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How To Disrupt Your Industry – Frederick Achom

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Disruption of an industry is a big deal for those who do it successfully. If you aspire to make your mark in the world of business you must not solely focus on the bottom line but on innovation. Although disrupting an industry is a noble goal to pursue, it usually comes with ridicule and dismiss from counterparts within your field until you actually succeed. 

This article is not advising you to compete with the likes of Jeff Bezos or Elon Musk, but it encourages you to develop the mindset of allowing your start-up to stand out from the crowd by doing things differently and thinking outside the box. 

At Rosemont Group Capital, one of our criteria for investing in start-ups is identifying a company’s clear USP, which drastically increases chances of success. 

Below are a few tips on how I believe any founder can disrupt their industry and achieve maximum growth:

1. Know your industry

You should not take the industry at face value. You need to do a thorough research in order to know how everything works in the business you are in. This step may require you to attend conferences, networking events, subscribing to trade magazines and to even allocate extra hours searching for relevant information on Google. 

To remain in the forefront of your industry, it’s important to make it a habit to find out if the customers are satisfied and if they are well pleased with the products and services in the market. Putting this routine into practice can give you the edge to innovate, find gaps in the market and be steps ahead of your competitors.  

2. Know who you are up against

Compete with the best. No matter how small or big your company is, it’s important to identify the companies within your field playing at the optimal level. This will push you to raise your standards and compete at the highest level. 

This is a common practice for Fortune 500 companies hence why you have the likes of Samsung and Apple competing for larger market share especially in the areas of selling smart phones. 

3. Figure out the problems and challenges

Find out the root cause of the problems and challenges in the industry and dedicate a large portion of your working hours to finding solutions. A first practical step to move in this direction is to write a list of problems you face in your business and questions you needs answers to, from marketing, branding to the logistical function of running your enterprise. 

Many successful companies got their first break as a result of solving a problem that was facing other companies in their niche.

4. Bring everyone on board

Behind every successful business is a successful team. The founder of Wal-Mart Sam Walton said it best, “Individuals don’t win; teams do.” If you want to increase your chances of building a cutting edge business you must build a team of experts especially to fill in the area of your weaknesses. 

It’s not enough to employ a team but to ensure that they are placing their full capacity on contributing to the growth of company. Incentivize your team to input ideas for achieving the vision of your business. Companies such as Facebook and Google adopt this philosophy encouraging their employees not to solely fulfill the job role but to come up with innovative ideas on how the company can improve. 

Make sure you bring everyone on board.

5. Think like a customer 

What your customers think about your firm really matters. They are the foundation of your success. You can create as many products as you possibly can but if you don’t have customers, you don’t have a business. Prioritize their needs and interact with them so that you can know if everything is going in the right direction and according to plan. They are the backbone of any business.  Moreover, It is quite difficult to know how successful you are or what is ailing your firm from the inside. 

6. Stay innovative

Use creative ideas to market your business and stand out as a brand. Many firms now market their products online especially through social media unlike in the past when they used print media mostly. Innovation should not be a one-time thing. It should be continuous so that you can continue improving your business.

The most important advice I can give you is to be alert and stay focused on your goal. If you follow those steps keenly, there is no doubt your product or service will be a game changer in your industry. Disrupt it, stay innovative and let nothing stop you.

About Freddie Achom

Frederick Achom is a British-Nigerian serial entrepreneur and tech investor. He is the co-founder and chairman of the Rosemont Group Capital Partners.

Freddie Achom is the Founder and Chairman of Rosemont Group, an international private investment group of companies focused on financial services, luxury goods and services, hospitality, renewable energy and digital technology. Residing in the UK and France, Freddie Achom is a notable entrepreneur and investor.

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Entrepreneurship

5 Key To Success in Online Marketing With Mohit Churiwal

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people sitting down near table with assorted laptop computers
Mohit Churiwal

The competition among people is growing over time. Nowadays, almost every person has access to the internet, which means getting opportunities isn’t as difficult as it used to be. But we all know that surviving in this growing competition isn’t as easy as getting opportunities. A person who has skills and who works hard can survive, and nobody knows this better than Mohit Churiwal, who is one of the youngest entrepreneurs we have.

Mohit Churiwal is a sixteen years old boy from Surat, Gujarat, who is known for his skills in content creation. When other boys of his age were worried about their results, he started working for a website called Instamax. Today he has his own News website called the Maharashtra Republic, and he also his own company called MaxternMedia. His journey to success has been a long one. Not only did he managed to survive, but today he is loved by people because of his work. He is still working hard to achieve his goals, and we all can see that he is not ready to stop.

So here are a few tips from Mohit Churiwal on success:

Know your audience: As a content creator, it is crucial to know and observe your audience’s mindset. Be as interactive as possible. You should always remember that today’s audience prefers quality over quantity, so make your content according to that. Quality content will not only engage audiences, but it will also be shared across various platforms, which will benefit you.

Keep learning: It is essential to know how social media works. You must keep learning about how social media works for your business, and you need to plan accordingly. Even your experiences will help you learn.

Use pictures, videos, and graphics: Using photos, videos, and graphics will increase the engagement of your audience. But you need to make sure that the visuals apply to your content of both the post and your audience.

Be open to constructive criticism: It is nearly impossible to get away from criticism in your career. Sometimes the truth hurts, but if you want to be successful, valuable feedback is something you want to embrace. Constructive criticism will help you to improve your working skills, and it will also help you to come up with innovative ideas.

Keep a proper track of your career: If you want to keep growing in terms of career, then keeping an adequate track is a must. Analyze your results. Try to know what is working for you and what is not. Keep putting efforts and learn from your mistakes. This is one of the best ways to grow in terms of career.

Also, make it a point that in the end, it is your dedication and your determination, which will lead you to your goals.

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Entrepreneurship

Milad Ghasemikhah Bares It All In A Recent Interview

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Iranian social media influencer, talks more about his successful career and growing up

Milad Ghasemi is known for his spontaneous, creative, and captivating performances and posts on Instagram. Like many other online entrepreneurs, Milad had to overcome several challenges in a bid to make a name for himself in the industry and become one of the most sought-after internet sensations to come out from the Middle East. The standup comedian recently spoke about his career growth and he was able to grow to become a force in the industry with more 4 million followers on Instagram.

Prior to becoming a content creator on Instagram, Milad used to join autocross when he was 19 years old. However, he gave up the sport when he turned 23 and broke into limelight in 2016 after he started doing dub smash. Consequently, he became famous especially with young Iranians and eventually took his creativity to the world, posting humorous videos on Instagram.

According to the Instagram star, his success secret is the desire to push limits with the belief that nothing is impossible. His zeal to keep trying even beyond his comfort zone is evident in his videos on Instagram and other platforms. His unique approach to making videos has also reiterated his creativity and versatility, especially in the area of gender equality advocacy.

The free spirited and spontaneous comedian is also famous for creating content that everyone can easily relate with and easily help the audience to forget about their worries. Milad highlights the feeling of impacting people’s lives positively as a motivation to keep doing more, especially in these trying times in the wake of the COVID-19 pandemic.

With a net worth of more than $10 million and increasing popularity and acceptance as not just a comedian but a feminism advocate, the 29-year-old Milad has written his name in books of life as a social media influencer.

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Cryptocurrency

An Innovative Take On Crypto-Currency and Blockchain With Jenny Q. Ta

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Crypto currency and blockchain have been some of the most hotly debated subjects in the past five years. Ever since the introduction of Bitcoin on the market by the highly elusive Satoshi Nakamoto, traders, businessmen and regular folk across the world have been getting more and more into this brand new, exciting field.

One person who recognized the potential attributes and benefits of a decentralized society and network was serial entrepreneur and Wall Street veteran Jenny Q. Ta. Now, in 2020, she has recently launched her blockchain-operated social network and crypto marketplace: Coinlinked.com.

Although it has not been on the market for more than a few weeks, Coinlinked is already making waves along the people in the crypto community and is bringing an array of innovations in this particular sector.

One thing that immediately stands out about this crypto-run global market is that it is easy to use and understand, which allows a lot more ‘normies’ (as they are affectionately referred to in the crypto universe) to get into this whole crypto currency thing.

Because the reason a lot of people tend to stick to Fiat money (aka “real money”) is that they do not understand the market and going-ons of a crypto currency such as Bitcoin.

But with her brand new Coinlinked.com, a much-upgraded version of one of Jenny Q. Ta’s previous networks, Jenny makes crypto accessible to the common Internet user.

Coinlinked allows each and every one of its users to buy any product from any website in the world and pay for those products with cryptocurrencies like Bitcoin and Ethereum, and other big names in the crypto markets (to be implanted in the future).

Coinlinked can definitely be seen as a big step forward for the crypto universe, and this blockchain-backed network is what is needed to bring crypto more into the spotlight and make it more mainstream, which obviously would have great effects on the market and encourage the rise of various coins.

“We’ve designed this platform to vastly simplify the spending of digital assets, making the buying process smoother, faster, more intuitive, and more convenient for today’s crypto-holder. By combining a simple and efficient drop-shipping solution with a robust rewards system, the evolution of Social Networthing® takes on a whole new meaning. Especially in light of this new world we’re entering due to COVID-19, we’re streamlining the entire e-commerce process for people who want to move away from the dangers of spending or holding physical currency and want to purchase essential or other goods with crypto-payments.”

In this quote, taken from a recent interview that Jenny Q. Ta gave, she highlights a very interesting aspect of Coinlinked and what it may mean for the post-COVID-19 society that we are just entering.

With the recent pandemic and heavy lockdown all over the world, we are definitely seeing a gear-shift in the way people interact with coins and transactions, and we can definitely see the potential benefits of a crypto-currency operated marketplace in view of a future outbreak of this magnitude.

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