, if communicated via the right channel and with proper messages, can build a secure connection between the product and the users, and by bringing in the situational element, it will ensure that users stick more.

The messages should be personalized and geo location-specific, as different regions are following various measures to fight the crisis.

Believing that the pandemic will be over soon, businesses must engage and retain their users now more than ever and build long term relationships through a variety of engagement and onboarding strategies, which keeps them informed, entertained, and engaged.

Stay home, stay safe, and stay positive. This, too, shall pass.

For more such strategies reach out to us [email protected] or Visit www.upshot.ai

Upshot.ai is an omnichannel user engagement platform that leverages behavioral psychology, gamification, and learning theory to increase product adoption and user engagement.

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

Marwan Shaheed is on the peak of taking over the business world. This blogger turned entrepreneur has been in the mentorship of world elite businessman and now is set to follow their footsteps to thrive in the industry to reach the ultimate peak.

Marwan is a 30 years old blogger turned businessman. He has recently been creating a buzz in the business world with his expertise in marketing and branding. Brands have claimed this young entrepreneur has helped them generate millions using his core knowledge and experience.

Marwan’s theory is simple with business, “lucky are those who make money while traveling on other expenses”. In this dynamic world, social media is the best thing ever happened to humans. It has become a mode of making money and one such name who has established himself is Marwan Shaheed.

Marwan in a recent interview with Clout News stated that, for him to help brands reach top results, he never compromises time for quality. These mindsets can for sure help any person reach any goals set and take over any industry.

The young entrepreneur since his start in the business world has toured pretty much the whole world and says, lucky are those who make money while traveling on other expenses.

To stay up to date with all the news about Marwan you can follow him on Google or even add him on all his verified socials named Marwan Shaheed.

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Business

Ryan Alford Is Helping Brands Grow In Real Time Through His Ad Agency Radical

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Ryan Alford is a marketing influencer and a visionary entrepreneur, who founded Radical in 2018, a full-service digital ad agency. He is a native of Greenville, South Carolina with humble origins as the second child of middle-class parents. 

Ryan was one of the first college graduates in his family and has since amassed over 20 years of experience in marketing and advertising working at some of the most respected ad agencies in the country, like Hill Holliday and EP & Co. Ryan has built two successful businesses from essentially nothing–with no outside investment, just full organic growth.

Today, Ryan focuses most of his time on his ad agency Radical, which is one of the fastest growing ad agencies in the Southeast, approaching four million dollars in revenue in less than two years.

Radical is a full-service digital agency built for nimbleness, speed to market, and unmatched capability. Leveraging a full stack web development team, in-house video production, and a no-rules creative team we build everything from ecommerce websites to custom B2B experiences. Radical was built for today’s client challenges.”

But Ryan was making ads way before he founded Radical. You surely have seen some of his work, whether it is the original iPhone launch or the $1 billion NFL agreement advertising.

“For more than 20 years in the marketing and ad agency business, I have worked on some of the largest brands and most recognizable ad campaigns in the world, including Verizon, Lexus, BMW, the NFL, Firehouse Subs, among others.” Ryan shares. “I also oversaw a $50 million segment of Verizon business working on launches that included the original iPhone launch, the $1 Billion NFL agreement, and the launch of Verizon FIOS.” 

Most recently, Ryan was in charge of building the personal brand of one of the most-watched personalities on Facebook in 2018, the “dancing dentist.” Also known as Dr. C, this personality, whose videos have been watched over 300 million times worldwide, was ignited by Ryan through a national PR plan. 

Besides all this, Ryan also hosts the Radical Marketing podcast, where he shares marketing insights and recommendations, and interviews dynamic influencers both in and out of the business world.

Back in 2014, Ryan was fundamental in the creation of the brand and marketing for one of the first automotive digital retailing platforms called iDrive On-Demand. The traditional purchase of a car often involves repeated visits to the dealerships and negotiations with dealers to reach the best price. iDrive focused on taking the customer’s specific requests via a website portal, including everything from make and model to interior color and fabric, to then search nationwide for a car that fits those conditions. 

Ryan is also the co-founder of GVL Hustle, founded in 2017 by him and Tyler Harris as a way for two of Greenville’s most successful entrepreneurs to contribute to their community through regular events that provided training and cooperation opportunities to upstate businesses.

After founding the GVL Hustle, its community rapidly evolved into one of the largest networking groups in the northern part of the state, and the #GVLHustle hashtag is now the most extensively used Instagram business hashtag throughout South Carolina, as local businesses publish and share their business growth stories.

Through all his ventures, Ryan wants to make sure to promote positivity while also leaving a lasting impact.

I want to feel like I have an impact, and I believe that if you have a positive mind, it solves 95 percent of your problems. We are all susceptible to life, but if you live with positivity and gratitude and appreciation, life will be better. Does it mean I’m positive every ounce of the day? No, but I believe in those core principles, and it keeps me going through.” Ryan shared in an interview 

In the near future, Ryan will continue to lead his ad agency Radical while being open to speaking opportunities in marketing, branding, digital marketing, social media and e-commerce.

With Radical, Ryan is helping brands grow in real-time – just as he is. Find out more here.

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Business

Aziz Akhmedov is an example of how the modern entrepreneur should be – honest, smart and goal-seeking.

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An experienced manager, businessman, influencer and blogger – today he heads a large flour mill in the Emirate of Sharjah

He was born and raised in Uzbekistan, in the city of Tashkent. For him, it all started here. Aziz received two higher educations: technical and legal, took the first steps and achieved success in business. Gained managerial skills and experience: held the post of CEO in large companies and owned a chain of stores. He really loves this city and tries to be there as often as possible, because here is his home & family. He owes all his merits to what he gained in Tashkent.

His move to Dubai took place in 2011. Aziz was invited to lead the construction and launch of a large flour mill. The founders of the company were very dissatisfied with the existing management team, because all the deadlines for the project were decently expired. He was asked to recruit his team to restart all the work. Without a doubt, he accepted the offer. First of all, he liked the country itself. And secondly, he had managerial experience, and he felt that he would cope with the tasks. Initially, there were many difficulties: lack of knowledge of the language, the intricacies of local legislation, the characteristics of culture and mentality. But he managed to assemble and rally a very strong team and bring this project to the finish line.

A good manager should clearly understand and imagine what he is doing, think strategically, be able to take full responsibility and be stress-resistant. Human qualities, such as honesty and decency are also important. Proper business relationships should be clean and frank without a single hint of deception.

A person should run a business with a pure mind and heart, in which experience, desire, love for his work, and self-confidence are perfectly harmonized. Of course, you can’t stop there: to keep up with the times, you need to develop, monitor market trends, read the right literature. Today it is straightforward to get access to the necessary information; the main thing is your desire and motivation.

Aziz is sure that the success of the company depends on a workable and close-knit team. The company employs representatives of more than 6 different nationalities, and he pays special attention to ensuring that the team always has a healthy atmosphere. He often organizes various teambuilding, collects football teams – this combines business with pleasure; arranges open meetings at which problems and questions are raised and try to solve them. Aziz claims that it is imperative that each employee is involved in the work process and feels his importance to the company.

At the stages of the formation of the company, his role resembled of a father for everyone. He was constantly present at all sections and fronts of work, supervised and instructed the staff. Now, when all the processes have already been established and production has been put on stream, he moved away from the operating part and took the observing position of “grandfather”, who can help with advice during meetings with top managers.

Today, Aziz is the CEO of this company. In short, this is a large enterprise that produces all types of wheat flour, bran and semolina. Production focuses primarily on the Arab and Indian markets.

This factory produces normal flour, as well as traditional stone grinded Indian chapati flour, which is called atta. Looking at the progress that they have now, we can confidently say that Aziz managed to create a successful, competitive company that is gaining momentum every day.

In Dubai, Aziz lives with his wife and three children. The time that he spends with his family is invaluable to him and he takes a very responsible approach to the issue of scheduling his time in order to clearly divide the time between work and family. This is a very important balance for him, which he tries not to disturb. At work, Aziz does not talk about family, but at home – about work.

The main motivation for Aziz is his family, big and strong in spirit. Spouse and children, parents and brothers – their love gives him strength and self-confidence and helps him overcome obstacles to his goals.

 

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