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Career Guide: the iGaming Industry

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The iGaming industry has been around for quite some time now. However, it is only now starting to gain true recognition and popularity it actually deserves. With this influx of attention, the need arose to change things around. And so, the need to hire more experts of different caliber appeared.

Nowadays, the iGaming industry offers an amazing potential to anyone looking to start or grow their career in this field. So, with that in mind, here is a short career guide for anyone looking to join the industry.

A fast-evolving environment

With so many interested players, the iGaming industry basically became a thing for itself. And since so many new players are joining the industry daily, the fact is that most online casinos are rapidly becoming understaffed. That is precisely why iGaming companies are always on the lookout for more people who will be willing to train to become a member of the staff. This is excellent news anyone but particularly for young people looking to start a successful career. As long as you are willing to learn new things and adapt to such a fast-paced environment, you will have no problem fitting in.

The power of automation

Since the modern technology is constantly evolving, it really comes as no surprise that online casinos are looking for ways to automate everything they can. For instance, online betting is so far entirely automated which reduces the need to hire employees to monitor every bet. This also eliminates the room for any type of human error, which serves both the players and the casino itself. Moreover, it also leaves a lot of room for professionals who are trying to come up with ways to automate other aspects of an online casino. 

Young people talking about career opportunity in the iGaming industry

More and more content

Again, as a result of such a surge in popularity, online casinos are constantly trying to evolve their content and add more fresh games to their offer. iGaming operators can easily provide new games to their players since the demand for them is constantly growing. Additionally, hire programmers and game developers to design an online game that will be exclusive to your casino. This way, you will be able to stand out from the crowd and attract even more players your way.

Web design bears huge importance

Moreover, since online casinos operate online the first most important thing they need to ensure is a good quality website. Unless a casino’s website is responsive, fast and easy to use, chances are people won’t stick around for long. This is excellent news for anyone dealing with creating websites. From graphic designers, web designers and developers to website administrators and webmasters, anyone will be able to find a job in this industry. If you are being hired to build a website, however, keep in mind that there are so many similar websites out there. That means that you will need to find a way to make yours – in particular – truly stand out. 

Becoming an affiliate

Since affiliate marketing is still a very popular form of marketing both casinos and affiliates can greatly benefit from it. From a casino’s standpoint, affiliates will encourage more people to try their offer and become a loyal player. As far as affiliates are concerned, the more people they manage to send a casino’s way, the greater the commission they will be able to earn. Additionally, the best part is that virtually anyone who wants to become an affiliate can. So, no matter if you are a small business, a magazine or a blogger, you can easily join an affiliate program and start earning some real money.

Online reviews are where it’s at

In the end, online reviews are another part of the iGaming industry both casinos and players can benefit from. Casinos that encourage people to talk about them will gain greater exposure and traffic, which is excellent for any business. Not only that, but they will also appear more attractive because other gamers will see good things about it. The players can easily browse through online reviews and narrow down their search. It reduces the need to sign up to a casino in order to check their offer out.

To sum everything up, the iGaming industry certainly offers a lot of career opportunities. People of different professions won’t have a difficult time finding their place and becoming a part of this growing industry.

Marco Lopo is a Sydney-based business consultant and a marketing analyst. He writes about business and lifestyle. He thinks that's the perfect opportunity to present himself to a wider audience and receive recognition. In his free time, Marco enjoys music, travelling and also is a big reading enthusiast.

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Business

LENNY LEONG – TOP EFFECTIVE TIPS TO RUNNING AN EFFECTIVE BUSINESS

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For starters, digital marketing is basically marketing that takes place online, or on the internet. An entrepreneur is a risk-hungry business person who risks a lot in the short term, for heavy returns in the medium to long term. Digital marketing just works like any other; the difference is just the venue. But the magnitude of difficulty or ease is the same as that of traditional marketing. Now, you don’t just wake up one day as a digital marketer. Almost every job in this world has important tips to go about; so is digital marketing. To be successful in any field, you’ve got to listen to the authorities or leaders in the fields. In digital marketing, Lenny Leong is a trusted digital marketing specialist who has run successful campaigns helping other people grow their businesses. According to him, success in digital marketing for entrepreneurs comes about through the following ways:

SEO and SEM

Lenny Leong insists that entrepreneurs must add to their skill both set Search Engine Optimization and Search Engine Marketing. We live in the technological era where keywords are a key factor in online marketing. SEO means the use of keywords a specific number of times to rank high on the search engine results. High rankings can only mean entrepreneur’s enterprises becoming easily visible after one search. Driving more traffic to tour sites through the SEO optimization technique is a great way to grow your business as it increases your customer prospects and hence increasing your sales. When your website is highly ranked them more people will be able to visit your pages and get more information concerning your products and services hence boosting your sales.

Affiliation and Association 

This involves marketing products and/or services of other online marketplaces for commissions. Lenny Leong advises entrepreneurs to take their businesses online and create affiliate or associate marketing jobs for successful marketing. Through affiliate marketing there also a great way to increase your earnings. However, you need to get a better strategy to reach and convince more people to access your products and services. You may consider posting quality content that would attract your customer’s attention, include quality videos in your blogs and encourage more customer interactions to build stronger relationships with them.

Coaching

Digital marketing is a skill and skills are learned and perfected over time. Lenny Leong, therefore, directs that amateurs/beginners really seek help and guidance from more experienced people. This also applies to small enterprise owners. You need to embark on building more business networks to grow your business. Interacting with other business people gives you a chance to explore other business ideas which would be ideal to boost your business. The training sessions also give you better ideas on how to make your products and services more efficient to satisfy your customer’s needs.

Blogging

Entrepreneurs should have blogs where they can have articles written by experts or just themselves. Here they can improve their SEO skills and consequently become successful digital marketers. Lenny Leong says it is important to have a blog. But most importantly, he insists that marketing blogs should be fine-tuned to offer great user experience. This, of course, is in terms of building trust through blogs.

Email marketing 

This is probably a cliche by now but it still counts. This is more than just sending emails; it also entails having email lists of people with specific needs so that you can personalize your marketing messages. Lenny Leong emphasizes keenness in identifying and analyzing customer behavior. Then, further using that information solely for strategy. 

Social Media Marketing 

Last but not least, this revolves around taking advantage of close to 2 billion users. In the eyes of digital marketers, these are 2 billion potential customers. Lenny Leong advises entrepreneurs to capitalize on Snapchat stories, Facebook lives, Instagram stories, Pinterest pins, and WhatsApp Business, in that order. This will really engage users, especially if they are young people. He advises that social media fanatics love motion picture content that is fun and eye-catching and not annoying as in ads. Therefore, targeting them means more brand sales, exposure, leads through shares, and conversions.  

Digital marketing has become more of a necessity for entrepreneurs. Some years back, it used to be a bitter pill to swallow. Now, we are talking of it made much easier; all thanks to Lenny Leong’s contribution. You can also follow Lenny on Facebook for more business tips @Lenny Leong.

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Business

TripleOne, The “Decentralized” Business Owned By Everyone In The World!

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James William Awad started programming at the age of 11. His main goal initially was just to create video games. He finished developing his first game with his cousin at the age of 12. After finishing the game, they didn’t know how to market or sell it, so they scratched the project.

At the age of 14, James created an account online in order to work as a freelance developer. He was forced to lie about his age to increase his credibility as no one would want to work with a 14 year old. He told potential clients that he was 28 years old.

His first real project was for a bank in Mexico. He was tasked with fixing and creating features for a user management system. Luckily, they never asked to speak on the phone with him, as they easily could have guessed his age.

James ended up making a couple thousand bucks while working on multiple projects. He took all this money to buy C++ coding books and pay his parents mortgage for the year.

At the age of 15, James got serious about playing video games. He found a trick in an online game by generating coins. James then sold the coins to a company in China. That company would then sell them to players all around the world.

He ended up making a lot of money through this venture. Until eventually, they fixed the bug and he couldn’t do it anymore. He even lost his bank account because the bank couldn’t understand how he was making that much money at such a young age.

Soon after, James thought it would be a good idea to start an online clothing brand with a girl he had met while selling coins to the company in China.

She started looking for manufacturers while James built the website. She found many manufacturers but they had a big issue. The manufacturers were giving them excel files with thousands of products. Most manufacturers were using different formats. James had to find a way to import all these products. So he created a smart bot that would guess the format and upload all the products into their database.

Their store ended up having more than 200,000 products. And they didn’t need a warehouse for the inventory as the manufacturers agreed to ship one product at a time. Not long after, it was a success.

James is now working on a company called TripleOne. It is a decentralized company where users around the world work together to build and manage it. Each member has proprietary ownership of the company, and TripleOne allocates awards to users based on their level of participation.

James is currently working developing the concept while making sure its initial companies are running and growing. The initial companies will allow them to test the concept once it’s online. TripleOne currently owns 13 companies that are currently operational.

James says that one day users of TripleOne will manage and operate e-commerce, real estate, and other businesses as a decentralized team. Each member will be paid out on a monthly basis based on the value brought to the table. Value such as coming up with business ideas, and fulfilling related work that comes with any business venture.

The idea behind TripleOne is completely revolutionary. If successful, there is a possibility that it will change the way businesses operate all together. It is still in the development phase, but you can follow the project on Instagram at their handle @tripleone. You can also follow James on Instagram at his handle @senior.

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Business

The Aesthetician Behind the Beauty of Kim Kardashian and Countless Other A-list Influencers & Celebrities

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In a social media world where attractiveness and good looks are more common than ever, meet the doctor tasked with keeping Hollywood looking young and beautiful.

His name is Dr. Ourian, and he’s been credited with enhancing the beauty of stars like the Kardashian sisters, Christina Brinkley, Olivia Culpo, Jenna Dewan and plenty more.

One may wonder how somebody would find themselves in the business of aesthetics, but to Dr. Ourian the choice was completely natural.

Born in the Middle East and immigrating to the United States in the 1980s, Dr. Ourian has always been obsessed with beauty in every sense of the word. His passion for beauty stems from a love of art and sculpting.

During his childhood, Dr. Ourian spent years practicing the art of sculpture and studying the works of master painters and sculptors. He would have loved to pursue a career in art, but after failing to sell a single piece of his work during shows put on in his teens, he decided to pursue the safer option of medicine instead.

Although he graduated with a medical degree from Wayne State University, Dr. Ourian never lost his love for art. And while attending his residency at UCLA, he discovered his true calling after learning about the field of laser and aesthetic surgery.

Soon after, Dr. Ourian opened his practice Epione Beverly Hills. Now servicing the luxury class with treatments that include innovative aesthetic procedures such as Botox, Restylane, and Radiesse injections, stretch mark removal, vein treatment, laser skin resurfacing and chemical peels.

But starting his first business was far from a walk in the park. Like many other entrepreneurs, Dr. Ourian faced a number of challenges and made mistakes that would shape the person he is today.

One of those major mistakes? Showing off his cutting edge laser treatment technology, the Coolaser, to a company that would go on to make millions by ripping off his unique design.

Dr. Ourian created the Coolaser after realizing laser resurfacing worked for only a small percent of the population-those with pale white skin. It took him months to find a manufacturer that was able to take on my new concept for reducing the settings on a laser while also spacing out the laser columns and simultaneously cooling the skin. But when he finally found a German manufacturer to create the initial prototypes, he knew he had a winning product that would change the industry forever.

Unfortunately he didn’t know much about patent laws. And ended up showing off his technology to a company that apparently was interested in purchasing his design. They never did end up purchasing. And about a year later he learned that the same company was selling a ripoff version of his Coolaser specifically in a way that he couldn’t sue.

That company ended up making millions of dollars from Dr. Ourian’s design, which was obviously a huge blow.

But Dr. Ourian decided that he would double down on the technology instead of succumbing to the competition. He ended up creating a more effective and safer version of the Coolaser which he still uses in his practice today.

It ended up working out well for Dr. Ourian because clients didn’t just want to go to any office that had laser resurfacing technology for darker skin tones. They wanted to go to his clinic because he invented the technology, and who better to apply it than the creator?

Looking back at all of his trials and tribulations as an entrepreneur, Dr. Ourian does have some advice for those starting out.

“Find a mentor & take whatever feedback they give you and learn from it.” He also advises anyone entering business to take care of themselves when pursuing their passion. Because doing so will give you more energy and determination than anyone else, and that will help set you apart from others.

As for the future of Epione, Dr. Ourian is determined to spread his practice worldwide. He feels as though providing the best equipment and the highest level of treatment for anyone looking to have work done is his duty.

“There’s nothing that makes me feel better than making such a visible impact in other people’s lives on a daily basis,” Dr. Ourian says.

If you want to keep up with Dr. Ourian, check out his Instagram.

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