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How Andrew Faridani Has Led BreezeMaxWeb to be A Leading Company of the Premier Google Partner Competition for 8 Straight Quarters

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When it comes to digital marketing, collaborating with online media is the key to ensuring you achieve success. That, in hand with experience and commitment, guarantees a significant breakthrough in the industry. Andrew Faridani, C.E.O. of BreezeMaxWeb has leveraged collaboration to become one of the most notable names in digital marketing. The man is innovative, and his strategies have seen his company’s lead in The Premier Google Partner competition for at least eight quarters. BreezeMaxWeb has also been listed in The Profit 500 for five consecutive years as well as this year’s Globe and Mail Canada’s Top Growing Companies

In this article, we take a deep dive into the company’s goals. We will look at the strategies that Andrew has adopted in his company and how he has grown the company to be among the top profitable companies. 

Who Is Andrew Faridani?

Faridani is an alumnus of York University. He has worked in the digital marketing industry for more than 15 years, where he has gained vast experience. Currently, Faridani is the president/CEO of  BreezeMaxWeb. His passion lies in branding and developing strategies, processes, and building the required infrastructure necessary to nurture collaborative online media solutions. This entrepreneur’s passion ensured that BreezeMaxWeb received recognition from numerous platforms. His dedication has made his company one of the best client-oriented companies. During his reign as one of this generation’s most respected business figures, Faridani has serviced more than 3,000 companies in more than 300 verticles – which positioned BreezeMaxWeb as one of the fastest-growing companies in Canada. 

Faridani is also a success in the marketing industry. His passion and commitment are one of the factors why BreezeMaxWeb has grown over the years. It is evident that he is full of experience and goes the extra mile to help other industries in Canada.

Transformational vs Transactional

Just like any successful organization, BreezeMaxWeb is client-oriented. Customer satisfaction is one of the main factors that contribute to the company’s growth. They have their clients right at the center of their focus. In order to ensure a high NPS (Net Promoter Score), the agency understands the client’s needs, what they expect, and what challenges are likely to arise. 

Clients may want to improve their business by changing how they brand themselves. Others may want to increase the number of people subscribing to their email newsletters, but the main goal is that they want to acquire customers and sell their products and services.

BreezeMaxWeb understands all these needs that clients have, and they approach each one of them in such a way that guarantees the client’s satisfaction. Understanding what every client wants is the main and the most fundamental goal of the company. The client’s specifications act as a guide on how the company will come up with something that exceeds client expectations. 

BreezeMaxWeb’s Strategy to Achieve Client Results

The key to customer satisfaction is delivering what they came looking for in the first place. BreezeMaxWeb is committed to seeing that clients are satisfied with the services they offer. That is why they conduct thorough research of the S.W.O.T. (strengths, weaknesses, opportunities, threats) for each client. From what BreezeMaxWeb can deliver – they usually do an audit of what the client needs. Services like website creation, hosting, content, SEO, SEM, branding, etc are all aspects of a successful business which is why BreezeMaxWeb takes their client through an Audit to see where the strengths, weaknesses & opportunities are.

Each client receives a customized service tailored to their needs and goals. Every service from BreezeMaxWeb is designed to help the client achieve his or her set goals. That is the reason they ensure that they track the performance of their services. They want the desired result to be achieved effectively. The company is committed to making sure that each client is satisfied with its services and products. That plays a significant role in customer satisfaction, and as a result, the company clientele base increases. 

It is undisputed that BreezeMaxWeb, through the help of its C.E.O. Andrew Faridani is one of the most successful online marketing companies. With its clients’ oriented goals and the commitment to ensure that its clients are satisfied, the company is truly a success not only in Canada but also across the globe.  

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

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Executive Voice

How To Eliminate Self Doubt Forever

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Doubt is an unfortunate necessity of life. Whether it be internally or from those around you. It’s essentially unavoidable. But, that doesn’t mean you have to absorb it. Think of it like a sponge, the more you soak it in the more it will weigh you down. Doubt is a weakness that everyone has the ability to overcome.

I recently met with the Co-Founder and CEO of Steam Whistle, Cam Heaps, one of the largest and most popular breweries in Canada. Heaps always had a desire to craft his own beer and had the grand dream of having a brewery of his own inception. Since broadcasting his desires, he was presented with vocal uncertainty from friends and family. Fortunately, he pushed through the dubiousness of his peers because he knew that he could accomplish his ultimate goal.

His story had me thinking of my own journey. Rather than everything and everyone one weighing me down, I use it as fuel. Rather than soak up the doubt I stay a dry sponge. The analogy doesn’t sound so great in reverse, but we should all be dry sponges. This prompted me to start a blog and write a post on the importance of best utilizing your strengths to the utmost degree, siphoning fuel from the “doubters” to attain your aspirations and the unimaginable power of positivity.

Toronto is a very diverse and welcoming city. But I didn’t always get to experience the bright side of my community. I was one of three kids at my school who wore a turban. As one would suspect, I was ostracized for being different. They would tease me about my long hair, saying I belonged in the girl’s washroom. And that was not #woke. This is harmful to any kid, it stays with anyone. My perceived “lack of coolness” meant getting friends would be a challenge. The opinions of my peers dictated how I felt and thought of my own self-worth. Like every other kid, I just wanted to fit in. I mulled over alternatives as to how to be accepted by those around me. I ultimately decided on being the class clown. If acting up and cracking wise was what it took to be welcomed, I would do that very thing. Nothing was more vital than the validation of my peer group.

I kept this trend all the way through middle school. I grew to become a highly active kid, finding it difficult to sit through class, and really focus at all. The majority of my teachers reached out to my parents due to concern and sometimes pure frustration over the negative influence I was having on the students. My 7th-grade science teacher, Mrs. Jackson, got a hold of my dad and informed him of my unfavorable behavior. She stated that I would have to repeat the grade. Although furious and disappointed, my father persuaded her to pass me with the promise that I would be tutored to be better prepared for the following year.

These tales of youth and we have a purpose in shaping who I came to be, and now you as the reader. These people had power over me whether it be through hierarchy or because of social conventions. They reinforced their control, making me feel weak, that I didn’t fit the right mold. This obviously severely impacted my confidence, which proceeded to create a vicious internal dialogue that stated I would never be good enough.

The notion that grades are the epitome of success is ingrained into us for so long and when we’re so young. I barely made it through high school, so I knew college and university wasn’t a realistic option. My thinking was that I could hopefully get a decent job and maybe live a moderately comfortable life. As a young man, this was a morbid thought.

I managed to land an interview at CIBC through a hiring agency, and there I was fortunate enough to interview with Lynn Thoms. Much to my surprise, she put little emphasis on my resume and minimal qualifications. Instead, she said: “Sell me something, choose anything you want.” Having spent my teenage years selling shoes at Sporting Life, I decided to use that to my advantage. I asked her what she would be using the shoes for, how often she would use them, and analyzed her stance and posture. Based on these factors, I recommended a number of options tailored specifically for her needs. Given that I had asked a number of meaningful questions and specified everything to her particular requirements, she stated I would be perfect for the role.

I was now a Sales and Service Specialist, the fact that someone took a chance on me gave me a whole new sense of purpose. I could utilize my one talent: sales. Unfortunately, my colleagues didn’t share the same attitude as Lynn Thoms. They said because I didn’t have a university education I was very limited to what I could do in my career and this was pretty much it for me. This brought me back to my years of elementary and high school. I felt belittled, that I would never amount to anything, I was stuck in the place that they put me in. Eventually, I thought back to the 8th grade, where I had a teacher that did inspire me, Ms. Canata. She believed in me. She spends the extra time with me to ensure that I understood the lessons, she informed me that I had strengths and great potential. Not everyone needs to or should be good at the same things, we need different ways of thinking and processing. She told me that I was capable of things that others weren’t. I was informed I had charm, a skill she said that would serve me well in the future. Her belief in me was the fuel I needed to know that I didn’t need what others said I did. I wasn’t dictated by how they thought I should live my life. For the next 2 years, I was the top salesperson on my team, all without a “necessary” education.

Eventually, I grew tired of my position, so I left CIBC for employment in 100% commission sales at Acura. I learned very quickly that I had less than minimal knowledge about cars and there was not enough charm I could present that would compensate for this. Rather than let my insecurity best me like it did in the past, I studied up. Learning the trade became my life until I could be comfortable among the other vehicular enthusiasts. I could recite every little detail from the brochure, I spent time outside of the shop learning every minute detail, and I joined the mechanics to understand all of the inner workings. What I learned was that I could use my own strengths (ie. salesmanship) to overcome my weaknesses and be better than I was before. Outside factors didn’t matter, I had to be the best I could be for me. I deflated my own self-doubt and became one of the top salespeople.

During the next two and a half years, I sold a vast amount of cars, and a good portion of those was to real estate agents. This led me to think that there was a way that I could get into bigger ticket items. I was immediately actively pursuing my real estate license. During this process, I happened to sell a car to an agent and I was excited to pick his brain. “You’re too young, don’t even think about getting into real estate. It’s a man’s game and you’re not that.” That was essentially the summation of his egotistical ramblings. Taken aback by his statement, my 22-year-old self needed no more fuel to prove the world wrong. I quit Acura and spent all the time I could muster to selling real estate. Admittedly, I had a chip on my shoulder due to my efforts of just trying to prove one guy wrong. The following year I was filled with resentment, anger, and more self-doubt. I felt my dreams were petty and uninspired, as I recall all of this it comes flooding back to me.

2004 marked a major turning point when I met someone who would become my mentor, business partner, and dear friend, Simon Giannini. He lent me his Tony Robbins CD’s to listen to on my commute. I got the impression he could sense my overwhelming pessimism. The consistency of bombarding myself with positive messages started me on a path of self-reflection. It helped me realize that I was allowing others to negatively influence me and that I had the power to excise this from my mind.

For the remainder of my twenties, I actively worked on altering my mindset. “To bring new clothes into your closet, you have to purge the old ones.” And so I did. This developed into something better than I could’ve anticipated. The more I exuded positivity, the more I attracted it. I also made a conscious effort to avoid negative people. These acts of purging freed up mental space to think with more clarity, perceive things more creatively, and dream bigger than I ever had.

Now fast forward a couple of years, I become a Managing Partner of a team of 25 agents who year after year is in the top 5 teams in all of Royal LePage Canada. We produced over $100 million in sales and helped thousands buy, sell, and invest. On top of that, I am the Creative Director of REC Experience and host of our podcast. I utilize every medium I can to enable people to use the tools and information necessary to achieve what I have accomplished. I want to help those who are hungry do beyond what they thought possible.

My story is not the same as yours, but it’s also not uniquely mine either. At some or many points, you have felt like you don’t belong, that you can’t do much, that this is it for you. Regardless of sex, gender, religion, cultural beliefs, or age, you’ve felt like an outsider. Isolation is a feeling that at some point or another can’t be avoided. Everyone has moments where others have done or said things that stain us in ways we wish didn’t. Doubt is a part of our genetic makeup, but I hope I can leave you with this…

People who are doubting you and your path are likely doubting themselves in the same way. Unfortunately, these individuals never go away. Whether it be those you wish to not fraternize with or those you consider dear. My advice is to view them as hurdles you can leap over. Use their advice and comments as the fire under your feet. If your feet were actually on fire you could jump over the obstacles better due to the additional adrenaline. It’s a metaphor. It’s also very important to recognize those who are in your corner and seek their mentorship. Never be afraid to ask for help. These people can drastically change the trajectory of your life. Nobody knows you like you know yourself. Ignore all of the noise and ask yourself: if I try and really try, can I do this? If you believe it, the answer is always yes. From this point on, it’s a matter of always recognizing that power lies within and all of those negative thoughts are just wasting your time and energy.

It’s time to purge!

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Executive Voice

Mikey Moran – The Co-Founder of a 10 Billion Dollar Super App Company In Indonesia Shares A Rare Interview

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Michaelangelo Moran known to his friends simply as “Mikey” along with his high school friend Nadiem Makarim co-founded GO-JEK, transportation, service, payments, and logistics delivery mobile app now valuated at over 10 Billion dollars.

I recently sat down with him in Bali Praia to learn his entire story.

This is the first time he’s shared deeply about his full journey.

There are so many lessons that we can learn from Michaelangelo’s journey as well as business knowledge and experience that few in the world have to offer.

Who Is Michaelangelo?

Michaelangelo Moran was born in Jakarta, Indonesia. Michaelangelo is a world-class entrepreneur who has been featured in the 40 Under 40 by Prestige Magazine.

His professional career started as an Operations Manager at Hugo Boss Indonesia and also working in event management company Martini Link Communications for clients such as Lucky Strike, Dunhill Cigarettes, Prestige Magazine, DestinAsian Magazine, and many other product launches.

Since then, he has co-founded and was the Brand Director for GO-JEK Indonesia – the country’s first DECACORN super app tech company in Indonesia for formalizing the motorcycle taxi industry to provide transport, courier, shopping, food delivery and many other services doing 100 million orders a month and serving more than 2.5 million people.

In addition, Moran has co-founded Semua Properties Bali, which he calls “an end-to-end solution” for real estate, and also Arc MediSpa in Kemang, Jakarta, a beautiful aesthetic and wellness company that provides non-surgical treatments.

He co-founded Bali Praia, which is the first creative space for musicians, DJs, and artists, as well as a record label based in Bali. Bali Praia is where artists and DJs can produce, DJ, and learn how to produce and DJ as well as a networking place as it constantly does creative workshops to educate the general public.

He also somehow also finds time to be one of Indonesia’s leading DJs. “DJ Mikey” performs internationally as well as in Jakarta and Bali. His last project, Streamland, encompasses live streams for DJs that helps raise money to help feed the locals in Bali, the island which he now calls home. This project is so relevant in today’s times, and Streamland partners with an organization called FEED BALI made by the Tresna Bali Cooking School who is delivering food parcels with local ingredients to more than 1000 families in Bali.

Mikey has been featured in Voice of America Indonesia and several other TV appearances.

What is your “origin story” where are you from, how did you get to where you are today

It was always a goal for me to make my own name in life. My family comes from a fashion background. Being half Indian and half Indonesian Chinese, I grew up in my earlier years in Jakarta and then Singapore (where I met Nadiem, the co-founder of GO-JEK). After I graduated college from Boston in 2003 and moved back to Indonesia in 2004, I asked my parents to cut me off financially. As my first job back home, I worked in event management for prestigious corporate events with large scale budgets. If you have ever worked events before, you would know it’s very tough and time-consuming, but the rewards are next level. The company that I worked for was Martini Link Communications, made by Reza Yohanes and Angelina Sumarno. After a tough but successful event launching the rebrand of Dunhill Cigarettes, we became the official event organizer of British American Tobacco Indonesia – organizing all Dunhill and Lucky Strike events. In the meantime, I was also becoming a DJ, co-founding Trigger Management, which created events in clubs featuring international DJs and sponsored by the likes of Class A Mild, Marlboro, and Red Bull Indonesia.

Through all this, I learned that event management really teaches you to be goal-oriented, as well as the importance of team, task, and time management. This is because the entire event revolves around a strict deadline and a tight budget. Through our clients, I learned the importance of details and how no detail is too small when it comes to execution.

After working for events, my parents asked me to join the family business. My family was the first to bring in an international brand into Indonesia with Levi’s Strauss in 1966. By the time I joined the family business in 2005, my family had already built a fashion empire, franchising many European brands to Indonesia, such as Hugo Boss, Aigner, Prada, Mango, Jimmy Choo, Todds, and many more. During this time, I became the operations manager for Hugo Boss in Indonesia. It was quite the change from having meetings in Starbucks planning events to the corporate 9-5 suit and tie environment. What was fun was that I managed to do the buying in Hong Kong for the next season’s collection, which was a highlight for that year. After much thought, working in the company for a year and a half, I decided to call it quits and go back to event management, creating Danceflo Productions – also together with Nadiem Makarim as well as Sayan Gulino and David Jacobson. It was during the Danceflo era that I got inspired to become a new media designer and hence applied to the Academy of Art University in San Francisco.

I could say this is really where the journey began. I always was a creative person, but I didn’t have the tools nor even the guide to learn and shine in this field. I was the top of my class learning subjects like Photography, Design, Motion Graphics, Web Development, etc. This paved the way for me to design the GO-JEK logo, my first client out of Academy of Art, when I graduated in 2010. My first client ultimately led me to become the Co-Founder of the company.

From here, the entrepreneurial journey began.

Tell me about the biggest challenge you ever faced and how you overcame them personally and professionally.

PERSONALLY

A big turning point in my life was when I decided to go back to school and pursue a design degree at the Academy of Art. It was single-handedly the biggest decision of my life and is the reason I am where I am today.  For me, the challenge was breaking away from monotony and expectation. I did not thrive or grow in a repetitive environment. I was always seeking challenges, obstacles, and goals, which, until today, is my biggest driving force. Exiting and moving on from the family business in 2005 was a huge leap, and along with all of my previous work experience, ultimately paved the way to my entrepreneurial success. I loved what I was doing at the Academy of Art, and I became very good at it. I think success comes from passion, it may not be discovered early, but passion drives your motivation. From here, stay on course, be focused, and keep doing what you love. The money will come later.

PROFESSIONALLY

Finding the right people has always been one of the biggest challenges I’ve faced. This may be on the higher co-founding level or down to even hiring the right people for your team. This is an ongoing challenge and one that I still haven’t found the right solution to. My only advice, just like with anything, would be that there are always other people and other opportunities, sometimes you just want to jump the gun and move forward. However, handpicking people is a long process, and one you should only do when you are comfortable. Do some proper due diligence, take your time, evaluate all your options, and this will de-risk yourself from further problems that may incur.

What Does It Truly Take To Be An Entrepreneur? What Does This Word Mean To You?

Stay grounded. It’s easy to sway away and be caught up in it all. Remember to keep on your toes and be flexible, because you never know what kind of curveball is going to be thrown at you. Be fearless and navigate through failures. You can’t get to where you need to go without taking some risks.

What is your biggest advice to people to becoming a successful entrepreneur, financially, and also in terms of personal growth?

It all starts with the idea that leads to the product/service, followed by a business plan, budget, and then fundraising.

YOU REALLY NEED TO WANT THIS – You need to walk and talk to the brand, people need to see the passion come out of you with whatever you are trying to do. Remember, Rome wasn’t built in a day, and you need to put in your hours and hard work. Make sure to always stay focused and dedicated to the end goal.

I think it’s important to VISUALIZE goals – Set yourself a BHAG – Big Hairy Audacious Goal…this is your long term, possibly for some an unimaginable goal. Something you wish to achieve.  In the meantime, set your short term KPIs, what you do want to achieve in three months, six months, and one year. It will allow you to measure your success and stay on course.

NETWORK, network, network – Get out there, spread the wings of your business and brand. Do it the old fashion way. People want to relate to the owners and put a face to the business, and you can’t rely on social media all the way.

You need to be PATIENT – GO-JEK nearly shut down multiple times before we got properly funded because we were unable to stay afloat. But we stayed dedicated and did not lose focus or encouragement. Once the time and market were right, we were able to scale and take the company to new heights.

PREPARE FOR THE WORST – There are times when businesses are not necessarily doing well. This global pandemic is probably the best example of businesses suffering due to the lockdowns that are happening. Be prepared that there may be no sales for six months forward and have some cash ready to survive. These things are unpredictable; its best to take the necessary steps to have that peace of mind and be prepared for whatever financial challenges may arise.

Always continue LEARNING – There are plenty of ways to keep yourself inspired. This can be in the form of watching tutorials, taking online courses, attending seminars, hanging out with other entrepreneurs and CEOs to continuously expand your knowledge and horizons.

Are there particular people (family, mentors, books) in your life who helped you progress in your entrepreneurial journey?

On the top of the list would be my parents Nico and Dewi Moran, who taught me the importance of business ethics, client management and emphasized personal and professional growth. Through my parents’ actions and dedication to their businesses, I saw the importance of sacrifice and hard work from an early age. I saw firsthand that in order to succeed, you need to put in the hours and that any of your successes is a reflection of your hard work.

Next are my co-founder and partner, Nadiem Makarim. He ignited my entrepreneurial path and mentored me to create success by thinking steps ahead and being firm and dedicated to the goals set upon you. From the creative standpoint, I need to highlight my teacher and also department head Bob Rigel and Gino Nave at the Academy of Art University, San Francisco.

Any final words you want to share with our readers?

The entrepreneurial road is not an easy or straight path. The journey requires a tremendous amount of dedication and sacrifice. I’ve been through a lot of big ups and downs mentally, physically, and professionally while I have been on this path, and you have to remember to take care of yourself and not push your limits. I have also learned that being successful has its perks, but you will only feel complete if you are truly happy at the end of it.

Remember to enjoy the process. Life is a journey, a rollercoaster, but if this business is your passion, and it feeds your soul, the sky’s the limit for you.

Watch An Excerpt Of My Interview On Youtube Below

Connect With Mikey

Website  |  Blog  |  Facebook  |   Instagram  |  Soundcloud  |  Mixcloud  |  Spotify

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Executive Voice

Nothing Can Stop a Real Hustler: How Karla Singson Grew Physical and Online Businesses in Asia

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When you look up hustler in Google, it gives you the definition ‘an aggressively enterprising person, a go-getter.’ This does seem to fit Karla. She is aggressive, enterprising, and a definite go-getter. But looking back at who she was ten years ago and looking at her now, I’m not sure that hustler is even the right word anymore.

Fifteen years ago, Karla was a school athlete and quite a “nerd.” She wrote for the school paper, joined the cheer dance group, and played table tennis. She was 16 when she joined her University’s Debate Club. She still remembers the feeling: “I’m the only female freshman. I’m so nervous. But it’s okay. I’m going to do it”. Three years later, she became President of the Debate Club.

She graduated at nineteen (yes, a Bachelor’s degree in business), tried being an employee, then eventually decided that business was better for her. It took her only eight months to realize this, and then she ventured the entrepreneur’s life. She formalized her gift shop and started another business, events, and PR company.  

Today, Karla is a consultant, a serial entrepreneur, an award-winning writer, mentor, and speaker. Her clients range from industry giants like Sony Philippines, Air Asia, UNICEF, USANA, and SM to small-medium enterprises. Her first business, Gifts Davao, is now a successful dealership, with ten locations all over the country. Her events business, PREP, grew too. They have served over a hundred brands — big and small. Along the way, she also delved into a few successful online ventures. At twenty-eight, she was awarded at the Asia CEO Awards – Entrepreneur of the Year (Circle of Excellence). 

How does she do it? 

Karla lets us in on her secret to growing small-medium enterprises to millions. 

 

Get to Know Your Client – Inside and Out

Sales are largely human psychology, and you begin the study with your client. Get to know your client. Talk to them, listen to them, ask for their feedback, and observe their behavior. Know what motivates your client and what makes them tick. When you understand how your clients think and what motivates them, you begin to understand their behavior. Later on, you will learn to predict their behavior. This is when you can sell almost anything to them. Know your clients fully.

Choose Profit-first, low capital (or zero capital) businesses.

Starting a business with zero to low capital is definitely possible. This is especially ideal when you’re just starting out. A profit-first business means you get paid, even before the service is provided. The next step is to grow that profit – make more sales. Frontload your business with sales and purposefully increase the gap between sales and expansion. Sales should always be ahead. Cash should always be available. Cash on hand is the single most important thing when you’re just starting. Worry about expansion second, and all problems will be taken care of if you have the cash/sales.

 

Grow as a Leader

Growing your business is extremely exciting. Closing deal after deal and selling can effectively be addicting. As you grow your business, grow your leadership skills as well. You are no longer working on you, and you are no longer the sole owner of your business. Your business will not thrive with you alone – you cannot carry that weight. You need the help of your team. As they look up to you as a leader, inspire them, motivate them, lead them, and manage them. Leading your people is taking care of your people. And it’s true what they say, take care of your people, and your people will take care of your clients.

With these three tips, Karla makes success in business seem simple. But simple doesn’t always mean easy. There will be obstacles along the way, and you will need help and guidance. The fastest path to growing your business – find a mentor.

Or better yet, find a mentor who’s also a hustler. But then again, is Karla a hustler? There seems to be no perfect word to describe who Karla is. She is a topnotch businessperson and leader overall, and she doesn’t seem to be stopping soon. 

 

 

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