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PayPal too is moving away from Java and onto JavaScript and NodeJS for use in their web application platform. PayPal began using NodeJS as a prototyping platform and when it proved extremely proficient and they decided try it out in production.  PayPal’s first usage of NodeJS in production wasn’t a minor application; it was their account overview page which is one of the apps most trafficked features. As insurance, the PayPal team simultaneously developed the same “account overview” rebuild using Java and the results proved their hypothesis proved that the JavaScript team was able to build the product both faster and more efficiently. Since this transformation PayPal has since released an Open Source extension for ExpressJS called KrakenJS which can add an extra layer of security and scalability to your NodeJS Server.

Founder & Editor-In-Chief of Disrupt Magazine Anthony Delgado, is a Puerto Rican American software developer, businessman, activist and philanthropist. Delgado is also the host of the Disrupt Podcast where he interviews the most disruptive business owners, leaders and change makers in the world. Delgado is best known as the founder, and chief executive officer of The Disrupt Foundation, a social impact movement to grow Puerto Rico’s technology ecosystem and host of the semi-annual Disrupt Puerto Rico Conference. Delgado has also helped mentor thousands of students, all from the comfort of his home in San Juan, Puerto Rico.

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Tech + Startups

Meet Jerry and Sherri Nourse: The Power Couple Helping Build Up Brands With Their Social Media Firm

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Entrepreneurs Jerry and Sherri Nourse have built their multifaceted business, Ambition Media, from the ground up. They run a full service social media firm that builds brands, builds and manages social media campaigns, runs influencer marketing campaigns and social media ad campaigns. They create social media content, video content, and develop brands as a whole from ground up or brands that are already built and need social media presence and marketing. Their large platform on Instagram allows them to hit over 300,000,000 impressions per week. Their amazing portfolio of accounts include some of the very best in the industry such as @motivationmafia, @positivevibesquotes & @agentsteven. Just in the last few years alone, they have grown these accounts to over 5 million followers.
When Jerry and Sherri first began, they did so with the idea of developing pages to better the lives of their audiences, for them to have a place to discuss and learn and grow. Then came their social media marketing firm to help companies develop their brands and expand their digital footprint with new audiences by providing customized individualized development including everything from visual content development to execution and conversion. Jerry and Sherri realized the power of social media and how far they could reach audiences in all communities, all over the globe. Their mission became helping others in their daily life through their large network of pages.
“The ability to help companies grow and promote on social media is something we are passionate about. Helping media and entertainment companies promote their product–movies and television, helping large and small brands promote everything from clothing, cars and luxury to alcohol and travel,” shared the entrepreneur couple.
Their secret to their massive success has everything to do with hard work and their mindset. Jerry and Sherri run a business with over 110 million followers. This requires them to have a business plan that is detailed, realistic, and contains all the details to make them succeed. This along with getting honest, motivated, and trustworthy team members. Finding individuals with a strong work ethic and the drive to make things happen has been a huge factor to their success.They carry the right mindset with them, focused on the path in front of them, never getting discouraged.
“We are building a brand that truly help others. We are teaching and growing companies that are not able to get the exposure they need on social media,” they share.
Their advice to others looking to become entrepreneurs is to make sure that they spend time creating a very detailed plan of action that is attainable with steps, progress, and execution that is realistic and attainable. They also emphasize the importance of having adequate funding because of the many hidden costs that you never think of when you are diving in at the beginning.
“Think outside the box and think bigger than you are right now,” they say.
The next step for Jerry and Sherri is to continue to expand and exponentially grow the company–growing and building brands on social media and extending that into the charitable arena. They want to continue developing a teaching arm to help others grow their presence on social media. With their huge following on social media, and the brand and platform they have built for themselves, Jerry and Sherri have managed to build a successful business that is transforming the lives of their clients. They have built an audience and a community that follows and believes in their work and what they stand for. Ambition Media is truly where to go when looking to take it to the next level, and that is thanks to all of the hard work and knowledge from Jerry and Sherri.
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What is UX Design and how can it help your business grow?

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By now, most people know that UX stands for user experience. But knowing what it stands for is not the same as really understanding the details that make it up and make it work. In fact, most people would have a hard time explaining what designing for a user experience means, or what a UX designer actually does.

So What The Heck Is User Experience Design?

UX Design (User Experience Design) or “User Experience Design” is a design philosophy that aims to create products that meet the specific needs of its end users, achieving the greatest satisfaction and best possible user experience with the minimum effort. Like you see in the image above, we UX Designers wear many hats (there will be another article going deeper into this) but we all have ONE common goal of not making the user think!!

When we make users feel like they know what the heck they’re doing with little explanation, they feel happy, accomplished, and valued, thus making them returning loyal customers.

A lot of big silicon valley companies have based their success on this very practice!! Companies such as Airbnb, Netflix, Amazon, Apple, Alibaba, Google and Facebook study the behavior of their users to better develop products and services. And if these big names use it, then it must be pretty legit right?

Alright so now that your all caught up!! How can UX help your digital products or your  business grow?

 

Im freaking glad you asked!!, UX is not just about the user. UX Design is a supporting function for businesses.

An excellent User Experience can generate:

  • More sales ($$$)
  • Less customer complaints
  • Higher levels of audience satisfaction
  • Increased loyalty
  • Returning customers
  • Cost reduction in development (of a digital product)

And all of this is done by getting to know your users!

When you get to know your users you can better address their wants and their needs. 

In UX Design we call these “pain points”.

Users expectations on their experience of products are on the rise. Consequently, to remain competitive, businesses need to implement UX Design into their products to ensure their customers have the seamless, pleasurable experience they have come to expect from all these major platforms like Google ,Instagram and Facebook.Your customers out there use these major services every day, hence thats why they’re so freaking successful!!

This means your product ,website and or business process WILL ALWAYS BE COMPARED TO THESE BIG NAME PRODUCTS AND SERVICES!! So your business or product’s user experience must be up to par to these seamless standards to be successful. Luckily here locally in Puerto Rico UX or as I like to call it “#UXBORICUA” has become a rising star within the local San Juan tech scene and is added success to the development processes of all these up and coming start ups, and successful ventures  from Parallel 18 and Piloto 151. 

In which industries can User Experience Design be applied to?

In any industry that has to deal with human interaction and or  technology.  UX has the ability to help in any process of any company in some way or another creating efficiency and less friction in its processes.

 

Let me know if you liked this article or what other questions or topics you want to see here related to UX Design or Design in general hit me up on my linked in or send me a DM on Instagram!!

 

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Tech + Startups

Customer Experience And Technological Innovations – What’s The Connection?

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technological innovation

Digital transformation has heralded a new era in business and has radically changed the way organizations operate and deliver value to customers. Technological advancements over the last ten years have fundamentally changed the way brands and consumers interact with each other. In fact, according to a Gartner survey, as many as 89% of companies compete against each other based on customer experience alone.

However, the more interesting part about this change is that it is not the result of the direct marketing efforts of businesses. Rather, it is the consumers that are driving this change. And, as organizations grow more and more aware of this fact, they are leaving no stone unturned in coming up with creative ways to improve customer experience using technology.

What are some of these ways, and how can business leaders leverage them to hold their own in today’s ever-evolving marketplace? As competitors increasingly litter the competitive landscape, it is first essential to understand what digital transformation is and its impact on the technology-conscious customer of today.

What Is Digital Transformation?

Put simply; digital transformation is the reconceptualization of business in the digital age. It transforms conventional roles like marketing, customer service, and sales to provide consumers with a consistent experience always.

The process of digital transformation begins and ends on one note only. That is how you engage and interact with customers. This is to such an extent that when questioned about what led to businesses to put a digital transformation strategy into effect, 50% of all organizations highlighted customer experience and satisfaction as the primary influence.

Given the fact that businesses who manage to transform technologically see a greater number of highly engaged customers, this is not surprising at all. Such customers are also reported to purchase 90% more frequently, pay 60% more per transaction, and have 300% the yearly value in comparison to the typical customer.

It does not end there. According to a recent study by MIT, organizations that enact a digital transformation strategy are 26% more successful than those who don’t.

All of this just goes to show how crucial it is to deliver on consistent customer experience. And, to do so effectively, it is first important to understand the technology conscious customer of today.

The New & Technologically Conscious Customer

It is no secret that digitalization has changed consumer habits and has transformed the way businesses and consumers interact. From handheld devices to apps, automation, AI, machine learning, and more, everyone lives technology today, and this fact has veritably shaped customer expectations.

It is this shift in customer expectations that has resulted in a new, digitally conscious customer that is always connected, app-native, and technologically aware. This modern buyer knows what it wants and usually judges a business on how good of a digital customer experience it provides its users.

This is where digital-first as a medium to help the user realize the benefits of modern technology requires you to reimagine how you should interact with them. The ways to do it are varied and usually happen when traditional business roles like sales, marketing, and customer service are transcended digitally.

In fact, this is where digital-first truly takes root as a novel experience for users. You can use it to reach out to them, build relationships with them, and educate them at the very outset. From social media to forums to review sites, there are a variety of ways that you can be enterprising in a digital-first manner to allure the modern-day buyer.

Technological Innovations and Customer Service: What’s the Connection

“A brand is defined by the customer’s experience. The experience is delivered by the employees.” – Shep Hyken

Customer service agents are the ones who define customer service. In today’s disruptive technological era, customer experience is the one factor that increasingly acts as a differentiator for brands. And as customer expectations soar, businesses need to need to be proactive in their quest to understand customer needs and come up with ways to personalize their journey for them.

This need for personalization is so great that 84% of customers feel being seen as a person, and not a number, is what’s important to winning their business. Tailored engagement based on past interactions can help you win the hearts and wallets of customers and also show that you have the customers’ best interests in mind.

This is where technological innovations like voice-enabled tech, chatbots, and AI can redefine customer service and experience and take them to new heights. It has been predicted that come 2020, 85% of customer interactions with businesses will take place through digital companions.

These digital companions like chatbots can revolutionize customer support by automating answers to routine questions. IBM has estimated that chatbots can freely respond to 80% of frequently asked customer support questions. The time saved here can be effectively utilized by service agents to provide a personalized experience to customers.

The AI-enabled chatbot can also be used to uncover a wealth of information related to the leading cause of customer dissatisfaction. This data can then be used to provide the apt product suggestion or answer to customer questions.

All of this eventually leads to one thing; enhanced and highly personalized customer experience as a direct result of machine learning.

Improved User Experience Through Technology and Automation

Today, as businesses grow more proactive in the pursuit of providing a much more improved user experience, it is the promise and increased adoption of artificial intelligence that can help them do so. In fact, a poll found out that 61 percent of marketers claimed AI to be the most crucial aspect of their overall marketing strategy.

This is to be expected, however. Increasing customer expectations will lead us to a point where providing highly intuitive UX will be the norm. The ways to do this are many. And it all begins with guidance.

Artificial intelligence can be used by businesses to provide expert guidance to their customers who might not know much about a service/product. In a report by Episerver, it was found that even when customers visited with the intent to make a purchase, 32% of them didn’t do so. Why? This is because 98% of prospects were, or continue to be discouraged by incomplete information.

This is where the adoption of AI can help prospects during the research phase by equipping them with expert guidance can work wonders. For example, consider a scenario that involves the expensive purchase of an expensive piece of jewellery having a diamond. This is where an AI-powered algorithm, much like the one ROSI has, can leverage veteran buying expertise and integrate AI processes to create a ‘digital’ diamond expert.

That is not the extent of it, though. Employing AI to improve communication in different areas like site search can massively enhance user experience too. With semantic research powered by AI, businesses can gain a deeper understanding of user intent and help them improve the level of the user experience that they provide.

This kind of ability gives businesses employing AI the edge over their competitors who don’t.

The Internet of Things

While the operational specifics of the technologies used to provide an enhanced customer experience in this digital age vary, their harmonious use is the driving factor behind it. By combining the efficient use of big data, AI, and the Internet of Things (IoT), businesses have been able to transform CX to unprecedented levels. If you have used Amazon Alexa/Echo, Apples Siri, or Google Personal Assistant, you have already experienced this.

However, the real clincher here is IoT. It is aiding organizations in improving their bottom line by providing real-time information to its customers. This 360-degree, ever-evolving view of the product processes and how customers are interacting with it helps businesses do everything from sending automated notifications and alerts to ensuring critical systems are optimally operating.

The extensive data-gathering ability of these connected devices contributes to the efficient use of big data. This data, when correctly leveraged by AI, can make your data work for you by helping you understand the reasons behind individual customer decisions and quickly adjust services to personalize customer experiences at scale.

To Conclude

In today’s digital age, where the modern buyer is more digitally conscious than ever, businesses can’t do without a digital transformation strategy to surpass customer expectations. And if you are among the ones that haven’t done so already, it is high time you did so.

Technological transformation across different layers affords organizations the opportunity to correctly anticipate the needs of modern buyers and provide them with seamless, digital-first customer experience.  According to a report by Gartner, the enterprise and automotive Internet of Things (IoT) market will grow to 5.8 billion endpoints in 2020, a 21% increase from 2019. These connected endpoints will create opportunities for businesses to take customer experience to whole new levels courtesy of technological advancements in the field of AI, IoT, and big data.

What do you think about all of this? Tell us your views in the comments section below.

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