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How Maeva Cifuentes Helps Brands Build Trust and Authority With User-Focused Content

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Trust is the #1 asset a business has today, built through telling the story of their brand through content. But highlighting the unique features of a product or announcing news about the company doesn’t build a loyal tribe. Stories and providing helpful content do. Even SEO writing, known to be one of the highest-converting marketing channels, often fails to keep up with Google’s new algorithms, which increasingly strict about providing value to searchers. Entrepreneur Maeva Cifuentes, seasoned content marketer and founder of Flying Cat Marketing, thinks that all content should be focused on helping the user, regardless of the distribution channel.

Cifuentes was frustrated with ineffective marketing campaigns: companies talk about themselves and their products and fail to put themselves in their users’ shoes. “Your customers don’t care about your product or story. They care about their story. Making the users the hero of the story is the only way to move forward with content,” Cifuentes said. 

Founding Of Flying Cat Marketing

Cifuentes’s journey in content marketing began a decade ago as a marketing translator. She translated marketing content from Spanish and French to English. Moving into copywriting was a natural next step, having always been passionate about psychology and communication. She developed her skill in writing sales copy and learned the art of persuading a target audience. She eventually started managing blogs for her clients as well as growing her own personal blog. 

“So many brands are just guessing what the users want. This strategy doesn’t work. I’m frustrated with content for content’s sake. We’ve all had it up to here. It doesn’t get good results. It doesn’t help anybody. A realization hit me that it boils down to the strategy: SEO focused on helping the user. So, I got into crafting SEO-driven content marketing strategies,” Cifuentes mentioned. She admitted that she loved strategizing, so she focused on this aspect and built a business around it. That’s when Flying Cat Marketing was born.

What Do They Offer?

Flying Cat Marketing is a B2B content marketing agency based in Barcelona, Spain, which works with clients based in the United States. She added that her agency is entirely new and has been in operation for less than a year.

The B2B content marketing agency focuses mainly on helping SaaS companies grow their businesses. “I love working with companies that are innovative and passionate about changing the world. I help them build a loyal community with content,” Cifuentes said. She added that nourishing startups holds a special place in her heart.

Cifuentes explained that her agency’s primary goal is to make businesses stand out as a leader in the industry. They create user-focused and SEO driven content strategies to help companies grow. The strategies are designed to help brands gain credibility, trust, and ultimately sales. They create authentic content that is useful for the audiences of her clients.

Flying Cat Marketing is one of the staunch advocates of an audience-centric approach in content marketing. This particular approach makes the agency unique among its competition. “I don’t think that content is useful unless it resonates with your customers. It seems obvious but then you see so much bad content out there. We don’t work on a marketer’s hunch. We dive deep into customer research and get to know what their real pain points are,” Cifuentes explained.

Cifuentes said that at the center of their content creation are the users. A major part of her strategy is understanding what the users need and then placing her clients in a position to help them. They interview the customers, scrape forums and online platforms, and don’t even start keyword research until they’re sure the topics will help users. “People want to learn, and often they’re learning from brands. We find out what they want to learn about in the company’s vertical and start from there. It helps us in craft content that responds to their needs. So, our content is based on real conversations with customers. As a result, we can deliver the real answers to their questions,” she further added.

The Flying Cat Marketing team gathers as much information they can get about what the audience is talking about and a major pillar of the strategy is developing the customer avatar thoroughly.

They also do SEO research, which does take into account competitor keywords and pay-per-click keywords, but pays closer attention to keywords that the customers are looking for. Other than SEO, they also use various channels that can help distribute content. “You find out what they need, you help them solve a problem, and then they get to know you. They keep coming back for more. It’s not tricking or persuading them, you’re genuinely helping them with content” she added.

Cifuentes shared that Flying Cat Marketing’s approach helps her clients get targeted traffic that actually aligns with business goals. Also, the client’s email list grew. Most importantly, it generates customers, which means more revenue for her client. 

In A Nutshell

Cifuentes’ passion for making strategies paved the way for her to establish her business. Years ago, she saw that there was a need to create content that focused on the users—someone to help brands identify customer needs and solve them through content. The user-focused approach has been a contributor to the success of her clients, and it is also the same approach that will push her business to newer heights. She is only a year in, but before we know it, her agency will undoubtedly be one of the leaders in the industry.

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

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Want To Reach Your First $10,000 Month? Avoid These Three Biggest Mistakes That Keep You Stuck In Your Business

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Struggling entrepreneurs often wonder why their businesses are not thriving, despite working long hours and consistently marketing their offers. What they probably don’t realize is that they are making three common mistakes that can be easily prevented.

For young entrepreneur Ellen Yin, it is easy to spot why some entrepreneurs are failing to achieve their first $10,000 month. Yin explained that they are likely committing three big mistakes that keep them stuck in their business. “Based on my own experience scaling my service-based business to multi-six figures and helping other entrepreneurs make their first $10K month, trying every strategy being taught by industry gurus will keep you overwhelmed and chasing shiny objects. We’ve been sold this lie that we have to post every single day on every platform like a content machine, or that building a large following should be your number one priority. They always advise entrepreneurs to increase their online presence on social media platforms. What I have learned is the simpler you can keep your marketing system, the better.”

Mistake#1: You Need A Large Audience To Make Your First $10,000 

Yin said that most entrepreneurs think that they need to build a large following so they can attract new clients. “This is not the case for most service-based businesses who are working with clients one-on-one. You do not necessarily need to have a huge following or audience on social media to make your first $10,000,” she added. Also, she emphasized that popularity does not equal to profitability, saying that, “I only had 3,000 followers when I made my first $10K month.”

Many entrepreneurs will ask what they should do instead. Yin responded that it is easier to borrow influence than to create it. “You do not need to wait to build a large audience in order to connect with your ideal clients. What you need to do is find them in the communities where they already exist,” she said. It is an efficient strategy executed using targeted hashtags, search filters, and platforms built by influencers in your space. She added that entrepreneurs must look for individuals who are already talking about the need that their business or service can fill. “In my experience, it is easier to sell to someone who is already problem aware and is just looking for the right solution than trying to convince an individual that they have the problem that your service can solve,” Yin said. Instead of paying so much attention to vanity metrics like their number of followers, she urged entrepreneurs to focus on profit-driving activity.

Mistake#2: Trying To Achieve An Income Goal Without A Game Plan 

Yin observed that some entrepreneurs try to reach their income goals without having a strategic plan.  “They forget that a dream without a plan is just a wish. You need to reverse engineer how to get to your income goal and develop a marketing plan based on data, not on guesswork,” she added.

“If you are standing on one side of the river and you want to get to the other side, you need to build a bridge so you can cross the river and get to that side,” Yin explained. 

Yin shared, “I guide entrepreneurs in answering a set of questions to reverse engineer their first $10,000 month.” Yin asked entrepreneurs how many hours they spent in a week delivering their client work and the number of hours they need to complete it. “It allows you to determine the maximum client load that you can handle in a week. By answering these questions, you can better establish how to price your services to reach the first $10,000 month,” she explained.

Yin also asked entrepreneurs to track their average conversion rate, which in turn determines the total number of leads they need to secure each month in order to close their desired number of clients to make their income goal. This gives entrepreneurs clear marketing targets for outbound engagement. “By answering a few simple questions, you can create a customized game plan tailored to your business,” she said. 

Mistake #3: You Need To Post Every Day And Be On Every Platform

Some entrepreneurs spend all their marketing efforts on creating content. They believe that they need to post every single day and be present on every social media platform to make money. Yin busts this myth by clarifying that it’s not the quantity of content but instead the right type of content that results in sales.

Yin explained that posting every day on every platform is time-consuming and not sustainable.  “I know this is an unpopular opinion, but you do not have to put out consistent content to attract consistent clients. What you can do is leverage evergreen content rooted in sales psychology. This content is strategically designed to help your audience overcome their objections before they even speak with you. The right content will educate and attract new potential clients to you daily, even when you don’t post,” she said.

Connect with Ellen

Yin is the founder of Cubicle to CEO, online membership and podcast of the same name for service-based entrepreneurs. “I teach struggling service-based entrepreneurs a step-by-step system to attract consistent clients and make their first $10,000 month,” she explained. Through her social media marketing agency, she has helped boost the growth of many businesses, from local startups to multi-million-dollar and Fortune 500 brands.

To learn more about Ellen Yin, please kindly visit her website at www.ellenyin.com.

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

Marwan Shaheed is on the peak of taking over the business world. This blogger turned entrepreneur has been in the mentorship of world elite businessman and now is set to follow their footsteps to thrive in the industry to reach the ultimate peak.

Marwan is a 30 years old blogger turned businessman. He has recently been creating a buzz in the business world with his expertise in marketing and branding. Brands have claimed this young entrepreneur has helped them generate millions using his core knowledge and experience.

Marwan’s theory is simple with business, “lucky are those who make money while traveling on other expenses”. In this dynamic world, social media is the best thing ever happened to humans. It has become a mode of making money and one such name who has established himself is Marwan Shaheed.

Marwan in a recent interview with Clout News stated that, for him to help brands reach top results, he never compromises time for quality. These mindsets can for sure help any person reach any goals set and take over any industry.

The young entrepreneur since his start in the business world has toured pretty much the whole world and says, lucky are those who make money while traveling on other expenses.

To stay up to date with all the news about Marwan you can follow him on Google or even add him on all his verified socials named Marwan Shaheed.

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Ryan Alford Is Helping Brands Grow In Real Time Through His Ad Agency Radical

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Ryan Alford is a marketing influencer and a visionary entrepreneur, who founded Radical in 2018, a full-service digital ad agency. He is a native of Greenville, South Carolina with humble origins as the second child of middle-class parents. 

Ryan was one of the first college graduates in his family and has since amassed over 20 years of experience in marketing and advertising working at some of the most respected ad agencies in the country, like Hill Holliday and EP & Co. Ryan has built two successful businesses from essentially nothing–with no outside investment, just full organic growth.

Today, Ryan focuses most of his time on his ad agency Radical, which is one of the fastest growing ad agencies in the Southeast, approaching four million dollars in revenue in less than two years.

Radical is a full-service digital agency built for nimbleness, speed to market, and unmatched capability. Leveraging a full stack web development team, in-house video production, and a no-rules creative team we build everything from ecommerce websites to custom B2B experiences. Radical was built for today’s client challenges.”

But Ryan was making ads way before he founded Radical. You surely have seen some of his work, whether it is the original iPhone launch or the $1 billion NFL agreement advertising.

“For more than 20 years in the marketing and ad agency business, I have worked on some of the largest brands and most recognizable ad campaigns in the world, including Verizon, Lexus, BMW, the NFL, Firehouse Subs, among others.” Ryan shares. “I also oversaw a $50 million segment of Verizon business working on launches that included the original iPhone launch, the $1 Billion NFL agreement, and the launch of Verizon FIOS.” 

Most recently, Ryan was in charge of building the personal brand of one of the most-watched personalities on Facebook in 2018, the “dancing dentist.” Also known as Dr. C, this personality, whose videos have been watched over 300 million times worldwide, was ignited by Ryan through a national PR plan. 

Besides all this, Ryan also hosts the Radical Marketing podcast, where he shares marketing insights and recommendations, and interviews dynamic influencers both in and out of the business world.

Back in 2014, Ryan was fundamental in the creation of the brand and marketing for one of the first automotive digital retailing platforms called iDrive On-Demand. The traditional purchase of a car often involves repeated visits to the dealerships and negotiations with dealers to reach the best price. iDrive focused on taking the customer’s specific requests via a website portal, including everything from make and model to interior color and fabric, to then search nationwide for a car that fits those conditions. 

Ryan is also the co-founder of GVL Hustle, founded in 2017 by him and Tyler Harris as a way for two of Greenville’s most successful entrepreneurs to contribute to their community through regular events that provided training and cooperation opportunities to upstate businesses.

After founding the GVL Hustle, its community rapidly evolved into one of the largest networking groups in the northern part of the state, and the #GVLHustle hashtag is now the most extensively used Instagram business hashtag throughout South Carolina, as local businesses publish and share their business growth stories.

Through all his ventures, Ryan wants to make sure to promote positivity while also leaving a lasting impact.

I want to feel like I have an impact, and I believe that if you have a positive mind, it solves 95 percent of your problems. We are all susceptible to life, but if you live with positivity and gratitude and appreciation, life will be better. Does it mean I’m positive every ounce of the day? No, but I believe in those core principles, and it keeps me going through.” Ryan shared in an interview 

In the near future, Ryan will continue to lead his ad agency Radical while being open to speaking opportunities in marketing, branding, digital marketing, social media and e-commerce.

With Radical, Ryan is helping brands grow in real-time – just as he is. Find out more here.

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