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Getting Started and Making the Most with Instagram Advertising

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Marketing the product and promoting the brand is the most crucial part of any business to succeed. Given this present world of digitization in business, social media marketing is the prime requirement for any business to make a better impression online and in the minds of the people.

There are several different social media channels that are available out there which you can choose for your business marketing purposes. However, you may be aware of the fact that most of the business owners of today rely on Instagram to make the most of the social media and their followers. This is because:

  • The platform has the largest number of followers than any other social media platform.
  • The most important reason that this platform is the hot favorite among the business is that it is an exclusive platform for sharing photos and videos.

This means that the businesses can present their products using some of the most eye-captivating photos of it and at the same time reach out to a larger section of the social media followers. In both forms, your business will be benefitted immensely and gain a large number of highly engaged followers who may visit your site to know more about the product and make a purchase.

Using Instagram advertising

Simple and easy as it may seem, Instagram marketing is not at all easy. You will need to consider a lot of factors and at the same time create the best strategy to make your efforts count and your campaign a success.

There is no better way to achieve success in business marketing without advertising your product and brand. Traditional advertising forms are no longer effective as it was before with the advent of online and digital marketing.

In this landscape, success can only come when you use the most popular channel for marketing and advertising your products, and there is no better channel than Instagram for that matter. This is because the platform offers a lot of tools and features to the businesses especially and one such is Instagram advertising.

  • Instagram advertising offers brands with a unique opportunity to engage with their target audience.
  • These Instagram ads appear in the feeds like any other standard posts and that is why these are not as obvious as the typical ads or disruptive as it is.
  • These ads also provide businesses with the most natural way to encourage their users to learn more about the business as well as their products.

Quite naturally, these Instagram Ads feature is the most useful and effective one for businesses, small startup or a large group of organizations. What is more, this popular platform is often recommended and used by professional marketers as you may see in sites like https://blastup.com/and others.

Therefore, if you are thinking on the lines of using Instagram to utilize your social followers for your business purpose, you are actually thinking the right way. If you follow the best Instagram practices and procedures, you will surely have the success that you may not have imagined before.

Creating an Instagram Ad

You will find that creating an Instagram Ad is not very difficult as you may think. If you are aware of the Facebook Ad set up, you will already be acquainted with the drill. This is because setting up the Instagram ads is typically done through the Facebook ad platform.

In order to create your Instagram ad, you will need to use any current Instagram post that you intend to promote or even create a new post. For new post creation, you will need to use the Facebook Ad Manager.

On the other hand, if you have never run any ads through Facebook before, you will need to follow a different approach.

  • You will first need to set up an account.
  • You will then need to claim your Instagram Business account.
  • Lastly, you will need to link your business account to your Facebook page.

If you do not know how exactly you can claim your Instagram account, here is the process that you should follow:

  • Go to your Business Manager
  • Find the menu on the left side of the page
  • click Instagram Accounts
  • Then click on Claim Instagram Account
  • Add your account info and
  • Click Next.

It is important in this regard to make sure that while you create your Facebook Instagram ads you pick a clear objective for your Instagram advertising and also name your ad campaign.

Options to choose from

Ideally, Facebook will offer you several different choices while creating your ads but Instagram advertising on the other hand usually includes only a few advertising options. However, in order to make sure that you are moving on the right track with your advertising objectives, you should consider the following options to choose the right one according to your business, your product, your target audience, and their demands:

  • Reach of your posts
  • Traffic to your site that you want to gain
  • Type and extent of brand awareness you want to create among the followers
  • The app installs
  • The engagement level you want to ensure
  • The video views you want to generate and
  • The conversions rates you want to achieve.

When you are clear about your advertising objectives, it will be easy to create your ad and it is only then you will be prompted to name your advertisement set.

For example, if you wish to gain more traffic and choose the Traffic option, you will be prompted to select a specific destination for your traffic as well. Facebook will allow you to select between an application and a website.

Ending up with the content

The last stage of creating your Instagram Ads is to select the perfect content that will resonate with your target audience and their queries. Make the content engaging and appealing by not only including the best photos of your products but also by adding a human side to it, such as the behind the scene clips of a worker working on the product.

All these strategies will make your Instagram ads successful and a hit!

This Guest post is written by Simon Morris, he is a freelance writer. He has written a unique and very interesting article on various categories such as Travel, Lifestyle and currently associated as a blogger with various industries.

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Business

This Is Steez Analytics, The Company Taking Over The Internet Marketing Service

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Entrepreneur and New Jersey native, Christopher Gonzalez owns a rising Internet Marketing Service called Steez Analytics, LLC based in Wilmington, Delaware.

He specializes in Media Buying and Lead Generation for celebrity brands, automotive dealerships and real estate developers. At just twenty-two years old, Christopher has built an advertising and media company that is already worth over Seven-figures and has a list of some of the most exclusive clients.

Christopher created Steez Analytics, LLC in April of 2017 after being mentored by entrepreneur Tai Lopez. Four Months after its creation, Steez Analytics, LLC was already generating six Figures in net profit with just him and his laptop. At Steez Analytics, LLC, Christopher runs Instagram, Facebook and Google Advertising Campaigns for high end clients. His main office is located in Wilmington, Delaware but he also serves clients across the United States including Jersey City, New Jersey and Nashville, Tennessee.

His motivation to dive into this young industry came from his parents. Born in the Bronx, New York, his parents were very poor. Christopher knew he never wanted him or his family to ever have to go back to that. Although his father made enough money to move them to the suburbs of Old Bridge, New Jersey, he was always busy working at his corporate job.

“My Father helped me understand that being your own boss at a young age is the only way to Real Freedom,” he shares.

In 2011, Christopher became one of the original internet stars on the Facebook platform, and in 2012 he did the same on Instagram. Going by the name @Gonzosteez, he jumped into the spotlight and gained quite the following. He decided to permanently delete his account, after realizing fame was not for him. He quickly noticed how dishonest internet marketing was and knew that he could bring a fresh perspective to the table. Years later, he decided that if he learned the paid advertising aspect of these platforms, he could help other people become famous instead, so that is exactly what he decided to do. He would not reveal the clients he has made famous or is currently making famous, but Christopher has found his niche and has been able to transform lives through his work.

His main challenge when embarking on this business was dealing with how fast the business grew.

“I had so many clients to fulfill work for that I actually had to refund many people that wanted to work with me. My business was in such high demand that we could not handle the workload initially due to saying yes to taking on so many people. Now we focus only on High End Clients,” he says.

His advice to future entrepreneurs is to seek out mentors in their field of choice. His mentors, along with his internet experience were crucial factors in his early on success. He also emphasizes the importance of having the right mindset, but going beyond that and being able to properly Execute the things you choose to do.

“I remember I had a positive brain, but still had trouble taking action. I say it’s 30% mindset & 70% action,” he emphasizes.

For Christopher, what sets him apart from other advertising and media companies is his honesty and integrity. He believes in telling the truth and doing the right thing, because in the long run this is what will always work out. His future plans are to continue to serve higher tier clients, and continue to revolutionize the marketing industry by always being honest and working hard to deliver results for his clients. In an industry like the one Christopher is in, honesty means everything, and that is exactly what he is bringing to the table for his clients. Christopher would not provide additional answers on what he has in the works, but be sure to expect more from this young all-star.

For more information on this entrepreneur, click here.

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Business

HighKey Agency is Building Elite Personal Brands Worldwide

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HighKey Agency is a full service social media marketing agency that specializes in building elite personal brands. The part that makes this specific agency special is the fact that they don’t focus on direct return on investment from the services they provide. All the benefits of having a massive personal brand comes from careful implementation of high level content, press, and strategic Instagram growth, which pays the biggest returns in the long run.

Jordan Lintz and his younger brother Luke Lintz started their online business success over three years ago, which built a variety of connections to large influencers, as well as high networth individuals.

Jordan and Luke have created three companies under the “HighKey” name to date. Their first was an e-commerce company that sold consumer electronics, named HighKey Technology. The two brothers racked up over 15 million views on their videos and hundreds of thousands of followers by creating a unique personal brand company hybrid.

With the combination of experience of building a business from scratch and coincidental timing, they met their future business partner Stefan Aarino by random chance at a local cafe.

Stefan Being a large investor and coach in the real estate industry, was actively trying to grow his social accounts by burning through marketer after marketer. Nothing worked exceptionally well, which left all of his social media accounts under a few thousand followers/subscribers.

After a quick meeting between the three the following day, Luke and Jordan were suddenly put on a monthly retainer. Expanding from just Instagram, they researched how to grow other social media platforms and quickly proved results, which ultimately led to the creation of HighKey Agency. Only a few months into business with the agency, they met their next business partner and COO Trent Huss.

While initially just working in content creation and social media management, the agency slowly started shifting towards taking on a full-service management aspect. These other services include YouTube management, LinkedIn leads, full podcast services, PR & Press, and in partnership with their sister company HighKey Clout, Instagram growth.

Luke Lintz, the CEO of the company said, “We understand that our clients are very high level individuals. They have a lot of money sitting around and they want to get famous like everyone else. The main issue is they have no time to consistently post, much less on every platform. We come in and take over the whole process, regardless of where they are at in creating or managing their personal brand.”

In the eyes of the business partners, competition doesn’t exist. They suggest that every marketing company is different in what services they provide, and with HighKey Agency being no different from that rule, they have no competition. Always looking towards expanding to new services, setting up the infrastructure, and expanding upon them is the agency’s secret to continuously scaling.

Obtaining clients can be difficult when you explain there’s no direct ROI when they are spending marketing dollars, but the partners avoid this issue by using themselves as a prime example of what HighKey Agency can do for them. Both Jordan (@jordanlintz on Instagram) and Luke (@lukelintz on Instagram) individually boast successful personal brands that include a large social following, a podcast, consistent press across media outlets, and many other forms of an online presence.

A great example of indirect ROI is after growing Stefan Aarnio’s Instagram to 230k+ followers, offers began falling into his direct messages. One of these offers included an offer to be paid $10k for a speaking event, with travel and hotel included, where he went on stage and subsequently sold tens of thousands of dollars worth of his own product and services on top of the initial money.

Currently, the business partners are focusing on expanding their press section of the agency, which allows clients to have immediate authority in their field, increase SEO ranking in Google, and provide a much bigger opportunity to get verified. Every new service should provide value to the client, with press being no exception to the rule.

The goal with the agency is to be managing and representing the biggest names in business, and turning them into the biggest names online. Creating and building relationships have always been the priority, and the network will only grow moving towards the future.

If you’re interested in keeping up with HighKey Agency, check out the company’s Instagram.

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Business

Ibru Will Be A Surefire Success Story In The Music Industry Thanks To His Unwavering Confidence

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The draw of being a successful musician is obvious. The fame, wealth, and lavish lifestyle associated with being a hot artist is something anyone would dream of achieving. For Ibru, he is more in the business of inspiring the next generation of kids just as artists before him did in his childhood. His passion for music has been clear since he was only a boy, and his mission to influence the next generation of youth is what keeps him grounded and hungry for more even if widespread success seems far down the line.

Speaking of success, his work ethic and unwavering faith has led him to gaining notoriety in the reggae genre. His hit single “Pinnacle” was featured on the “Tropical House Cruises to Jamaica Deluxe Edition Album”, which reached the top ten on the reggae billboard charts. Not only was he able to gain exposure through this album, but he was featured alongside other prominent artists Capleton and Mykal Rose. 

His latest EP “I’m So Focused” and his interview with Jamaica’s number one entertainment source The Star have also done a lot for his personal brand and helping expose his music. Shereita Grizzle of The Star was impressed by Ibru’s poise and confidence on the interview, which Ibru accredits to his dedication to his craft and steadying his focus. While it is hard to break onto the scene in Jamaica with its tough reggae audience, Ibru’s preparation and passion for music helped him get over the fear of taking them on. As his music bursts onto the scene in Jamaica, this interview will also win people over by the masses as his story continues to grow on an international level.

With all of the recent storylines and accolades surrounding Ibru, he wants to be completely clear  that success is not just a walk in the park. He understands that people are looking up to him for inspiration, and wants to be clear that there are times where the light at the end of the tunnel may be completely out of sight. Rather than giving in, resort back to why you started in the first place and realize that setbacks are all a part of the journey. Just as he never gave up, he hopes to influence his fans and people looking up to him to do the same and keep persevering. 

With the right team around him and the right mindset to succeed, Ibru has been ready to handle all of the ups and downs that come with finding success in the music industry. He has already seen some success in his young career, but this is truly only the beginning. Regardless of the fame he accumulates through his work, the mission will always stay the same: spread a message and inspire those who will come after him. 

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