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How Important Is Your Story When Building Your Brand? A Storytelling Expert Explains

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I recently interviewed Celinne Da Costa, a Brand Story coach who helps visionary leaders and entrepreneurs master the art of storytelling.

Celinne has worked with leaders and entrepreneurs all over the world, including Fortune 500 companies, to create content that deeply connects with their audience, build unforgettable brands that sell, and scale their business with impact.

There are countless brands out there competing for consumers’ attention. To stand out in this sea of sameness, you need to capture people’s attention by differentiating yourself with what no one else can copy… your story.

Celinne shares how you can leverage your story to create a brand that resonates (and sells!) today:

 

Understand your hero’s journey

If you want your audience to stick around and remember who you are, you need to take them through a compelling journey full of insights, lessons, and emotions.

That’s where your hero’s journey comes in — it is the narrative that shows your audience who you once were, what drove you to a point where you realized you had to change, the breakdown/breakthrough that caused you end up where you are today, what obstacles you had to overcome to succeed, what you achieved as a result, and how you can guide others through a similar transformation.

Your hero’s journey is the foundation for your brand so make sure you understand it. Most importantly, know how to explain it to your audience in a way that keeps them engaged and invested in your brand.

 

Get crystal clear on your vision

You may spend a lot of time doing things — running a business, paying bills, creating content, marketing your products or offers, and so on — but how much time are you spending connecting with your reason “why”?

I’ve seen so many entrepreneurs get incredibly stuck because they disconnect with why they started their business in the first place. They stop attracting clients, making as much profit, and get snuffed out by their competition because they’ve lost touch of what makes them unique.

Your vision is your compass. Get clear on why you do what you do, who you’re doing it for, and what the transformation that you’re providing for your audience is. Once you do, then you can wrap that vision around a story that captures your audience’s hearts, connects them to you, and moves them to action.

 

Find the connection between your journey and your business goals

It’s not enough to know how to tell a story. If you want to build a brand that people remember for years to come, you need to be strategic about how you tell that story.

Once you’re clear on your hero’s journey and your vision, it’s time to put that into practice by aligning your brand’s story with your business goals. For example, if you’re a business coach and you’re selling a program about problem-solving, then you need to share stories (in both your personal life and career) about the many times where you were able to a find solution where others thought there was none. Something like that.

This will help reinforce your credibility and expertise with your audience while also making you relatable and memorable.

 

Tell stories that give value

Whenever you share a story, your audience should walk away with value. Your brand story is not meant to be a sob story or a long narrative that people get lost in. Be clear on what you stand for, your values, your ideal audience, and what you can offer them, and make sure that your content communicates that.

When storytelling, respect your audience’s time by giving back to them: this could come in the form of inspiration, an opening for connection, a fresh insight, or a list of tips they can apply to solve their problem. This will train your audience to always look out for and consume your content, and become loyal to your brand as a result.

 

Share your story with the world

Now that you understand your story and how to use it to grow your brand and business, it’s time to get it out there in the world. Your brand is as powerful as it is known, and that’s why publicity is your friend.

Your story will take you far when it comes to getting featured on publications, interviewed for podcasts, growing your following, etc. The better you learn to package and market your story, the more attention your brand will get.

To build a powerful brand, you’ll need to be remembered and admired for what you do, as well as how you make people feel and the transformation you bring into their lives. That begins with the story you choose to tell.

 

Celinne’s bio:

Celinne Da Costa is a brand story & life design coach for visionary leaders who want to master the art of storytelling so they can deeply connect with their audience, create a captivating brand that sells, and scale their business with impact.

Since leaving corporate America to design life on her own terms, Celinne has helped her 6 and 7 figure clients become confident leaders with powerful stories, influential brands, international media coverage, and thousands of raving followers.

Celinne graduated from University of Pennsylvania, is a master NLP Communication practitioner, and a certified Life, Social and Emotional Intelligence, and Motivational coach. She has visited 50+ countries and now travels full-time while running her business.

Celinne has been featured in major publications around the world, including Forbes, Entrepreneur, and Business Insider, and has a loyal community of 50,000+ dreamers following her adventures around the world. Follow her epic story on Instagram, Facebook, and Twitter @CelinneDaCosta.

I am a Marketing & PR Specialist with a strong background in E-commerce with over 5 years experience. I am the CEO of Prestige Public Relations, a PR agency where I help entrepreneurs big and small get their story on major publications.

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Entrepreneurship

5 Key To Success in Online Marketing With Mohit Churiwal

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people sitting down near table with assorted laptop computers
Mohit Churiwal

The competition among people is growing over time. Nowadays, almost every person has access to the internet, which means getting opportunities isn’t as difficult as it used to be. But we all know that surviving in this growing competition isn’t as easy as getting opportunities. A person who has skills and who works hard can survive, and nobody knows this better than Mohit Churiwal, who is one of the youngest entrepreneurs we have.

Mohit Churiwal is a sixteen years old boy from Surat, Gujarat, who is known for his skills in content creation. When other boys of his age were worried about their results, he started working for a website called Instamax. Today he has his own News website called the Maharashtra Republic, and he also his own company called MaxternMedia. His journey to success has been a long one. Not only did he managed to survive, but today he is loved by people because of his work. He is still working hard to achieve his goals, and we all can see that he is not ready to stop.

So here are a few tips from Mohit Churiwal on success:

Know your audience: As a content creator, it is crucial to know and observe your audience’s mindset. Be as interactive as possible. You should always remember that today’s audience prefers quality over quantity, so make your content according to that. Quality content will not only engage audiences, but it will also be shared across various platforms, which will benefit you.

Keep learning: It is essential to know how social media works. You must keep learning about how social media works for your business, and you need to plan accordingly. Even your experiences will help you learn.

Use pictures, videos, and graphics: Using photos, videos, and graphics will increase the engagement of your audience. But you need to make sure that the visuals apply to your content of both the post and your audience.

Be open to constructive criticism: It is nearly impossible to get away from criticism in your career. Sometimes the truth hurts, but if you want to be successful, valuable feedback is something you want to embrace. Constructive criticism will help you to improve your working skills, and it will also help you to come up with innovative ideas.

Keep a proper track of your career: If you want to keep growing in terms of career, then keeping an adequate track is a must. Analyze your results. Try to know what is working for you and what is not. Keep putting efforts and learn from your mistakes. This is one of the best ways to grow in terms of career.

Also, make it a point that in the end, it is your dedication and your determination, which will lead you to your goals.

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Entrepreneurship

Milad Ghasemikhah Bares It All In A Recent Interview

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Iranian social media influencer, talks more about his successful career and growing up

Milad Ghasemi is known for his spontaneous, creative, and captivating performances and posts on Instagram. Like many other online entrepreneurs, Milad had to overcome several challenges in a bid to make a name for himself in the industry and become one of the most sought-after internet sensations to come out from the Middle East. The standup comedian recently spoke about his career growth and he was able to grow to become a force in the industry with more 4 million followers on Instagram.

Prior to becoming a content creator on Instagram, Milad used to join autocross when he was 19 years old. However, he gave up the sport when he turned 23 and broke into limelight in 2016 after he started doing dub smash. Consequently, he became famous especially with young Iranians and eventually took his creativity to the world, posting humorous videos on Instagram.

According to the Instagram star, his success secret is the desire to push limits with the belief that nothing is impossible. His zeal to keep trying even beyond his comfort zone is evident in his videos on Instagram and other platforms. His unique approach to making videos has also reiterated his creativity and versatility, especially in the area of gender equality advocacy.

The free spirited and spontaneous comedian is also famous for creating content that everyone can easily relate with and easily help the audience to forget about their worries. Milad highlights the feeling of impacting people’s lives positively as a motivation to keep doing more, especially in these trying times in the wake of the COVID-19 pandemic.

With a net worth of more than $10 million and increasing popularity and acceptance as not just a comedian but a feminism advocate, the 29-year-old Milad has written his name in books of life as a social media influencer.

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Cryptocurrency

An Innovative Take On Crypto-Currency and Blockchain With Jenny Q. Ta

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Crypto currency and blockchain have been some of the most hotly debated subjects in the past five years. Ever since the introduction of Bitcoin on the market by the highly elusive Satoshi Nakamoto, traders, businessmen and regular folk across the world have been getting more and more into this brand new, exciting field.

One person who recognized the potential attributes and benefits of a decentralized society and network was serial entrepreneur and Wall Street veteran Jenny Q. Ta. Now, in 2020, she has recently launched her blockchain-operated social network and crypto marketplace: Coinlinked.com.

Although it has not been on the market for more than a few weeks, Coinlinked is already making waves along the people in the crypto community and is bringing an array of innovations in this particular sector.

One thing that immediately stands out about this crypto-run global market is that it is easy to use and understand, which allows a lot more ‘normies’ (as they are affectionately referred to in the crypto universe) to get into this whole crypto currency thing.

Because the reason a lot of people tend to stick to Fiat money (aka “real money”) is that they do not understand the market and going-ons of a crypto currency such as Bitcoin.

But with her brand new Coinlinked.com, a much-upgraded version of one of Jenny Q. Ta’s previous networks, Jenny makes crypto accessible to the common Internet user.

Coinlinked allows each and every one of its users to buy any product from any website in the world and pay for those products with cryptocurrencies like Bitcoin and Ethereum, and other big names in the crypto markets (to be implanted in the future).

Coinlinked can definitely be seen as a big step forward for the crypto universe, and this blockchain-backed network is what is needed to bring crypto more into the spotlight and make it more mainstream, which obviously would have great effects on the market and encourage the rise of various coins.

“We’ve designed this platform to vastly simplify the spending of digital assets, making the buying process smoother, faster, more intuitive, and more convenient for today’s crypto-holder. By combining a simple and efficient drop-shipping solution with a robust rewards system, the evolution of Social Networthing® takes on a whole new meaning. Especially in light of this new world we’re entering due to COVID-19, we’re streamlining the entire e-commerce process for people who want to move away from the dangers of spending or holding physical currency and want to purchase essential or other goods with crypto-payments.”

In this quote, taken from a recent interview that Jenny Q. Ta gave, she highlights a very interesting aspect of Coinlinked and what it may mean for the post-COVID-19 society that we are just entering.

With the recent pandemic and heavy lockdown all over the world, we are definitely seeing a gear-shift in the way people interact with coins and transactions, and we can definitely see the potential benefits of a crypto-currency operated marketplace in view of a future outbreak of this magnitude.

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