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Executive Voice

Interview with Desmond Beaulah

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We had the pleasure of interviewing Desmond Beaulah, Owner and creator of H.U.S.T.L.E Clothing brand.

Thank you so much for joining us! Can you tell us the story behind H.U.S.T.L.E and its creation?

Well, the story behind me and my hustle that led me to create this brand a lot of people don’t really know. It started in 2002 when my house burnt down on Christmas Eve and my family lost everything we ever owned thats when I truly learned the definition of hustle. I watched my mom cry so many nights trying to provide for her three kids over the years to come after that and you know, I never wanted her to have to really worry about me and making sure I was good. So from the age of about 14 on she never did and she will tell you that til this day. Fast forward 2016 I was doing pretty good for myself but I made some stupid decisions financially and did a few things that literally cost me everything I had made over the years. At this point in my life my bank account had been over drafted like 4 times I was in the red, no savings, debt to the roof, car starting to fail me, and not to mention a four year old child and also paying child support. At this point I’m in my mid twenties and was just living my best life and literally in the blink of an eye I was at rock bottom. But remember, I had seen what it was like to have nothing growing up and watched my mom make something out of nothing. True enough I was stressed the hell out and at a point of thinking I couldn’t bounce back but I just knew I just had to, especially for my daughter. It took me about a year or so but I made it up out that hole and it was mostly through entrepreneurship/hustling, no job. I made well over five figures in my first eight months. At this point while still working on myself I also started mentoring others and helping other people get through their struggle when they think its impossible. When I first had the idea of creating this brand Hustle Clothing I thought to myself this is what I am, this is truly what I do. I really just wanted to reach more people who look like me and come from similar backgrounds and situations, even if they don’t, I wanted to show people that no matter what happens you won’t be down forever as long as you have a little hustle, thats really all it takes. Notice I have every letter in the word hustle separated by periods thats because every letter of that word holds weight and means something to me, without it man theres no telling where I would be right now.

Can you share the most interesting story that happened to you since you started your company?

The most interesting things that have happened to me since I started my company honestly is just being able to reach people and help them make it through their situations. It makes me feel amazing when I get a phone call or a message from someone saying that because of me they made it through or I motivated/helped them make enough money to leave a job they hated. I get messages daily from all over the world from Georgia to Cali to Africa, and that is whats most interesting to me.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Haha, I don’t think its necessarily funny but definitely a lesson I can laugh about because I know it’s apart of the game. There was one time I got three boxes of merchandise produced that I didn’t like anymore once they arrived. The lesson I learned from that was not to act so fast and get samples made first. My whole thing is quality over quantity and if I wouldn’t wear it I’m not putting it out to the public. But thats growing pains that come with the business.

What do you think makes your company stand out? Can you share a story?

I don’t really have a story but I do have testimony from customers and people I mentor and talk to on a daily that let me know I’m not like the rest. What I think makes my company stand out is that I am what I am period. I am my company I am the brand, Hustle. Its real, genuine and relatable and its a quality brand. Thats what separates me from a lot of other people just putting stuff out for a quick dollar, I truly care about my customers and reaching them at the end of the day. The whole point of the company is to help/motivate others to hustle no matter what it is. Sports, work, business, school, stripping,  whatever you do hustle for everything you want and never let anything stop it or hold you down no matter how dark it gets!

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

To anybody else getting into this industry or any other business venture for that matter, I suggest you have a “WHY” so you don’t get burned out easily. By “WHY” I mean why are you doing what you are doing? My why at this point is my daughter, if I ever give up on what I start that’ll be like me sitting down in front of her telling her I give up on her. Always have a “WHY” I promise it’ll keep you going.

How have you used your success to bring goodness to the world? 

I teamed up with an organization thats helps provide meals for the homeless and every single purchase that is made a percentage goes to feeding the less fortunate, I know what it’s like to not know if you’re goin to eat a meal later or the next day so there is no better feeling in the world than to be able to bring a little peace of mind to someone less fortunate and little positivity to it, especially in today’s time.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

My favorite life lesson quote that is most relevant to my life is “it gotta be in you not on you” … Like I said earlier the hustle is me, in order to make it through my situations it had to be in me, if it wasn’t engraved in me the way it was I never would of made it out the deep end, straight up. But now I wear it on me too and thats my brand.

You are a person of great influence. If you could start a movement  that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could start a movement that would bring the most amount of good to the most amount of people it would be to bring everybody who’s in so much competition with everyone else together to do something much greater than themselves and do something that brings a light to their community as a whole and not just themselves. Like I always say if you hustling for just yourself then you hustling wrong. Help the people around you and we can all win together.

How can we get in touch with you on social media?

I can be reached on social media via my personal Instagram @desmond_beaulah and everybody make sure to follow HUSTLE clothing on facebook and instagram @hstlclothing1 make sure to follow to keep up with new releases and stay motivated and inspired as well. Im also always open to private messages from anyone who needs a little pick me up and some words of advice.

This was very inspiring. Thank you so much for joining us!

Founder & Editor-In-Chief of Disrupt Magazine Tony Delgado, is a Puerto Rican American software developer, businessman, activist and philanthropist. Delgado is also the host of the Disrupt Podcast where he interviews the most disruptive business owners, leaders and change makers in the world. Tony Delgado is best known as the founder, and chief executive officer of The Disrupt Foundation, a social impact movement to grow Puerto Rico’s technology ecosystem and host of the semi-annual Disrupt Puerto Rico Conference. Tony Delgado has also helped mentor thousands of students, create financial freedom, all from the comfort of his home in San Juan, Puerto Rico.

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Executive Voice

How Claytonisokay’s Music is Bringing About Positive Societal Change

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Have you ever wondered why today’s music is so awful? Most of the songs are full of vulgar content, and center on sex, relationships, or wealth. The commonality of such songs makes most people wonder if today’s music tracks are meaningful at all. Recently, Science confirmed this suspicion. Research showed that pop music has gotten worse over the years.

Still, it would be unwise to say all music is terrible. Out of the sea of poor content, there are still some artists who work hard to produce great music. Billy Miller AKA Claytonisokay is one of the artists who are at the forefront of creating quality music. Claytonisokay recently released an album dubbed Overlooked Stories. We talked to Miller about his music, including its purpose and its story.

About Claytonisokay

Claytonisokay has been in music from an early age. At age 5, he was familiar with playing the violin and knew much about rhythm/harmony. Claytonisokay started writing lyrics on his own during school class. When he was a teenager, he was kicked out of school and had to attend transfer school. The transfer school exposed him to a world that he didn’t know existed. As a child from the middle class, Claytonisokay was blessed to have parents who provided him with a solid place to live, food on the table, and a supportive atmosphere. When he went to Transfer school, he saw that other people didn’t have the same thing. The transfer school exposed him to the reality of social inequality. “Going through what I was going through at the time with having to leave my high school and just things in my personal life, I turned to music as an outlet,” he says.

One of Claytonisokay’s friends, who was also a musician, took him to a studio. “I rapped the lyrics I had written over a youtube beat I felt fit the vibe. Looking back, I laugh whenever I listen to it, but I’ve progressed since then. I taught myself how to play guitar when I was 17, and now I make songs of all different kinds, ranging from hip-hop like Overlooked Stories to indie/psychedelic rock,” says Miller.

Miller’s songs are not limited to any genre. Why? Because he has mastered the art of creating a fusion of beats and developing his lyrics.

Using Music to Tell Stories

Claytonisokay uses his music to tell stories. The music makes listeners aware of the world around them, particularly the world that they don’t want to see. The key themes explored in his music are poverty, love-lost, greed, loneliness, the pains of growing up. Still, the music is not all negative. Claytonisokay takes these themes and turns them into self-reflective stories.

Claytonisokay also uses his music to create awareness of the prevalence of Lyme disease. The disease affects about 300,000 annually. What’s more, the economic burden of the disease is presently at 1.3 billion dollars. Although the condition affects thousands of lives, research, and funding on the treatment of the disease remains relatively low. Claytonisokay believes that Lyme disease deserves equal financing, similar to other conditions. He also believes that there is a need for awareness to enlighten people on the disease’s seriousness. As such, the proceeds from his album go to the support of the Lyme Disease Association.

Overlooked Stories reflects the musician’s experiences while in transfer school. It was while in school that he saw people who went through experiences revolving around poverty and violence. He observed that the rich did nothing to address the issues of poverty and violence. This experience is what led him to create the album. The album (Overlooked Stories), discusses the overlooked stories in the society as well as themes of greed, poverty, loneliness, love lost, etc.,

Final Thoughts

Claytonisokay’s music has depth. This music makes people more aware of the world around them, the world they don’t want to see. The raw truth in his lyrics made it difficult for him to get his music out there. Still, the hard work paid off when he completed his album. The album creates awareness of Lyme disease. His music also looks at issues such as poverty, the pains of growing up, love-lost, greed, and loneliness. If you are looking for quality music that informs, then this album is must-have.

There is no doubt that Claytonisokay represents a new breed of musicians. These are musicians who are not blind to the issues plaguing society. Instead, they use their music to change the narrative in the community, thereby bringing about social change.

Find all Claytonisokay music and projects here 

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Executive Voice

Johnny Cool: The Radio Personality Disrupting the Entertainment Industry 

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It is challenging for upcoming artists to get airtime. Mainstream radio stations favor high-profile artists who already record labels. Whatsmore, daytime radio stations only want to give time for artists who are ‘happening’ or ‘cool.’ There’s nothing wrong with this approach. But wouldn’t it be nice to have a radio station that gives independent artists airtime for free? 

Air Unlimited Radio (AUR) is a platform that plays all the latest HipHop and RnB. This station is growing quite popular because of the fresh approach that it brings to the entertainment industry. The station not only plays the best of hip hop and RnB but also interviews upcoming talent. 

Johnny Cool is AUR’s on-air personality. We interviewed Johnny to learn more about him and the radio station. 

Meet Johnny Cool

The success of any entertainment content relies heavily on the personality of its presenters. AUR’s on-air personality, Johnny Cool, is passionate about music, and his job at Air Unlimited. He loves being able to interact with people, chill, and talk about all the different unlimited topics and music. 

Johnny is always on the lookout for innovative and trendy ways to make people laugh. He also enjoys the journey of creating a new wave of radio, which will include artists that will be discovered on mainstream radio. So far, Johnny has interviewed upcoming talent. He also helps upcoming artists build connections with some of the biggest names in mainstream media, such as YouTubers, social media marketers, and influencers. 

Social media marketing is so far the best strategy for upcoming artists. This platform enables them to connect with their fans while building a reputation for their music. Still, succeeding with social media marketing can take time. Most artists don’t know how to attract the right audience, create engaging content, or build their brand image. Luckily, when upcoming artists connect with Johnny, they can get guidelines on how to go about such issues. 

Changing How the Industry Works 

The internet has provided a path for talented individuals such as Johnny Cool to change how the entertainment industry works. Johnny recently got a marketing manager mentor that’s helping him grow his brand. His mentor is also helping him develop a website where he will put out content such as archived radio shows, interviews, call-ins, zoom calls, vlogs, pranks, reacts, and merch on the way. 

Johnny is disrupting the entertainment industry by focusing on creating quality content. A recent report revealed that one of the challenges facing the music industry is developing and promoting content that engages fans and drives subscriptions. Using the On-Air Platform, Johnny seeks to promote music that contains quality content. Content that has too of the notch lyrics and beats. Johnny is also involved in building emerging talent. The station helps hundreds of upcoming artists find their way to mainstream radio. 

Future Plans for Johnny 

In the future, Johnny plans to incorporate new elements into his brand, for instance, an independent website that integrates subscription. This development is one of the latest trends that is taking over the entertainment industry. Thanks to this trend, people will have unlimited access to vlogs, Gaming Content, IG Live, interviews, Podcasts, Pranks, Radio Shows, and Reacts. All these content will be available once viewers pay for the subscription. 

Johnny’s advice to his audience and fan base is to take a step and figure out what they enjoy and find a way to make a sum of extra money while living out your purpose. 

What do people want from the music and entertainment field? People want a platform that allows them never to miss a beat. This is a platform that’s engaging and open to feedback from their audience. If you are a lover of hip-hop and RnB, if you have been looking for a platform that keeps you entertained 24/7, then Air Unlimited Radio is your perfect match. 

Johnny Cool has done a tremendous job at Air Unlimited. So far, he has a series of upcoming projects that will boost his reputation to the next level. Considering his string of successes, we can only wish him the best. No doubt, we shall be hunting him down again for another interview.

 

Johnny Instagram

All Jonny Links & Projects

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Executive Voice

How BLNK Slate Media is Helping Companies Create Video Content that Converts

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The development of smartphones and the popularity of social media platforms have contributed to the rise in video marketing. Since people live a fast-paced life, videos are quite popular as they are easy to consume compared to written content. Research shows that videos generate higher engagement levels compared to written content. 43% of consumers want brands to provide information about their products or services in video. 

Video content is also a valuable marketing tool for business giants. Companies such as Disney, Amazon, Pandadoc, plus many more are leveraging videos as a marketing strategy. But, why are companies opting for videos over written content? Well, for starters, videos are an excellent tool for establishing an emotional connection with your audience. What’s more, social media users prefer watching and sharing video content. So how do small and medium-size businesses reap from video marketing? They can do this by reaching out to BLNK Slate Media

The Beginning of BLNK Slate Media 

BLNK Slate media is a company that helps clients create custom video content that will help them grow their brand on social media. BLNK challenges traditional communication by sharing stories of individuals and brands, making a difference. So far, the company has worked with high-profile clients such as Larry King, Maye Musk, Gary Vaynerchuk, and many others. 

Sam Lister founded BLNK. For a long time, the versatile entrepreneur used videos to tell his stories. When starting, Lister had no knowledge, skills, or experience in videography. Still, he discovered that people listened to him because people love stories. If you think about it, stories are why Disney is still making billions of dollars. 

Lister started BLNK back in 2018. He started the company because he realized that most businesses and individuals struggled to create good content. The company aims to help its clients make an impact. They do this by assisting brands in editing their videos at scale. They also help businesses break long-form content like podcasts and Zoom calls into micro-content for Instagram, TikTok, LinkedIn, Facebook, and YouTube. 

How BLNK helps Companies Create Content that Converts 

Most companies struggle with video content. Some of the reasons for this struggle is because some businesses are skeptical about the benefit of video. Other companies do not have the talent needed to create content that converts. Yet, there is sufficient research that proves video content is a powerful marketing tool. A study from Aberdeen Group, for instance, shows that marketers who use video content are growing their company’s revenue by 49% annually. If your company lacks a talented team to work on the content, then you can hire BLNK. 

BLNK helps companies in three major fronts. These fronts include establishing a connection with the target market in a bid to drive more business. Secondly, they help firms remain relevant to social media. Lastly, BLNK allows companies to generate inbound leads using quality video content. 

The communication landscape is shifting every single day. As such, BLNK helps personal brands share their stories with the modern world using modern communication. This modern means of communication is video content on social media. Not only do videos keep your audience engaged, but they also contribute to the purchasing decision-making process. Statistics indicate that 79% of people bought a piece of software or app after viewing a brand’s video. 

Lister’s Advice to Entrepreneurs 

Stress is an issue that is common among entrepreneurs. A Gallup Wellbeing Index showed that 45% of entrepreneurs admitted that they were stressed, compared to 42% of workers. Lister says that controlling your stress is something that one can learn and improve on. One way that he manages pressure is through meditation. Lister meditates once or twice a day. Another strategy that he leverages is going outside for walks or to enjoy nature. The two strategies help him calm down, release stress, gain control, and focus on his goals. 

Burnout is similar to stress. Lister manages to overcome burnout by taking time off once and listening to my body when it tells me to take a break. He advises other entrepreneurs and business leaders to listen to their bodies when they feel exhausted or worn out. 

The last piece of advice from this versatile entrepreneur is for you to avoid living in the box that society builds for you, or you make for yourself. Lister believes in Tom Bilyeu’s quote that states that “Human potential is nearly limitless.” He believes that people should strive to learn as much as possible so that they can break the boundaries they set up for themselves. Indeed, there is no doubt that Lister stands by this principle. Although he has helped hundreds of clients build their brand, he still strives to learn more about his craft. 

 

Are you struggling with video content? Kindly reach out to BLNK to take your business to the next level. 

 

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