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Tech + Startups

A Better Instagram Content Strategy Will Ensure More Traffic To Your Site

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It is only a carefully designed Instagram content strategy that will help you to grow your business fat and tremendously. Therefore, when you make your plan for marketing your product and brand, focus more on content creation.

Improving your organic Instagram content will include three specific aspects such as:

  • Planning
  • Creating and
  • Optimizing Instagram content for your business.

To start with, you will need to establish a content theme. This should align with your business goals, your brand objective as well as your Instagram profile. This needs careful planning to give your content that distinctive look and feel of your business profile.

You will need to put income thought and effort while creating a theme for your Instagram content such as:

  • The type of content that will be in relevance to your product and the message you want to convey through your post
  • The colors to use so that you can make your content more attractive and give it a unique individuality
  • The filters to apply to your photos so that it can be made more useful and appealing to the users.

This will impress your followers for Instagram a great deal and you will be able to morph your Instagram grid into an interconnecting and far better collection of photos and videos.

Creating a perfect Instagram content strategy

Next up, you will need to follow the specific steps that will help you to create a perfect Instagram content strategy. It is only a strategically designed content strategy that will ensure that your Instagram account generate more leads, traffic, conversion, and sales and not just bring in a few likes.

In order to create a winning Instagram content plan for your business Instagram account is however not a tedious or a painful process. All you have to do is make sure that you use a handy planning tool for creating an Instagram content plan. These tools are very effective and useful for:

  • Designing and uploading your photos and videos
  • Editing them to perfection
  • Drafting suitable captions
  • Scheduling your posts
  • Including useful and trustworthy stories
  • Researching for the most popular and relevant hashtags as well as
  • Reviewing different analytics to know the performance of your posts.

Also, know about the lifestyle that you wish to sell through your grid and clarify it to your followers before you even dive deep into the planning process of your content on Instagram. The golden rule to follow here is to believe that your audience will not buy what you sell. Instead they will buy who they can become when they use your product.

Determining your audience and objectives

In order to create a winning Instagram content marketing strategy that will kick start your business there are two specific things that you should focus on the right at the outset.

First, you will need to identify and understand your audience that you want to reach out to on the social media platforms. Remember there are nearly 4 billion users across all social media networks and Instagram along with accounts to a quarter of it. therefore, this is not an easy task. For this, you will need to know for sure whether or not your audience you are trying to reach is really using the app. You will also need to know:

  • The target demographic such as their age, gender, interests, location, and even diets to cater your content fittingly
  • Determine their other behavior like the kind of hashtags they use, social sites they hang out at, other brands that they are interested in and the brands they follow on Instagram.

Therefore, thorough audience research is a must to focus better on your Instagram marketing strategy.

Secondly, you must determine your business as well as marketing objectives so that you can align it with the demands and needs of your target audience. Know what you want to achieve and keep it reasonable and tangible. Know the metrics and KPIs to track your Instagram performance to avoid wasting time, efforts and resources.

Establishing the strategy

Once you have your Instagram content strategy in place you must define and establish it properly as well. this will ensure that you achieve your goals and it serves your purpose as well on the platform.

This may seem too easy to you and a no-brainer but you will need to know the answers as to what exactly you want to do on this platform in the first place. Therefore, know whether you are interested in:

  • Simply generating more leads or
  • Building a larger and more engaged community or
  • Creating better and more impactful brand awareness.

Set your social media goals appropriately so that you can determine the amount of time that you need to spend on this platform. In fact, the return on your investment on Instagram will largely depend on the goals that you set.

Improve the strategy

Now that you have created and established your Instagram marketing strategy, you will need to track its performance on a regular basis so that you make necessary adjustments to improve its performance. In order to get a clue of what an improved performance means, you will be better off if you follow a few of your favorite brands and even your competitors.

  • When you know what the followers are doing, you will not only be able to increase your following but will also help you to establish your brand in a more authoritative manner.
  • When you have a lot of followers it will increase the visibility of your posts and thereby increase the possibility of gaining more clicks on the link in your Instagram profile bio.
  • It will increase the number of organic traffic to your site.

Last but not least, if you integrate email with your Instagram marketing strategy you will be able to send more compelling content that will also increase the number of traffic and chances of conversion and sales. In addition to that, you can promote your profile on other social media channels as well as having an Instagram badge on your site helping you to reach your email subscribers more easily.

Isabella Rossellini is a marketing and communication expert. She also serves as content developer with many years of experience. She has previously covered an extensive range of topics in her posts, including business and start-ups.

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Tech + Startups

AI: The Solution to Employee Stress

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Work and stress — the two have become synonymous.

You’d be hard-pressed to meet an American worker in today’s business landscape who wasn’t. I get stressed out, so do you, and so do the greats of every industry. Marc Andreessen, co-founder of Netscape, describes stress as an emotional rollercoaster where you flip-flop from a day when “you are euphorically convinced you are going to own the world, to a day in which doom seems only weeks away and you feel completely ruined, and back again.” Elon Musk equates stress to “chewing glass and staring into the abyss.”

The point is, stress is imminent. It doesn’t care where you work or how much money you make, you’re working in the country with the most stressed workers in the world. The global average is around 35 percent, but Americans register at around 55 percent. This really shouldn’t come as a surprise. Today’s dog-eat-dog business landscape breeds companies that believe you can weed out top talent by putting such high pressure on employees that only the most competent will stay. Basically, survival of the fittest.

But stress has sobering consequences. One million people miss work every day, citing stress as the reason. And this doesn’t only affect employees, either. Absenteeism costs companies up to $300 million a year. Being under constant pressure to live up to high performance standards doesn’t separate the overachievers from the underachievers, it slowly corrodes the abilities of your most skilled staff members.

When your employees are too stressed, they pay for it, but so do you. As companies figure out how to run leaner and more efficiently, it’s also important that they continue to implement internal methods to curb increasing stress levels. Appster, for example, will fund their employees’ after-work outings every so often and companies like Google offer in-house mindfulness courses so employees can meditate during the workday. Other tactics like flexible working hours and employee-assistance programs are valuable, but we now have unfettered access to the perks of technology, so why not tap that market too?

Artificial intelligence isn’t the office bad guy; it’s not there to threaten your job security or compromise your privacy. It’s assumed that AI will dehumanize the workplace, but I would argue that it does the opposite. When we use artificial intelligence intentionally, we make the workplace human again.

Automating the mundane and menial

As company’s have begun gradually introducing technology into their operations, we’ve become familiar with how automation can save both time and money. Repetitive and seemingly inconsequential tasks will always be a part of the job, but now employees don’t have to be the ones to support these daily duties — and who isn’t excited about being able to use their brainpower elsewhere?

Many businesses choose to start with chatbots because their benefits are overt and pervasive across every industry. These automated messaging platforms intercept tasks such as filling out documentation and replacing simple customer service requests so employees can focus on what AI can’t automate, like creative strategy and important decision-making. Another great use of automation is Feebi, a chatbot that can field 90 percent of common restaurant questions, like what your hours are or what’s currently on the menu. Your employees don’t need to be bogged down with these incessant, unimportant tasks.

Create their in-office ‘happy place’

Company culture is more than just the relationships between team members, it’s also about the environment you create. Think about it: who wants to come into a cluttered, dirty, bare-walled office every single day? We spend more time at work than we do our own homes, so it’s important to incorporate the same elements in a workspace that you would want to surround yourself with at home — more natural light, vegetation, etc.

There are automated sensors you can build into your workplace that can analyze a certain employee’s mood and assess whether or not adjusting environmental conditions could directly enhance their productivity and happiness levels. There are smart temperature controls that can automatically change the temperature of an employee’s office to their preferred comfort level and there are automated systems that can even water your office plants for you (yes, plants play a vital role in elevating employees’ moods).

Stress-detecting software

Wearables such as Fitbits have been around for quite some time now and are renowned for their ability to accurately track your health and fitness data. So, why not have something similar for the office? AI-enabled tools can monitor an employee’s emotions and behavior and watch for signs of stress, anxiety, and even depression.

Cogito is a platform that can listen to sales and service calls and offer feedback on the interaction. Not only does Cogito guide you with real-time advice on how to improve your calls, but it can also identify stressed customer service agents that could be on the verge of burnout. Affectiva, a ride-sharing service, can do the same for their drivers, assessing facial expressions for emotional cues like anger or anxiety.

Employees are often too afraid to come forward when they are under too much stress because the business landscape has taught them that they are easily replaceable. Leaders are often so preoccupied with their own schedules that they rarely see signs of stress before it’s too late. Don’t let human error support stressful working conditions. Instead, let AI give us our happiness back.

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Tech + Startups

7 Tips To Get More Clicks On Your Facebook Ads

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It’s no secret that many companies struggle with Facebook ads. Nevertheless, while there are many different conclusions as to what went wrong, the most common reason is a lack of clicks on their ads. Does this sound familiar? Well, there’s no need to pull your hair out. There are many things you can do to improve the CTR (click-through rate) of your ads.

 

7 Tips To Get More Clicks On Your Facebook Ads

 

#1: Try Carousel Ads:

One of the latest trends that are getting great results is carousel ads. Carousel ads allow you to use multiple images instead of a single creative. So, when you are promoting a product for sale, you can display different images of the product instead of just one. Additionally, this also allows you to display a range of products side by side in the same ad. Why does this work? You’re giving your customers more choice and so they’re far more likely to find a product they like vs regular ads.

 

#2: Make Good Use Of Customer Testimonials:

Now hopefully, you already keep your customer testimonials updated on your company’s website. So, why not display them on your Facebook ads as well?

The reality is that people are always looking to confirm that they are making a good decision. So when you add a customer testimonial to your ad, you are providing the confirmation they need to click on your ad and more importantly, trust your company enough to purchase.

 

#3: Use Urgency On Your Ads:

Urgency is one of the most powerful motivators that leads people to click on your ads. But,  whilst you may not be able to use urgency in all your ads, you can certainly use it in some.

No matter if it’s a limited-time offer, a price increase or an expiration date, make sure that you display this sense of urgency prominently on your Facebook ad. This engages your customers to act quickly before it’s too late!

 

#4: Try Out Different Images:

As the old saying goes, “an image is worth a thousand words”. So, testing different images makes perfect sense. You may feel without a doubt that you’re using the best image you could find, but maybe your target audience doesn’t feel the same. And maybe this is why they aren’t clicking your ad. So, split testing multiple different images allows the Facebook algorithm to test each one and give you the best performer. This incredibly important step should never be overlooked! Each campaign you run should have at least 10 different creatives and you should never fall in love with a particular one. Let facts and numbers decide which creative you continue to use for the duration of your campaign.

 

#5: Test Different Color Schemes:

Since we just mentioned trying out different images on your ads, why not test different color schemes as well?

The truth is that some minor changes in your colors can make a huge difference to your click-through rates. It’s worth researching the market psychology behind different colors and testing a few that fit the image your brand is trying to portray.

 

#6: Offer Something For Free:

Who doesn’t like something for free? Nobody.

When your goal is to get more clicks on your Facebook ads, a sure-fire way is to offer something for free. Let’s face it, this is no secret, but you’d be surprised by the results it can achieve.

‘But wait, my business wants to make money’

Well of course, but by offering something free, you’re establishing that important initial relationship with the customer. This allows you to retarget them again in the future and sell them your product with an already established level of trust.

 

#7: Always Include A Call To Action:

No matter if you’re looking to make a sale or to get people to sign up for your newsletter, you always need to have a crystal clear call to action displayed on your Facebook ad.

The truth is that just like with your website copy, you need to drive people to do what you want. In this case, you want them to click on your ad. So, make it pretty clear if you don’t want to miss out on clicks.

 

Want more tips and advice on Facebook Marketing? Head over to GeorgeMcCormick.com

 

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Tech + Startups

Meet Jerry and Sherri Nourse: The Power Couple Helping Build Up Brands With Their Social Media Firm

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Entrepreneurs Jerry and Sherri Nourse have built their multifaceted business, Ambition Media, from the ground up. They run a full service social media firm that builds brands, builds and manages social media campaigns, runs influencer marketing campaigns and social media ad campaigns. They create social media content, video content, and develop brands as a whole from ground up or brands that are already built and need social media presence and marketing. Their large platform on Instagram allows them to hit over 300,000,000 impressions per week. Their amazing portfolio of accounts include some of the very best in the industry such as @motivationmafia, @positivevibesquotes & @agentsteven. Just in the last few years alone, they have grown these accounts to over 5 million followers.
When Jerry and Sherri first began, they did so with the idea of developing pages to better the lives of their audiences, for them to have a place to discuss and learn and grow. Then came their social media marketing firm to help companies develop their brands and expand their digital footprint with new audiences by providing customized individualized development including everything from visual content development to execution and conversion. Jerry and Sherri realized the power of social media and how far they could reach audiences in all communities, all over the globe. Their mission became helping others in their daily life through their large network of pages.
“The ability to help companies grow and promote on social media is something we are passionate about. Helping media and entertainment companies promote their product–movies and television, helping large and small brands promote everything from clothing, cars and luxury to alcohol and travel,” shared the entrepreneur couple.
Their secret to their massive success has everything to do with hard work and their mindset. Jerry and Sherri run a business with over 110 million followers. This requires them to have a business plan that is detailed, realistic, and contains all the details to make them succeed. This along with getting honest, motivated, and trustworthy team members. Finding individuals with a strong work ethic and the drive to make things happen has been a huge factor to their success.They carry the right mindset with them, focused on the path in front of them, never getting discouraged.
“We are building a brand that truly help others. We are teaching and growing companies that are not able to get the exposure they need on social media,” they share.
Their advice to others looking to become entrepreneurs is to make sure that they spend time creating a very detailed plan of action that is attainable with steps, progress, and execution that is realistic and attainable. They also emphasize the importance of having adequate funding because of the many hidden costs that you never think of when you are diving in at the beginning.
“Think outside the box and think bigger than you are right now,” they say.
The next step for Jerry and Sherri is to continue to expand and exponentially grow the company–growing and building brands on social media and extending that into the charitable arena. They want to continue developing a teaching arm to help others grow their presence on social media. With their huge following on social media, and the brand and platform they have built for themselves, Jerry and Sherri have managed to build a successful business that is transforming the lives of their clients. They have built an audience and a community that follows and believes in their work and what they stand for. Ambition Media is truly where to go when looking to take it to the next level, and that is thanks to all of the hard work and knowledge from Jerry and Sherri.
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