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Entrepreneurship

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

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There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun intended). Just the other day, I was scanning through some of my favorite Forbes articles and came across this particular one by Neil Patel. In his presentation, Patel observes that of all startups, only 10 percent survive. The article was published three years ago just when Josh was investing his first $20 into what is now a business worth more than $40 Million.

Looking back at Elizetxe’s journey, all I can say is that it takes more than just determination to build a business up from its infant days to sustaining it when it grows into a giant. In their article, The Top 20 Reasons Startups Fail, CB Insights found the top three reasons to be; not the right team (23%), ran out of cash (29%), and no market need (42%). While these reasons are valid, you’ve got to ask yourself some questions. What if you don’t have a team? What if you only have $20 to begin with or nothing at all? What if the market you are venturing into is totally concentrated by oligopolistic giants? 

These are just some of the questions Elizetxe asked himself when he was laying down the initial plans for what is now Snow Teeth Whitening. At the time, there was as much free and paid advice on how to grow a business as there is now. What Elizetxe didn’t know, which is what I am telling you now, is that very few people will let you in on what exactly they had to do to get to where they are. The difference between Elizetxe and them, however, is that Elizetxe will tell you exactly what he has done and how he built Snow from just $20 to $40 Million. 

Take Advantage of the Fourth Industrial Revolution

When Professor Klaus Schwab first coined the term Fourth Industrial Revolution, this is what he said of the opportunity presented to entrepreneurs by Industry 4.0 “The changes are so profound that, from the perspective of human history, there has never been a time of greater promise or potential peril. My concern, however, is that decision-makers are too often caught in traditional, linear (and non-disruptive) thinking or too absorbed by immediate concerns to think strategically about the forces of disruption and innovation shaping our future.” 

I couldn’t agree more with Mr. Schwab. That is why at Snow, Elizetxe knew that leveraging on the opportunity created by the technology of the connected devices would give Snow the leap needed not only to stay in business but also to compete with giants like Colgate. By launching their new teeth whitening system that has Bluetooth technology, a wireless mouthpiece, auto-shade detection, red light gum therapy, and much more, they were able to create a product that is in line with the technology that people want to be part of. 

Writing about lining up businesses with the Fourth Industrial Revolution on Forbes, Sean Hinton says, “One of the most immediate and impactful outcomes of technological evolution is the vast advancement in automation. Every day, more manual processes become automated, and as technology continues to accelerate, so will automation.” 

In whatever business you are in, there sure is an opportunity to slip in some form of automation. The best way to beat monopolistic and oligopolistic giants is not by grinding hard to outdo the competition. The trick, however, is in doing what they do differently and in a much better way. 

Disrupt the Common Market

No matter how much you consider your niche overcrowded, there has got to be somewhere for you in there. That is exactly what they did with Snow. Instead of concentrating on the general assumption that your industry is overcrowded, you must decide to create your own blue ocean within a vast and almost unsurvivable red ocean.

First, have a unique twist to your product or service. Second, employ a different and effective marketing strategy. To give you a practical example, Snow introduced a teeth whitening system with Bluetooth technology, a wireless mouthpiece, auto-shade detection, red light gum therapy, and much more. Snow then embarked on a journey to first serve celebrities with their ingenious product lineup. They knew that most people, including you, will listen to what important people say and take action. By getting a few popular people satisfied with our product, all we had to do is sit back and have them endorse Snow. 

Know the Right People and Get the Right People to Know You

If you didn’t know that who you know is as important as what you know, now you know. The fact that Elizetxe is an entrepreneur doesn’t mean that he had to come all the way by himself. From the very start, Elizetxe had mentors, peers, contacts, confidants, family, and friends. Borrowing from the fact that Elizetxe started out with just $20 clearly communicates that these people were not there to fund my initiative. Instead, they offered insights when Josh had to make tough decisions and support when everything seemed not to work out. However, before you can know the right people, you have to meet them, which brings us to the next point. Knowing the right people begins with meeting them the right way. Do not expect to meet the most instrumental business advisor on a late-night chat in your favorite social media platform. Take Elizetxe for instance. He has had to get on a plane just to have a 30-minute meeting with the right person to give his product an endorsement. That kind of sacrifice is actually backed by science. Here is proof that it works. In a study conducted by Great Business Schools, 95 percent of the people said that face-to-face meetings are essential for long term business relationships. Another important observation from the study was a general conclusion was that “people who got most results from their networking efforts participate more in ‘face-to-face’ casual contact networks.”  

Building a business from scratch is indeed an uphill task. However, the success that comes in the end is worth every bit of the struggle involved. Even if you do not have enough money to pull through, you can employ the insights I have shared in this article to reach unimaginable heights. Remember, to live the reality of your dreams, you have to wake up first.

 

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

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Entrepreneurship

How To Build A Thriving Brand in 2020 With Entrepreneur Marco Calamassi

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Marco Calamassi  is an Italian entrepreneur and founder of BrandsBuilder. BrandsBuilder helps influencers, web personalities, celebrities and media companies develop their own brand, product or service that speaks to their audience. It takes them from Brand Sponsorship to Building and Scaling their own brand.

What is your background ?

My background is in Business Management. But I’ve been involved with online commerce since I was 10, Ebay.com was just becoming a thing and while my friends were outside playing soccer, I was searching suppliers in China and order a full ship container of goods.

What was your first business venture ?

First “online” business I managed to setup was buying and selling sneakers. It was the early history of Ebay and online sales were starting to skyrocket, at the end of the past century. Economies were booming and consumerism was at its peak. I was 10 and making between 5 and 8k a month.

What was your first success story ?

A surprisingly successful business deal was the purchase of a full container of Jumping Stilts when I was like 12. When I saw the truck with the ship container arriving at my house, from China, made me “wow”. I was able to flip those Stilts for a 6x markup.

Remember to follow him on Instagram

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Entrepreneurship

From College Football Star to Fitness Apparel Owner; Journey of Justin Allen

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Justin Allen

For most athletes the next step after college is to head straight into the major leagues. Whether that is the NFL, the NBA, the MLB or even the NHL the journey to get to the next level is almost 90% of all collegiate player’s plans. They put their bodies on the line for those college years without the ability to earn a penny from their talents on the field. Getting to the next level is the common goal that makes all the hard work and sacrifices throughout college worth it.

Meet Justin Allen. He is a serial entrepreneur, but before all of that he was a nationally ranked linebacker at Cheyney University of Pennsylvania. He attended that college as a business management major which propelled him not to the NFL, but to be the owner of several companies. His biggest company to date is a fitness apparel clothing called “DA Method Apparel”.

Planting the seeds

Since an early age Justin Allen knew he was going to be an entrepreneur. Although he had dreams of playing in the NFL, his vision of ownership eclipsed those thoughts. He went to share with me that entrepreneurship has always been apart of who he was. He came from a very driven, disciplined and hardworking background. His parents were hard workers so it was something that was always around him. Although as child, his job was always to focus on his education, his personal love for sports, work ethics of determination, dedication and follow through seemed to reveal itself in everything that he did. Whether it was in the classroom, church, the football field or just as a leader amongst his peers. When a strong foundation is built on those principles it becomes second nature to put your all into everything you touch.

Determinate Action

Understanding Justin’s passion for sports, entering into the fitness apparel industry was not to far from his love. Knowing he would be competing with some heavyweights in the fitness apparel industry such as Nike, Champion, Under Armor, Gym Shark and many more. I wanted to understand what inspired his company “DA Method Apparel”.

“The goal of DA Method is to be a lifestyle brand. The apparel is piece of a larger entity where the overall focus is to inspire and empower the whole individual to be the best that they can be, period. Being the best is more than physical, it’s mental, emotional and environmental” Justin says.

He believes in and stands by the principles of his brand Determinate Action – You as the determinate must put the method into action.

Turning Point

As a fellow entrepreneur there is always a turning point that puts us in a certain direction. Justin attributes his turning point to a time when he was working for another company and they asked him to either sell them his business or quit. It was then that he had to make a decision to make the safe and comfortable choice or go all in and bet on himself. Clearly he chose the latter.

PG Valor Basketball

To date his company is growing into one of the fastest fitness apparel companies nationwide. DA Method Apparel is the lead sponsor for the American Basketball Association PG Valor basketball team. They are also sponsors for many athletes in mixed martial arts, professional wrestling and boxing.

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Entertainment

Why Kaho Shibuya Was Born To Be An Entrepreneur

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Time is finite. Whether you accept this or not, one day your life on this planet will come to an end. While that is out of your control, what you make of this life is very much in your hands. For Kaho Shibuya, realizing this at a young age has changed the game for her and she wastes no time chasing her dreams and making a name for herself. 

A cosplayer and writer from Tokyo, Kaho has an incredibly diverse resume of work experience and has always been active in pursuing what she is passionate about. After watching American wrestling shows as a high schooler, she did not just develop a passion for the industry, she went all in on immersing herself in American culture. In fact, she became completely fluent in English in college and majored in international communication. Post graduation, she spent time as a newspaper publisher and reporter, worked as a school teacher that focused on the English language, and even spent time in the adult film industry where she garnered a large audience that would help her YouTube and entertainment ventures take off rapidly. 

At the moment, Kaho is fully invested in the entertainment industry, spending time as a DJ and appearing at anime conventions and meet and greets. In the coming months, she will be a voice actress on a brand new anime series that will be premiering. Her dedication to learning the English language has paid off in a major way as well, as she has been able to travel to the United States for anime conventions in Los Angeles and will be in Houston in July this year for another one.

While she started out as an office worker, her transition into entrepreneurship was a no brainer. She has always gravitated towards freelance work, and has always wanted to try new things that she would not be able to do at a desk job. While her experiences as a journalist were invaluable, she is able to work towards her passion every single day as an entrepreneur in the entertainment industry. 

In Japan, agencies are extremely tough to work with, and take around half of its clients earnings before paying them. While Kaho used to suffer from a partnership with an agency, she has since grown her social media presence on Twitter and Instagram so much to the point where she has achieved independence and is able to take on clients that she is eager to work with rather than having to hit a certain number for her agency. 

While she is still young, Kaho Shibuya is a force in the anime and entertainment industry and will only look to grow her personal brand both in Japan and internationally, and it will not be long before she is a household name in her homeland and countries worldwide.

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