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Entrepreneurship

7 Tips for Making 7 Figures Selling Online Courses

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Online courses have become an increasingly popular way to share expertise with an audience, and to get paid for what you have to say and teach. But the amount you can make selling online courses differs widely, depending on your price point and your audience. 

The exciting part is the sheer potential of how much you can make — and we’re talking in terms of both impact and profit. Tony Delgado, founder of Disrupt and Disrupt Week Puerto Rico, shares that making your first million dollars gets a whole lot easier once you bring your product or service online. “Just do the math,” he says. “If 1,000 people buy your $1,000 course, you just made a million dollars overnight. All you really need to succeed is Wi-Fi and a dream.”

Here are seven tips for increasing your profit margin so your course can rake in seven figures. 

1. Always offer more value than expected.

Nowadays, it’s quite easy to slap a high price tag on a course that shares mediocre value. Maybe the content is rushed, or maybe it doesn’t share the secrets your audience is really looking for and willing to invest in. Avoid this at all costs. 

Stephen Campolo, creator of the 12-week Body Transformation Challenge, advises taking a customer-centric approach. “I started sharing my fitness knowledge on social media in an effort to help as many people as possible,” he explains. “That is when my life truly changed. All I wanted to do was help one person, which turned into thousands all over the world. This was only possible because I started to lead with value.”

2. Source testimonials for credibility by first offering the course for free.

Potential customers are far more likely to invest in a high-ticket course if they’re able to see tangible results from past customers. Particularly, numerical results work best. For example, if a prior customer is able to say that your Instagram marketing course doubled their following, that suggests significant credibility to someone who’s considering making the investment. Offer the course for free to a handful of early customers and ask for a testimonial in return.

3. Include upsell options.

Get customers into your sales funnel by selling them the lite version of your course, then offering them upsell options for more information. There are a few tricks for doing this tactfully, as shared by Thinkific. They include adding the upsell addition on the purchase-confirmation page or creating urgency by offering a limited-time, 20 percent-off discount.

4. Or, offer a payment plan for high-ticket courses.

You’re likely to sell far more high-ticket courses by offering a payment plan. A $5,000 investment is easier to digest if the student can pay $1,000 over the course of five weeks. Online-course expert Megan K. Harrison advises that you can increase the course price for payment plan options, too.

5. Make a Facebook community for the students.

More and more courses are offering a community for the students, which is another added bonus. Facebook communities are a great place for your students to crowdsource information if they have a question regarding course material, and many see it as an added bonus to connect with others committed to learn what they’re learning. Or, you could take this tip in a different direction; Facebook groups can also be a great host for your online course, so you can save money on the course platforms. Tanya Smith of Mindfully Marketing swears by this method thanks to Facebook’s new “social learning” capability, but advises to keep an email list of all members.

6. Invest in Facebook ads and Google Ads.

No matter how big your mailing list or group of followers, there’s no such thing as too many customers, especially since online courses are so easy to scale. So, reinvest capital in targeted Facebook ads and Google Ads that eye your key demographics. For example, if your course is on landing a dream job, target college seniors in metropolitan areas.

7. Share tidbits of advice for free on social media and in your emails.

Finally, potential customers are more likely to invest in your content the more it resonates with them. Offer smaller tidbits of advice and value for free on your social media, then include hashtags to increase visibility so people who are new to your content can see what you’re about. This strategy will also increase your social, which helps with both credibility and filling your sales funnel.

These seven tips will have you increasing your profit margins in no time, and you deserve to get paid for all the value you’re giving the world.

This article was originally published on: https://www.entrepreneur.com/article/340555

Founder & Editor-In-Chief of Disrupt Magazine Anthony Delgado, is a Puerto Rican American software developer, businessman, activist and philanthropist. Delgado is also the host of the Disrupt Podcast where he interviews the most disruptive business owners, leaders and change makers in the world. Delgado is best known as the founder, and chief executive officer of The Disrupt Foundation, a social impact movement to grow Puerto Rico’s technology ecosystem and host of the semi-annual Disrupt Puerto Rico Conference. Delgado has also helped mentor thousands of students, all from the comfort of his home in San Juan, Puerto Rico.

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Entrepreneurship

How To Build A Thriving Brand in 2020 With Entrepreneur Marco Calamassi

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Marco Calamassi  is an Italian entrepreneur and founder of BrandsBuilder. BrandsBuilder helps influencers, web personalities, celebrities and media companies develop their own brand, product or service that speaks to their audience. It takes them from Brand Sponsorship to Building and Scaling their own brand.

What is your background ?

My background is in Business Management. But I’ve been involved with online commerce since I was 10, Ebay.com was just becoming a thing and while my friends were outside playing soccer, I was searching suppliers in China and order a full ship container of goods.

What was your first business venture ?

First “online” business I managed to setup was buying and selling sneakers. It was the early history of Ebay and online sales were starting to skyrocket, at the end of the past century. Economies were booming and consumerism was at its peak. I was 10 and making between 5 and 8k a month.

What was your first success story ?

A surprisingly successful business deal was the purchase of a full container of Jumping Stilts when I was like 12. When I saw the truck with the ship container arriving at my house, from China, made me “wow”. I was able to flip those Stilts for a 6x markup.

Remember to follow him on Instagram

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Entrepreneurship

From College Football Star to Fitness Apparel Owner; Journey of Justin Allen

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Justin Allen

For most athletes the next step after college is to head straight into the major leagues. Whether that is the NFL, the NBA, the MLB or even the NHL the journey to get to the next level is almost 90% of all collegiate player’s plans. They put their bodies on the line for those college years without the ability to earn a penny from their talents on the field. Getting to the next level is the common goal that makes all the hard work and sacrifices throughout college worth it.

Meet Justin Allen. He is a serial entrepreneur, but before all of that he was a nationally ranked linebacker at Cheyney University of Pennsylvania. He attended that college as a business management major which propelled him not to the NFL, but to be the owner of several companies. His biggest company to date is a fitness apparel clothing called “DA Method Apparel”.

Planting the seeds

Since an early age Justin Allen knew he was going to be an entrepreneur. Although he had dreams of playing in the NFL, his vision of ownership eclipsed those thoughts. He went to share with me that entrepreneurship has always been apart of who he was. He came from a very driven, disciplined and hardworking background. His parents were hard workers so it was something that was always around him. Although as child, his job was always to focus on his education, his personal love for sports, work ethics of determination, dedication and follow through seemed to reveal itself in everything that he did. Whether it was in the classroom, church, the football field or just as a leader amongst his peers. When a strong foundation is built on those principles it becomes second nature to put your all into everything you touch.

Determinate Action

Understanding Justin’s passion for sports, entering into the fitness apparel industry was not to far from his love. Knowing he would be competing with some heavyweights in the fitness apparel industry such as Nike, Champion, Under Armor, Gym Shark and many more. I wanted to understand what inspired his company “DA Method Apparel”.

“The goal of DA Method is to be a lifestyle brand. The apparel is piece of a larger entity where the overall focus is to inspire and empower the whole individual to be the best that they can be, period. Being the best is more than physical, it’s mental, emotional and environmental” Justin says.

He believes in and stands by the principles of his brand Determinate Action – You as the determinate must put the method into action.

Turning Point

As a fellow entrepreneur there is always a turning point that puts us in a certain direction. Justin attributes his turning point to a time when he was working for another company and they asked him to either sell them his business or quit. It was then that he had to make a decision to make the safe and comfortable choice or go all in and bet on himself. Clearly he chose the latter.

PG Valor Basketball

To date his company is growing into one of the fastest fitness apparel companies nationwide. DA Method Apparel is the lead sponsor for the American Basketball Association PG Valor basketball team. They are also sponsors for many athletes in mixed martial arts, professional wrestling and boxing.

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Entertainment

Why Kaho Shibuya Was Born To Be An Entrepreneur

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Time is finite. Whether you accept this or not, one day your life on this planet will come to an end. While that is out of your control, what you make of this life is very much in your hands. For Kaho Shibuya, realizing this at a young age has changed the game for her and she wastes no time chasing her dreams and making a name for herself. 

A cosplayer and writer from Tokyo, Kaho has an incredibly diverse resume of work experience and has always been active in pursuing what she is passionate about. After watching American wrestling shows as a high schooler, she did not just develop a passion for the industry, she went all in on immersing herself in American culture. In fact, she became completely fluent in English in college and majored in international communication. Post graduation, she spent time as a newspaper publisher and reporter, worked as a school teacher that focused on the English language, and even spent time in the adult film industry where she garnered a large audience that would help her YouTube and entertainment ventures take off rapidly. 

At the moment, Kaho is fully invested in the entertainment industry, spending time as a DJ and appearing at anime conventions and meet and greets. In the coming months, she will be a voice actress on a brand new anime series that will be premiering. Her dedication to learning the English language has paid off in a major way as well, as she has been able to travel to the United States for anime conventions in Los Angeles and will be in Houston in July this year for another one.

While she started out as an office worker, her transition into entrepreneurship was a no brainer. She has always gravitated towards freelance work, and has always wanted to try new things that she would not be able to do at a desk job. While her experiences as a journalist were invaluable, she is able to work towards her passion every single day as an entrepreneur in the entertainment industry. 

In Japan, agencies are extremely tough to work with, and take around half of its clients earnings before paying them. While Kaho used to suffer from a partnership with an agency, she has since grown her social media presence on Twitter and Instagram so much to the point where she has achieved independence and is able to take on clients that she is eager to work with rather than having to hit a certain number for her agency. 

While she is still young, Kaho Shibuya is a force in the anime and entertainment industry and will only look to grow her personal brand both in Japan and internationally, and it will not be long before she is a household name in her homeland and countries worldwide.

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