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Leaning Into Everything That Is Allowing Me To Thrive With Andy Audate

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Whats your backstory ?

I was raised in an impoverished area in the East Coast, in the smallest state, in one of the smallest cities in that small state, I was raised in Rhode Island. Rhode Island is the smallest state in the country.

I knew that I wanted to be successful at a young age when My dad came to me before he went to New York and he said to me: Andy, question for you: I’m going to New York to buy clothes, what do you want me to get for you? 

I said: Dad, what I really want you to get for me are the new Nike Air Forces with the velcro strap. He looked at me and he said: You got it, I’ll get them for you. He went to New York for three days, and I was excited over the course of those three days. I was thinking about how my friends were going to look at me, how I was going to be the guy at school that was going to have the fresh sneakers over everyone else. 

Three days past, my dad came back with a bunch of bags. I went through all the bags looking for the new Nike Air Forces and for some reason I couldn’t find them. I went to my dad and I said: Dad where are the Nike Air Forces?, he said he didn’t get them, he didn’t have enough money. I was frustrated and I felt that I was down on my luck. I them decided, you know what? I’́m not going to just sit down and be down on my luck. I’m going to go and work for it.

I decided to start businesses, I decided that I’m going to go rake leaves. I decided that I’m going to start a yard sale. I decided that I’m going to go and get what it is that I want. The first thing I did was go across the street, the leaves happened to be falling that day, and went across the street and I said to my neighbor John: Hey John, question for you: do you want me to rake your lawn? I’ll clean everything up and put all the leaves in the corner. John looked at me and said: No, Andy, I have a leaf blower. I’m ok, thank you. 

Without hesitation, I went to the next door and knocked on the door, when the owner opened the door, I said excuse me Mr. Martin, would you like me to rake the leaves for you, and put everything in the corner? He said to me: No Andy, thank you. I’ll do it myself. With frustration I said, you know what, I’m not going to quit, I’m going to go to the next door. I went to the next door, I knocked on the door and said: Question for you, would you like me to rake your leaves and put everything in the corner? And I’ll do it for ten dollars.

The person said yes. As excited as I was, I got my first ten dollars. I went around the neighborhood, knocking, and knocking, and knocking on doors, and out of dozens of doors, sixteen said yes, and paid me ten dollars each. Therefor, I made one hundred and sixty dollars. So excited that I made one hundred and sixty dollars I went home to iron the money. I put the money on the bed, laid each bill down, grabbed the iron, plugged in, and pressed out the money so it all can be flat. But the first thing I did not do was buy the sneakers. The reason why:  was because I made the money on my own.

However, in my mind, I then learned that in order for me to get what I want I must work for it. 

This happened at a young age. Fast forward to when I was eighteen, in highschool, a senior. I wanted to generate additional income more than the hourly income I made working at Wendy’s. I was working at a Wendy’s fast food restaurant and recognized that this was not for me because my income was cap at seven dollars and forty cents per hour, and I knew I wanted to create more income. So, I have to learn to do what income producers do, which is sell and make money by the transaction. 

I went and I learned how to sell. I applied for a job at MetroPCS which is a cell phone communication company and got the job. Within six months of being at MetroPCS out of fifty employees I rose to be number one.  And with that being said, being so young, the owner of the company came to me and asked me if I wanted to become a manager so I can share how I became number one with other people. The owner gave me a chance to lead. I took that opportunity and I started working at the slowest store in the company. I increased sales in that slow store and the owner of the company transferred me to the now new slowest store.

And with the new slower store I was far from the owner with four employees that were all older than me. I was this eighteen young boy who was leading people age twenty five, thirty five, thirty six, and thirty eight. My job was to take that slow store and bring it up the rankings. I took this opportunity of a lifetime in the lifetime of that opportunity. Through diligent training and my general talents of sales and marketing, I took that store from being the bottom twentieth store to being number two in the entire company. 

At nineteen years old, someone who believed in me, six months later from bringing the store up to number two, suggested that I open up my own cell phone business. I took that idea and said to him: Hey man I don’t think I should be my own boss because I’m black, I’m overweight, I’m nineteen years old and I am a college drop out, there is no way I can be successful. And he looked at me and said: I believe in you to do this and I will even quit my job to do it with you. I looked into this man’s eyes, with his belief in me I said: you know what? Let’s do it. I put my three weeks notice in, at my manager position in MetroPCS and within twenty one days I opened my first business. Working every single day for an entire month we generated just about six thousand dollars in sales, which was just enough to pay the rent and just enough to give me twelve dollars and fifty cents to buy a sub from Subway. However, I did not quit and I persisted. 

Within six months from opening, I generated $106,000 and I was in awe when I saw the money at the end of the six month time frame. I set myself up to have a goal to 10x that target. I wanted to go from $106,000 to $1,000,000. Within 18 months we did just that. A million dollars by growing the business to four locations and bringing in fourteen employees.

I was 21 years old, operating a business with fourteen employees who were, some younger than me, and some older than me. I took that money that I made and I said I wanted to try something different, I move to the West Coast. I came to California with a Dream: to do something big, to change the world. One day I was running on Figueroa Street, in downtown Los Angeles. 

Figueroa Street is the busiest street downtown Los Angeles, and I said: You know what? For some reason, after listening to Les Brown I said I wanted to be a motivational speaker, just like Les Brown. I went home typed in “how to become a motivational speaker”, next thing you know, I see Facebook ads popping up on my computer, saying become a motivational speaker. I click a link, put in my information.

Within a day I received a phone call from the sales person inviting me to become a speaker, the investment was $5000, I have never spent anything over $5000, besides my business and a car. However with the belief in myself I said: you know what? I’m going to invest in myself. I invested and flew to Miami. 

I saw Les Brown, and after seven tries, I persisted to become part of the tour that Les Brown was hosting. I had to try seven times until they said yes and on the seventh time, when they said yes, I was shipped to Orlando to start the tour. After a year of learning the business of speaking and travelling around the country speaking I then decided to teach other people to become speakers. And now I train presenters around the country in how to grow their businesses by presenting in front of large audiences.

In addition to that I train small business owners how to grow their business’ footprint in a marketplace that is saturated with information that is against their business.

If someone wanted to emulate your career, what would you suggest are the most important things to do?

If someone were to emulate my career the most important thing they must do is get mentorship. 

The reason that I’m able to experience accelerated progression which is essentially growing at a rapid pace in comparison to the average is because I’m able to overcome road bumps and challenges quicker than everybody else. I made a comment today when I recorded a podcast interview where I said: If you want to travel one hundred miles outside of your city you have two choices. Choice number one: Grab your finger, lick it, put it in the air and see the direction of the wind and hope for the best as you travel, or choice number two: Use Google Maps. 

Google Maps will tell you exactly how long will it take you to get to your destination, it will tell you about any road challenges that are going to come up, it will tell you about blockages and traffic, it will tell you every step by step direction. If you just put your finger in the air and hope for the best, you are probably going to get lost, not go in the right direction and it will take you a long time. Don’t get me wrong, you may stop a couple of times and ask people for directions and eventually get to your destination. However, if I go with google maps and you go with your finger in the air, I’ll get to the destination before you and that is how I think about life

I want to get to the destination before everyone, as soon as possible, so I can experience that level of success and continue to progress. If you want to emulate my career you must get yourself a mentor, somebody who has already done the path, somebody who can show you the road bumps that are ahead, show you the challenges that are ahead, and show you how to overcome those challenges by their story and by their career. Get yourself a mentor as soon as possible, if you want me to have me monitoring you simple visit www.ProgessionMonthly.com and join my monthly mentoring program.

What are the most exciting projects you are working on now?

I am excited to announce and share some of the projects that I’m working on. I am currently producing a 13 City Tour of The Progression Conference where I’ll be travelling to 13 cities as well as doing a 12 High School Tour where I’m going to high schools and give back to the high school’s juniors and seniors.

In addition to that I’m working on starting a new product suite which is a line of products that’s going to support small businesses owners who are generating $100k+ and want to scale to $1,000,000. These systems are going to allow people to truly revolutionize their lives so they can really experience freedom.

My philosophy is that you must increase your finances first so that way you can take care of your family and spend more time with your family. And with all that combined, this is what freedom is: when you make enough money that you can spend time with the loved ones that you have, because I recognize that life is very short and if you want to live the best life that is when you have the freedom to do what it is that you want, when you want to do it, with whom you want to do it.

Also I’m opening up different brick and mortar businesses in the State of California. So, I do have a lot on my plate, and instead of procrastinating and experiencing fear I’m leaning into everything that is allowing me to thrive.

Andy Audate

Nathan Ray Ortega is the founder of influencer podcasts. Nathan helps those share their great story, by helping entrepreneurs, authors, influencers, millionaires and many more get on podcasts and tv shows around the world, his passion is to help share the stories of the few to impact the lives of the many. Nathan had to overcome many obstacles during his journey, from having 16 different jobs at age 20 to being homeless and sleeping in a car with his pregnant girlfriend, and even changing in public bathrooms for 2 months, but during that time Nathan stayed motivated and listened to many powerful stories that changed his life for the better. Nathan thanks the power of podcasting for motivating him to push further with every episode of entrepreneurship. ''Life is never a straight road, we have to face unknown obstacles, many emotional experiences, and life-changing habits, to get to where we need to be.'' - Nathan Ray Ortega

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Isabella Zulli Shares Her Top Tips To Create Compelling Retail Signage

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Isabella Zulli Shares Her Top Tips To Create Compelling Retail Signage

Isabella Zulli’s top tips to create effective shop signage are:

 

  1. Be Direct And To The Point

It used to be difficult to figure out what to Tweet when we were only allowed 140 characters or less or having to edit a video for YouTube so it wasn’t longer than two minutes. Since those days, attention spans have gotten even shorter, and Vine is a prime example of that. The bottom line is people are in a hurry and you need to respect this.

 

  1. Fonts Need To Be Easy To Read

There’s a key difference between jotting on a chalkboard with crayons, getting away with and driving sales. It is crucial to have clear font characters, which means not use multiple colours or curly-cues. Customers’ attention should immediately be drawn to your message, followed by your product. If people can’t immediately read your sign, then they’ll just go to another retailer.

 

  1. State The Reasons For Customers Buying Your Service/Product

Is your customer going to buy your service or product to look good on a date? Maybe they’re going to buy it to manage their hair. Whatever the reason is, you want to state the reasons they should buy your product.

 

  1. Use These Words

The words you want to use are words such as yours and you because this creates a visual for your prospective customers. Signs become more powerful when you use those two words. For example, the phrase “you will make heads turn wherever you go”, creates a visual for customers. They can picture themselves turning heads if they buy your product or service.

 

  1. Less Is More

More and more people are only using initials or an emoji or two to communicate in texts. The point is we are getting used to very short messages. This is why you should edit your copy until you have a few words. Remember, less is more.

 

  1. Test Out Your Sign

It’s nice to have a brand new sign that you love, until you realise you can’t really see it through your windows or the font isn’t as big as you initially thought it was. If you’re on a busy street, then drive by your place to see what the sign is like, or have someone you know do this. If you or your friend can’t tell what your sign is, then it’s time to edit it.

 

  1. Have Fun During The Process

Boring signs are boring, period. You want to grab the attention of the casual browser, which means boring signs are not going to cut it. Feel free to include jokes, puns and things of that nature. Such content shows your business is fun.

 

Sure, some people won’t think you’re funny. However, this is fine because most of your customers and audience will love it. They may even snap a pic of your sign, share it to social media and then it’ll go viral. This means more potential exposure.

Read More: Tips For Building An Unstoppable Brand

 

Isabella Zulli Said: Here’s What To Avoid

Don’t be generic. Too many retailers have used generic stuff for their signs. The bottom line is you want to be as creative as possible and do your best to standout of the crowd.

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This marketplace for college sports equipment is attracting athletes, consumers, and sports clubs

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It’s always a good time to get your Marie Condo on and de-clutter. Letting go of things that no longer spark joy is already a challenge enough but selling your unwanted goodies shouldn’t be. There is a wide variety of marketplaces and platforms to connect sellers and buyers for just about anything you can imagine. 

Facebook Marketplace, eBay, letgo, even Craigslist are all great options to sell or buy goods but since they are so huge–it creates an opportunity for niche marketplaces to better serve specific communities. Naturally, entrepreneurs like Ahmad Elhawli identified opportunities like the fact that currently, there is no dedicated platform for colleges and college students to buy and sell college merchandise and sports equipment.

The recent news of the NCAA announcement to move forward with a proposal allowing college athletes to profit from the use of their name, image, likeness (NIL) makes it a great time to be in this college sports space.  

A marketplace platform for colleges

Sportsfinda is poised to be the go-to social marketplace enabling students to monetize on their personal brands and colleges to sell their equipment and merchandise on one platform. Being that college merchandise, like branded apparel and accessories–and sports equipment, like baseball bats, gloves, and helmets are integral elements of a student’s college journey–a dedicated platform was really needed.  

With a robust web platform and an app for iOS and Android–Sportsfinda is very simple to use. Sellers can simply list their products and buyers can like, comment, make an offer, and purchase sought after sports equipment or college merchandise.

Sportsfinda provides a valuable service to the colleges themselves as well since they are major buyers of sports equipment regularly as they continuously upgrade their inventory. All that old equipment has to go somewhere so once per year, colleges work with Sportsfinda to list and sell their retired sports equipment. In addition, the college stores that sell branded apparel and accessories can list those products on Sportsfinda to reach a wider audience interested in college gear. This allows students to align their products with their colleges and make them easily searchable. 

Humble beginnings

Sportsfinda–the brainchild of digital marketer Ahmad Elhawli–originated in the way many great businesses get created–through necessity. Elhawli experienced the problem firsthand in his pursuit of a sports item. 

“It all began one day as I was searching for a pair of LSU football gloves, I was moving from platform to platform and it was very hard to keep track of what I did find and what I had not,” recounts Elhawli, of his journey to his aha moment.

After some research and good old brainstorming, the dots connected for Elhawli and Sportsfinda was launched. 

The man behind the curtain

The founder of Sportsfinda, Australian-based entrepreneur and digital marketer Ahmad Elhawli, is no stranger to startups. Elhawli owns and operates a digital marketing agency while hosting a business-focused podcast called Business Wilderness where he has hosted guests from Forbes, Microsoft, Coca Cola, Hubspot, and many more. But his entrepreneurial spirit dates back to his early adulthood with a failed business at the age of 19. He then went on to earn a Master’s degree in digital marketing and committed to the continuous learning required to stay sharp in this field.

After a decade of hard work, Elhawli was recognized as an expert in digital marketing for his work directly supported the generation of hundreds of millions of dollars. Elhawli has taken everything he has learned over his career as a digital marketer is applying it along with his passion for sports to build Sportsfinda from the ground up. 

For college students with some retired gear, it’s a great time to get those products listed on Sportsfinda and get paid. College students aren’t the only people using Sportsfinda, but so is the average person at home. With more online shopping happening than ever, everyone is checking out the new marketplace to look for hidden treasures.

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Want To Reach Your First $10,000 Month? Avoid These Three Biggest Mistakes That Keep You Stuck In Your Business

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Struggling entrepreneurs often wonder why their businesses are not thriving, despite working long hours and consistently marketing their offers. What they probably don’t realize is that they are making three common mistakes that can be easily prevented.

For young entrepreneur Ellen Yin, it is easy to spot why some entrepreneurs are failing to achieve their first $10,000 month. Yin explained that they are likely committing three big mistakes that keep them stuck in their business. “Based on my own experience scaling my service-based business to multi-six figures and helping other entrepreneurs make their first $10K month, trying every strategy being taught by industry gurus will keep you overwhelmed and chasing shiny objects. We’ve been sold this lie that we have to post every single day on every platform like a content machine, or that building a large following should be your number one priority. They always advise entrepreneurs to increase their online presence on social media platforms. What I have learned is the simpler you can keep your marketing system, the better.”

Mistake#1: You Need A Large Audience To Make Your First $10,000 

Yin said that most entrepreneurs think that they need to build a large following so they can attract new clients. “This is not the case for most service-based businesses who are working with clients one-on-one. You do not necessarily need to have a huge following or audience on social media to make your first $10,000,” she added. Also, she emphasized that popularity does not equal to profitability, saying that, “I only had 3,000 followers when I made my first $10K month.”

Many entrepreneurs will ask what they should do instead. Yin responded that it is easier to borrow influence than to create it. “You do not need to wait to build a large audience in order to connect with your ideal clients. What you need to do is find them in the communities where they already exist,” she said. It is an efficient strategy executed using targeted hashtags, search filters, and platforms built by influencers in your space. She added that entrepreneurs must look for individuals who are already talking about the need that their business or service can fill. “In my experience, it is easier to sell to someone who is already problem aware and is just looking for the right solution than trying to convince an individual that they have the problem that your service can solve,” Yin said. Instead of paying so much attention to vanity metrics like their number of followers, she urged entrepreneurs to focus on profit-driving activity.

Mistake#2: Trying To Achieve An Income Goal Without A Game Plan 

Yin observed that some entrepreneurs try to reach their income goals without having a strategic plan.  “They forget that a dream without a plan is just a wish. You need to reverse engineer how to get to your income goal and develop a marketing plan based on data, not on guesswork,” she added.

“If you are standing on one side of the river and you want to get to the other side, you need to build a bridge so you can cross the river and get to that side,” Yin explained. 

Yin shared, “I guide entrepreneurs in answering a set of questions to reverse engineer their first $10,000 month.” Yin asked entrepreneurs how many hours they spent in a week delivering their client work and the number of hours they need to complete it. “It allows you to determine the maximum client load that you can handle in a week. By answering these questions, you can better establish how to price your services to reach the first $10,000 month,” she explained.

Yin also asked entrepreneurs to track their average conversion rate, which in turn determines the total number of leads they need to secure each month in order to close their desired number of clients to make their income goal. This gives entrepreneurs clear marketing targets for outbound engagement. “By answering a few simple questions, you can create a customized game plan tailored to your business,” she said. 

Mistake #3: You Need To Post Every Day And Be On Every Platform

Some entrepreneurs spend all their marketing efforts on creating content. They believe that they need to post every single day and be present on every social media platform to make money. Yin busts this myth by clarifying that it’s not the quantity of content but instead the right type of content that results in sales.

Yin explained that posting every day on every platform is time-consuming and not sustainable.  “I know this is an unpopular opinion, but you do not have to put out consistent content to attract consistent clients. What you can do is leverage evergreen content rooted in sales psychology. This content is strategically designed to help your audience overcome their objections before they even speak with you. The right content will educate and attract new potential clients to you daily, even when you don’t post,” she said.

Connect with Ellen

Yin is the founder of Cubicle to CEO, online membership and podcast of the same name for service-based entrepreneurs. “I teach struggling service-based entrepreneurs a step-by-step system to attract consistent clients and make their first $10,000 month,” she explained. Through her social media marketing agency, she has helped boost the growth of many businesses, from local startups to multi-million-dollar and Fortune 500 brands.

To learn more about Ellen Yin, please kindly visit her website at www.ellenyin.com.

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