Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Honestly, I fell into it from a very young age I had grown up with two parents with sickening work ethics and work rates. Graft to me came very naturally, and I excelled in making things happen and look effortless. I wanted a pony at a young age and my father a very successful auto businessman and ex rallying champion said if you want a pony you need to save up and buy yourself one. Otherwise, you will never understand the value of money. So at 15 outside of school I had 4 jobs and saved up enough to buy myself a horse.
One of these jobs was a combination of both promotional work on experiential marketing campaigns and TV extra work. It was through the experiential marketing that I built strong relationships with other promotional models and staff across the UK. I would then work as both event manager and staff booker at 16 helping book staff right across the UK and Ireland. It was during this time that I built strong relationships with the top London experiential marketing agency owners. This led them to offer me a short work experience in the offices in Wimbledon. On my second day, they offered me a job as Staff Agency Manager. I had recently completed a Masters degree in UWIC, so it was perfect timing for a move from Cardiff to London. I progressed my career further by adding my social psychology principles to staffing team dynamics. I got headhunted and diversified my skill set at the Account Manager level being strong with my business development and relationship management skill sets. After pitching and winning some remarkable multi-million-pound contracts, I kept getting offered opportunities across a high-end Marketing network of top agents in London.
I moved home due to my father getting ill, and after my father had recovered to full health I pushed forward, and I got on the first wave of social media marketing before anyone else had even considered it. Coming back to Cardiff and being one of the first helped me stay ahead of a lot of potential competitors. After a series of jobs from NHS business services center, marketing to working with a Channel 4 Secret Millionaire on his brands and businesses driving huge success with PR and Marketing campaigns. This didn’t go unnoticed, and a lot of leading businessmen said to name my price and to go and work with them. I decided the time was right to strike-out and set up a Digital Marketing Agency named after my then late father’s initials PMG Peacock Media Group. This took off rapidly to everyone’s surprise around me but most of all to my surprise https://www.youtube.com/watch?v=MR0ppNiWQ1g
After losing my father, I took all of my energy and put everything I had into the business and trying to build a better future.
This, in short, is how I got into my career.
I now run my own 1:1 high-end digital marketing and PR consultancy in Cardiff called Sian Gunney Consulting.
I work with the top flyers in digital marketing and bring these individuals and companies on to support myself with more massive contracts for branding, web design, app building, SEO and Digital ads and media buying. Together we form a powerhouse which helps brands take their business to the next level and beyond.
Can you share the most interesting story that happened to you since you started your company?
Probably the most exciting story is about the law of attraction in how new clients come to work with me. I was in Marbella with a good friend of mine, and I met this incredible ex-emergency heart surgeon, a fabulous, intelligent and eccentric man in a bar. We got talking, and my friend sang my praises regarding my Digital Marketing and PR success in Wales. He said well my son has invented an incredible skincare drink, it’s a nutraceutical he’s a famous actor and his wife is a supermodel they have the best PR and Marketing people working on the brand in London but I know he really needs you. I thought it wouldn’t come to anything and 3 months later I’m in London as Head of Digital Marketing for Skinade. A contract that was only meant to be 6 months turned into a core client of 16 months as Head of Digital Marketing for skin made nutraceutical. I elevated the brand’s digital profile to one with over 400% increase in online sales. With celebrity gifting bringing in names such as Kate Moss, Sienna Miller, Tom Ford, Victoria Beckham, and Reese Witherspoon. Via digital PR strategies, we have gained press in British Vogue, Vogue Paris, Spanish Vogue, Raconteur with over 300 high-end publications.
Early this year the brand has won it’s 9th and 10th beauty awards as voted by the consumers for Best Beauty Supplement and Best Health Supplement. Yet I have also saved them 19K a month on PPC advertising every month.
Within the first 9 months, we had doubled the business via new professional beauty businesses, cosmetic surgeons and GP prescribers becoming stockists. Thus strengthening the backbone of the company and growing the distribution across the UK. Also enabling a launch into the USA and the UAE.
Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I walked out of a multi-million-pound pitch with a major tech brand. We touch three things every day that this brand makes without even knowing it. I got a standing ovation on an annual 6 million pound contract with a potential 100,000,000 role out… After my standing ovation, I walked out of the incredible board room and walked into the cupboard rather than the exit door!
I was mortified, but I laughed it off … thankfully my digital marketing strategy and skills in delivery are much better than my sense of direction.
Learning to pause and allow others to lead the way… and to get to any meetings in the car, I live by using Waze as I accept that my sense of direction has never been great. Something that a lot of creative people often quietly admit to.
What do you think makes your company stand out?
Now as a consultant I make my company stand out. People buy into people, not brands. I refuse to do anything by half I take great pride in the work that I do for clients. I’m very persistent, and I won’t give up until I have achieved the results or obliterated the goals and milestones.
From Ed Sheeran and Lionel Richie visiting my client last years reference and a brand of over a decade that had not had excellent PR attention suddenly got global press and recognition.
Winning awards for Dominos Pizza UK accounts across social media for their creativity and engagement.
Winning innovation activation award for Marketing for Chrysler for my clients auto marketing campaign.
To getting influencers recognition across social media leading to large scale awards and honor lists.
Getting praise from Barry McGuigan MBE and the amazing McGuigan family team for my work for Cyclone Promotions last year.
Seeing my dearest friend Dilys Price OBE win special recognition in Pride Of Britain Awards after my nomination.
Watching my clients Weir Rallying UK last year their brand, car wrap and fleet wrap all come together and the launch of the rallying team break records for views, engagement, and press interest.
I like fixing things, I love joining the dots to connect people and help make amazing things happen. For me it’s easy I take great enjoyment from making other people wealthy and ultimately happy with their success. I only represent the clients that I really believe in, and I see such potential in people, and often this is only stifled by their own lack of confidence. So I do all I can so that they see what I see and gain an unwavering self -belief which helps them drive forward for a bigger and better life.
I get such a buzz from seeing clients businesses and lives transformed for the better.
There’s no greater joy for me or a sense of purpose.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
I struggle with this, so my toolkit as below is invaluable.
Train and stay fit it helps you to stop burnout and getting ill. Healthy body, healthy mind, and much more productive working. Being burnt out will lead to mediocre work and results.
I don’t want anything mediocre in my life.
Say NO without explaining … too much in my past, I have said yes to the wrong things. I’m a recovering people pleaser.
A digital detox day once a week or at least once a fortnight what some people call a zombie day, no phone, no screens, no social media.
Get outside forests, beaches, countryside life, and inspiration happens away from the screen, Walking, phone free. (My dogs are my savior’s at busy times)
Practice daily meditation and mindfulness.
Most of all what my amazing fiancé Ashley Charlton has taught me… mini breaks are everything!
Plan them carefully, so they don’t impede too much on workload. With risks come reward see the world and stay impeccably organized to make the most of these. You cannot serve from an empty vessel. Self-care and self-love is imperative to maintaining success particularly when you work for yourself.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Wow, where do I start?
For my father my protector my best friend my love who lit up my world and showed me the way.
For my mother who has taught me bravery and courage beyond words and challenged me to try harder to do more.
Dilys Price OBE my dearest friend and matron of honor who is soul-food and has taught me so much! To face my fears so that they will never hold me back. Compassion and Love is always the answer, and we must still help those who need it the most. She reminds me it’s never too late and I’m never too much. To Enzo Calzaghe who taught me that family is bigger than just blood and always to stand my ground and to never ever doubt myself or feel sorry for myself and to never ever give up on my dreams or my fitness. To Matthew Pritchard who has shown me that we should not listen to people that tell us to talk more quietly or to be less. We should surround ourselves with people that ask us to be more, more ourselves than ever. Our uniqueness is what gives us real power. We should never dim our light in order to make other people feel more comfortable. Every client I have ever had has taught me something. I think everything is a teacher if you pay attention. There’s always more to learn.
To my fiance Ash who taught me about financial structuring and financial management and shows me how to make the smartest choices and investments with my time and energy and won’t allow people to take advantage of my good heart and intentions.
How have you used your success to bring goodness to the world?
I helped raise awareness and funds for the Red Sock Campaign raising thousands and increasing the visibility of the Red Sock Campaign on social media :
I organized an event in honor of my late father and raised thousands for City Hospice via this event and trekking the Grand Canyon:
I jumped out of a plane to conquer my fear of heights and to keep a word to my best friend Dilys Price OBE raising funds for the INCREDIBLE Touch Trust: https://www.youtube.com/watch?v=fa40ar86jxk
And I DID IT!
Our friendship grew, and I have helped Dilys find a literary agent, and she is working on his first book, and I’m endlessly proud of her and her continued work now in Japan and going global and for older generations in care homes :
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
THIS VIDEO Will Smith talking about the Law of Attraction
I had the honor to be asked by the Director of Llamau the formidable Frances Beecher to come and speak at City Hall in Cardiff on International Women’s day and while other people quoted Eleanor Roosevelt and Maya Angelo I quoted this speech by Will Smith word for word. Which followed a talk I gave about my parents getting seriously ill while I set up my company and charities and children we had supported on their campaigns such as For Luca. I also gave everyone a gratitude rock (From the book the secret by Rhondda Byrne). I told them every morning when they woke up to hold the stone and think out loud about all the things they were grateful for and if they couldn’t think of anything … they had their hands and legs, they have their eyes they can see, their ears they can hear, their friends they can hug… the air they can breathe, another day to make a difference to someone else….
To this day I still get people messaging me about their gratitude rock and all the fantastic things that had happened since.
What are your “5 things I wish someone told me before I started my company” and why? Please share a story or example for each.
YOUR INSTINCT IS EVERYTHING that little voice inside always knows best
Your lawyer, your accountant/ bookkeeper and your bank manager should be the best friends you can find
Say NO more than you ever say yes
Look at varied and diverse income streams 7 is the magic number
The most successful people have to have the most difficult conversations
Extra bonus – Fast growth should only be built on solid ground the people you have around you are everything
Extra bonus – Remove any toxic relationships from your life both personal or professional as these are drains and have a massive impact on your future success. If something feels off it usually is, trust your instinct!
You are a person of significant influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
I would do a programme so that young people visited old peoples homes weekly and could bring pets in. I would encourage them to go into care homes, and Dilys Price OBE Laban-based prescriptive awakening programme (inspired by her Touch Trust Program) of dance and movement would go into care homes for the elderly and for those profoundly disabled worldwide.
I would encourage a system in education from a young age at pre-school that was based around a daily good deed and compassion for someone in need. Those children would share what they had done each day as part of their morning reception.
I would encourage the two things we have lost in life and can’t buy back the commodity of time and community to be set as importance for millennials and 30-40-year-old groups. So that we embrace and support each other and our neighbors outside of social media that we lose the need to compare showreels on social media and instead start meeting in supportive groups and rebuilding what community really means. I would encourage a blackout day once a fortnight from social media where these groups meet and do not post or share but just be together to improve mental health and so people can build real relationships and not judge people based on superficial things that aren’t really important. Perhaps a local project where people team up to help local families in need or rebuild schools and playgrounds on this day. Or simply have coffee and cake and talk. I know how controversial for a digital marketer to state the importance of just being together. I did the Dalai Lama trek last year, and for me, it was a mighty spiritual awakening, and this has brought me to my most recent personal project where I’m starting to write books… children’s books like no others out there… watch this space!
How can our readers follow you on social media?
Instagram : https://www.instagram.com/SianGunney/
For business :
Twitter : https://twitter.com/SGC_Digital
Email any enquiries to [email protected]
This was very inspiring. Thank you so much for joining us!
6ixCloutTV is Giving Independent Artists a Platform
The entertainment industry is incredibly competitive. Nowadays, it seems that in order to grow as an independent creator, you have to put in a lifetime of work or get impossibly lucky to make it even halfway to the top. Yet, despite the challenges of growing as an independent, companies like 6ixCloutTV are developing platforms to help give people a better chance.
Founded by Myles Kofi Fynn-Aggrey in June of 2018, 6ixCloutTV is a platform designed to support rising independent talents by providing useful services including artist development, public relations, digital marketing, and promotion. The platform has also recently started curating and releasing songs on all streaming platforms. So far, 6ixCloutTV has been a big success, quickly growing a social media presence of over 20,000 followers.
6ixCloutTV founder Myles Kofi Fynn-Aggrey, also known as his stage name BlackKingKofi, started his platform after he was met with a lack of support for his own music. Claiming that the Toronto media outlets were biased, he decided to begin building his own platform where he could promote his music and the music created by his friends. 6ixCloutTv was initially nothing more than an Instagram page that reposted music from local talent, but started quickly growing into what we now see today.
6ixCloutTV Has Been A Powerful Tool
6ixCloutTV has been a powerful tool for rising independent artists so far. Featuring all kinds of hip-hop tracks and publishing curated tracks on streaming platforms, 6ixCloutTV has pushed traffic to underground artists in the form of tens of thousands of listeners. 6ixCloutTV’s latest music release “C L O U T -19” has generated a total of 400,000 streams since April 30th, 2020.
The Company is Growing Quickly
With an impressive rate of growth and success, 6ixCloutTV has hopes of becoming a record label in the near future. Plans to create a YouTube channel for cyphers, interviews, and other music content are already in the works. In the next five years, the platform’s founder hopes that 6ixCloutTV will be a household name, and will be able to provide one of the greatest independent platforms of this generation. 6ixCloutTV will be a name to watch in the coming years for anyone involved in the music industry.
You can find 6ixCloutTV online below:
Beating The Barrier To Scale Ads For DTC eCom Brands
The DTC space is becoming more saturated every other day, and the acquisition costs keep skyrocketing. Many brands often find themselves stagnating in their growth. Hence there is an ever growing need of growing and expanding DTC brands. We had a conversation with Dee Deng on overcoming the challenges that come with scaling ads and this article will be an insightful one.
Dee Deng is the co-founder and CEO at Right Hook Digital, an e-commerce growth marketing agency managing millions in ad spend for their growth clients across Australia and the USA. Obsessed over ‘delivering wow’- Dee leads his agency team of 50 with great expertise sharing his team’s learning & insights, educating entrepreneurs on how to scale profitably and sustainably. Most recently, Right Hook has been listed on the Australian Financial Review “Fastest Growing Companies 2020” List. Besides, this champion has consistently scaled multiple 7 & 8 figure eComm brands profitably. His team runs the brand’s ads and scales them like lightning. He will soon also offer courses on how you can scale your eComm brand. But how do you break the norm to scale ads for DTC eCom brands?
1. Create A Customer-Centric Brand
A customer-centric brand is a brand that meets the needs of its target audience. This brand understands its clients’ pain points and comes up with a product that helps its clients avoid that pain point. Presently, 42% of businesses fail because there is no market need. Business start-ups fail because they are not solving any market need. So, how can brands create a customer-centric product? According to Dee Deng, they can start by focusing on the world view, the pain that their customers want to avoid, and the benefits that the audience will gain from the brand. Business leaders have to ask themselves, how does our product make our customers feel and look about themselves?
2. Put A Magnifying Glass On Your Data
Data is essential to an organization as it helps the firm understand its best-performing audience & customer segments. 51% of companies admit that data is integral for their strategy. However, Dee points out that most people think of data as the quantitative type from analytics. He notes that many marketers forget that qualitative data matters too.
Data helps businesses increase their efficiency in terms of planning and decision-making. One way to get data is to look into the comments section of your ads & posts. It would help if you also looked at your competitor’s ads, posts, and comments from their clients. You’ll find that it’s a goldmine for finding objections and perceived benefits that you can then use in your ads.
3. Leverage Your Data
Data will help you identify your best-performing segments, as well as what resonates with them. ONce you have this information, you can leverage it by deploying a mix of ad creative & influencer content. Such content will directly address your audiences’ concerns, objections & what they love most about your products.
4. Be Everywhere
Diversifying into multiple channels is a successful digital marketing strategy. This is because when you have different marketing channels such as pay-per-click search ads, email marketing, video marketing, blog posts, display ads, e.t.c, you are likely to drive better results.
If your entire paid customer acquisition relies solely on one channel, you’re inevitably leaving yourself vulnerable in the long run. Once your budget allows, diversify into multiple channels to ensure that you have a diversified portfolio of channels to reach your audiences (new and old).
5. Don’t neglect the backend
Currently, a majority of ecommerce marketers focus on customer acquisition. However, these businesses neglect that their most loyal customers are already in their existing customer list.
Backend refers to any part of the business that is not visible to your customers. The backend includes factors such as accounting and finance, inventory, human resource, and engineering. You must develop your backend. Besides, this will help you convert your customers to loyal customers. You can build your backend by leveraging email, SMS & messenger marketing. These platforms will help you re-engage your existing customers. Once you do this, you will be able to turn your customers into loyal repeat purchasers and raving ambassadors of your brand.
Word on the street is that the direct-to-customer business model has been unsustainable. Well, this may be good for an initial branch launch. However, Dee Deng will help you have a smart long-term growth strategy.
Hence, if you want to scale your ads for DTC ecommerce brands, embracing unique business principles while overcoming obstacles on your success journey ought to be your top choice. It would help if you connected to Dee Deng for more information about the scaling of brands. You can also visit his site for more information on how quickly you can be successful in the digital marketing and advertising industry.
Meet Award-Winning Book Writing Consultant Helping Hundreds of Authors Through Innovative Publishing Companies
Among book lovers, it is rare to find someone as passionate and holistic in his approach as Caleb Breakey. First, he dedicated 10 years to the craft of fiction and nonfiction. Second, he honed his marketing skills so that readers could actually find his work. And now he’s expanding career opportunities for writers through his innovative publishing companies.
In short, there are few more knowledgeable in the realm of writing than Breakey. He’s helped hundreds of authors write books, build platforms, and win book contracts. And his client list has hit all the big lists: New York Times, USA Today, Wall Street Journal, and even the #1 book on all of Amazon. So listen up.
“The key,” Breakey says, “is to not follow trends. Instead, invest in continual learning—then create what you want to see in the world.”
4 Secrets Breakey Teaches His Clients at Speak It To Book and Sermon To Book
Breakey’s companies—Speak It To Book and Sermon To Book—aim to help writers who:
Don’t know where to start to write a book
Don’t know how to find their voice
Don’t have time to give their message justice
Don’t know how the publishing industry works
Don’t know how to navigate their options.
Speak It To Book is for people who have a story to share or are the best of the best at what they do. Sermon To Book is for senior pastors, usually of multi-campus churches.
Breakey teaches all of his clients 4 secrets about writing a book, getting it published, and making a living as an author. These secrets reveal the most powerful way to share your story and ideas—period.
They are a must-know for anyone looking to write their book, fulfill their potential, and transform lives.
Secret 1: 2 Shocking Truths About Getting Agents, Editors, and Publishers to Drool Over You
Truth 1: Agents, editors, and publishers are not looking for great writers. They’re looking for personalities with engaged fan-bases that will drive sales from day one. As one former NY publisher told Breakey, “Five or ten years ago, you could give a writer without a platform a chance. But nowadays, you blow them off and move on.” So if you want agents, editors, and publishers to drool over you, do this:
1) Collect the names and emails of your ideal audience every day (using a paid ad).
2) Engage with your ideal audience about their lives via email, text, or video on a weekly basis.
3) Build your community with confidence, care, and polarity around a heroic cause.
None of these tasks is easy, Breakey says—but they’re worth it.
Truth 2: Write compelling content. Even if your fanbase wows, your publisher might turn you down if you write poorly. So know your strengths. If your writing pops from the page, fantastic. But if not, don’t let your pride get in the way of seeking help from a professional writer.
Secret 2: The Ultimate Key to Landing Clients, Winning Keynotes, and Booking Media Appearances
Don’t treat your book as an end, Breakey says. Treat it as a beginning. Your book cannot solve your readers’ problem. It’s a wonderful start, but buying your book alone won’t get your audience to the destination they desire. That requires a journey.
Think: Video course that dives deep. Weekend seminar that workshops your book’s concepts. Group coaching that gives individual attention. Show your audience that you’re not in this to somewhat solve their problem, but completely solve it. Do this and you’ll unlock opportunities you never thought possible.
Secret 3: How to Avoid the 2 Cardinal Sins That Bankrupt 98% of All Published Writers
Cardinal Sin 1: Not having a system to start a relationship between you and your ideal readers every day.
You don’t sell books unless you have engaged fans, Breakey says. To find and cultivate these engaged fans, you need what’s called an online funnel. Online funnels gather your readers’ names and emails in exchange for valuable content.
An efficient online funnel operates like this:
Paid Ad > High-Value Content > Gather Names and Emails > Lead Toward Heroic Cause
You’ll notice at the front of this graphic is the word “paid.” This brings up an important point, Breakey says. If you’re not willing to invest in influencing thousands of lives, don’t expect thousands of lives to invest in you. Paid ads and funnels are essential to your success.
Failing authors say, “I put in all this work to write it—I’m not investing another dime!” Thriving authors say, “I will do what it takes to reach the people I know I can help.”
Cardinal Sin 2: Not creating products or services that solve your audience’s next problem.
Remember, your book is the beginning, not the end. Starving writers can’t make ends meet because they’ve refused to ask, “What’s my audience’s next problem?” or “How can I speed up how fast my audience solves their problem?”
Reading alone boasts a dismal learning retention rate of 10%. How might you add a product that’s audiovisual (20% retention)? How about a video that focuses on demonstration (30% retention)? What about hosting online discussion groups (50% retention)? Or in-person workshops where your readers practice what you’ve preached (75% retention)? Or positioning your readers to teach what they’ve learned from your book (90% retention)?
The possibilities for more products and services are endless, Breakey says. Put yourself in your readers’ shoes, feel their pains—and then start solving them.
Secret 4: The #1 Author Pitfall That Could Cost You 1,000s Of Hours, Threaten Your Sanity, and Guarantee Loss
Breakey believes that if you’re the kind of person who MUST write a book, then you are an amplifier of every good thing in this world. You never stop learning or wanting to help others grow. Your words bring life and transformation. You are a natural helper, teacher, and encourager. You inspire others with your life story and ideas. Your mission isn’t about you—it’s about others. You are compassionate, driven, and ambitious.
So why would you ever try to go it alone in your publishing journey? That’s the #1 author pitfall.
You can’t be an excellent craftsman, editor, proofreader, designer, formatter, packager, copywriter, publisher, distributor, book launch expert, funnel builder, ad manager, product and services creator, automation expert, strategizer, and video producer all by yourself.
You might think, “That’s what a publisher is for.” Breakey puts an end to that thinking right now. Traditional publishers look for writers who offer more than their writing. They don’t bend over backward for writers who just write, he says.
If you want to go far in publishing and make a living as an author, you need a guide, Breakey says. You need a team.
Boost Your Influence Starting Today
Breakey doesn’t want aspiring authors to spend a decade breaking into traditional publishing. He doesn’t want them investing years into learning marketing.
He wants them to write their book, grow a fanbase, speed up profit, and boost their influence starting today (without wearing 15 different hats)!
If you doubt that you’ll ever impact people or make revenue, you’ve been listening to the wrong advice, Breakey says. If you think there’s no way you could stand out from the crowd, you’ve never met a state-of-the-art marketer.
You now have insider publishing knowledge in your arsenal. You know exactly what you must do to write, publish, and profit from your book.
Don’t delay, Breakey says. Most writers have been putting off their dreams for years. He believes writers owe it to themselves to fulfill their potential and start transforming lives!
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