fbpx
Connect with us
START A MONEY MAKING PODCAST TODAY!

Tech + Startups

Meet Jerry and Sherri Nourse: The Power Couple Helping Build Up Brands With Their Social Media Firm

Published

on

Entrepreneurs Jerry and Sherri Nourse have built their multifaceted business, Ambition Media, from the ground up. They run a full service social media firm that builds brands, builds and manages social media campaigns, runs influencer marketing campaigns and social media ad campaigns. They create social media content, video content, and develop brands as a whole from ground up or brands that are already built and need social media presence and marketing. Their large platform on Instagram allows them to hit over 300,000,000 impressions per week. Their amazing portfolio of accounts include some of the very best in the industry such as @motivationmafia, @positivevibesquotes & @agentsteven. Just in the last few years alone, they have grown these accounts to over 5 million followers.
When Jerry and Sherri first began, they did so with the idea of developing pages to better the lives of their audiences, for them to have a place to discuss and learn and grow. Then came their social media marketing firm to help companies develop their brands and expand their digital footprint with new audiences by providing customized individualized development including everything from visual content development to execution and conversion. Jerry and Sherri realized the power of social media and how far they could reach audiences in all communities, all over the globe. Their mission became helping others in their daily life through their large network of pages.
“The ability to help companies grow and promote on social media is something we are passionate about. Helping media and entertainment companies promote their product–movies and television, helping large and small brands promote everything from clothing, cars and luxury to alcohol and travel,” shared the entrepreneur couple.
Their secret to their massive success has everything to do with hard work and their mindset. Jerry and Sherri run a business with over 110 million followers. This requires them to have a business plan that is detailed, realistic, and contains all the details to make them succeed. This along with getting honest, motivated, and trustworthy team members. Finding individuals with a strong work ethic and the drive to make things happen has been a huge factor to their success.They carry the right mindset with them, focused on the path in front of them, never getting discouraged.
“We are building a brand that truly help others. We are teaching and growing companies that are not able to get the exposure they need on social media,” they share.
Their advice to others looking to become entrepreneurs is to make sure that they spend time creating a very detailed plan of action that is attainable with steps, progress, and execution that is realistic and attainable. They also emphasize the importance of having adequate funding because of the many hidden costs that you never think of when you are diving in at the beginning.
“Think outside the box and think bigger than you are right now,” they say.
The next step for Jerry and Sherri is to continue to expand and exponentially grow the company–growing and building brands on social media and extending that into the charitable arena. They want to continue developing a teaching arm to help others grow their presence on social media. With their huge following on social media, and the brand and platform they have built for themselves, Jerry and Sherri have managed to build a successful business that is transforming the lives of their clients. They have built an audience and a community that follows and believes in their work and what they stand for. Ambition Media is truly where to go when looking to take it to the next level, and that is thanks to all of the hard work and knowledge from Jerry and Sherri.
Continue Reading
Advertisement
Comments

Business

6 tips to not go crazy in your home office

Published

on

By

 

Because of the current coronavirus situation a lot of people, including me, left their offices on a Friday and BOOM!! Started working from home on a Monday!! However for people with ADHD like me can often feel overwhelmed on the fact of being completely isolated.

 

Here are 6 tips to avoid going crazy in your home office:

 

#1  Suit Up

Sounds simple but it helps a lot with your motivation. This is all a mental game letting your mind know you still have a routine to follow. I know wearing your jammies is tempting. DONT DO IT! Dress as you would for work.

 

#2 Stick to Your Working Hours

This is a very important rule to NOT overdoing work. People tend to work more when working from home. Avoid that BURNOUT. Lock in your 8 hours of sleep.

 

#3 Work in a Dedicated Space

It is tempting to work in your bed. DONT DO IT! Try to work in a separate room with no TV and yes, NO NETFLIX!! If you leave your room you are out of your “office”. This helps seperate your work from your free time.

 

#4  Limit Distractions

 

Like I said before, This ain’t no Netflix and chill!! Put that phone on vibrate turn off that gaming console and TV OFF!!

 

#5 Be Transparent

Your colleagues don’t know what your up to . Make sure to keep them up to date about what your working on.

 

#6 Stay Active

Try to exercise during the day! The daily walks to the coffee machine and the conference room are GONE! Try to compensate this with exercise.

 

Stay Safe!

These are tough times for many of us. I know going to happy hour and hanging out at starbucks are both very tempting and very missed but lets do our thing to kick this virus in the ass!! Stay home and stay safe.

 

If you liked this article make sure you follow me on linked in and instagram  for more!! What other topics would you like me to cover? Shoot me a message.

Continue Reading

Tech + Startups

The Many Hats of User Experience

Published

on

By

User experience sure has become the most essential weapon in everyones digital team or product. In my last article I covered why ux is important for your business, but many people have the misconception that User Experience is done only by ONE person, when in reality we user experience designers wear MANY hats, which I personally love.

We cover bases such as design, psychology and research which makes my day to day work completely different from the one before. In some cases having a one man band might be true with the exception of unicorn designers (overly talented wizards that can do it all from design to coding) which are very rare.

But personally I wouldn’t recommend giving one person all the work as with all the overload in responsibilities, the quality of your product could be affected, but we all know there’s many penny-pincher companies out there who like to save on costs bringing in someone that could be the man (or woman)THAT DOES IT ALL!!. However in reality user experience is in fact a TEAM effort meaning there’s usually more then one person involved on making sure your company or app has a rockstar user experience. But being a UX Designer makes you a jack-of-all-trades almost by default. As a field we’re broken up into several specialisms. As our industry advances these only get more complex.

 

 

So who are the people that are involved in a user experience team and what do they do?

There’s a lot of debate around how these specialisms are classified. Personally, I like to break UX down into five main areas :

  • User research.
  • Information architecture.
  • Interaction design.
  • UI design
  • Content strategy.

Some organizations will actually treat these as distinct jobs and hire for them individually. This is particularly true with larger businesses, where multiple UX designers are needed on a single project. But like I mentioned before this varies from business to business. In many cases us ux designers  switch between  these roles over the course of a single project.

What are the specialisms of UX?

User Research

A user researcher gathers the insight to drive decision making in our project. Rather than creating the ‘what’, they instead focus on the ‘why’. There are loads of research methods than can be drawn upon, both quantitative and qualitative. These all go into informing the solution, and defining user requirements for a new project.

When taking on the user researcher role, the main responsibilities include :

  • Workshops and interviews.
  • User testing sessions.
  • Analytics data and ethnographic research.
  • Creating user personas & requirements.

Information Architecture

An information architect looks at the product from a birds-eye view, understanding how content links together. They’ll piece together how users move through the flows in a site or app, without getting bogged down in the minute details of UI.

When taking on the information architect role, the main responsibilities include:

  • Planning user flows.
  • Creating sitemaps and data models.
  • Defining navigation, taxonomies and other content classifications.

Content strategy

A content strategist creates the guidelines for how information is communicated through the website or app. They make sure the output we give to the user is easy to understand, consistent and generally fit-for-purpose.

When taking on the content strategist role, the main responsibilities include:

  • Planning of key content themes & topics.
  • Content structure & templates.
  • Content style & presentation guidelines.

Interaction design

An interaction designer plans how users will interact with the system. They’ll translate the high-level flows defined in the information architecture & content strategy into more detailed screen layouts, usually in the form of wireframes.

When taking on the interaction designer role, the main responsibilities include:

  • Wireframing & early prototyping.
  • Interaction guidelines and UI patterns.
  • Functional documentation.

UI design

A UI designer brings the interface to life by applying a brand’s ‘look and feel’ to the system. They’re responsible for creating the visual language for a site or app, and generally ensuring that it looks awesome.

When taking on the UI designer role, the main responsibilities include :

  • Realistic page mock-ups.
  • High fidelity prototypes.
  • Style guides.

Now that you know all the many hats of ux design, what are you waiting for to bring in UX Designers to your current dev team? If you liked this article make sure you follow me on linked in and instagram  for more!! What other topics would you like me to cover? Shoot me a message.

Continue Reading

Tech + Startups

AI: The Solution to Employee Stress

Published

on

Work and stress — the two have become synonymous.

You’d be hard-pressed to meet an American worker in today’s business landscape who wasn’t. I get stressed out, so do you, and so do the greats of every industry. Marc Andreessen, co-founder of Netscape, describes stress as an emotional rollercoaster where you flip-flop from a day when “you are euphorically convinced you are going to own the world, to a day in which doom seems only weeks away and you feel completely ruined, and back again.” Elon Musk equates stress to “chewing glass and staring into the abyss.”

The point is, stress is imminent. It doesn’t care where you work or how much money you make, you’re working in the country with the most stressed workers in the world. The global average is around 35 percent, but Americans register at around 55 percent. This really shouldn’t come as a surprise. Today’s dog-eat-dog business landscape breeds companies that believe you can weed out top talent by putting such high pressure on employees that only the most competent will stay. Basically, survival of the fittest.

But stress has sobering consequences. One million people miss work every day, citing stress as the reason. And this doesn’t only affect employees, either. Absenteeism costs companies up to $300 million a year. Being under constant pressure to live up to high performance standards doesn’t separate the overachievers from the underachievers, it slowly corrodes the abilities of your most skilled staff members.

When your employees are too stressed, they pay for it, but so do you. As companies figure out how to run leaner and more efficiently, it’s also important that they continue to implement internal methods to curb increasing stress levels. Appster, for example, will fund their employees’ after-work outings every so often and companies like Google offer in-house mindfulness courses so employees can meditate during the workday. Other tactics like flexible working hours and employee-assistance programs are valuable, but we now have unfettered access to the perks of technology, so why not tap that market too?

Artificial intelligence isn’t the office bad guy; it’s not there to threaten your job security or compromise your privacy. It’s assumed that AI will dehumanize the workplace, but I would argue that it does the opposite. When we use artificial intelligence intentionally, we make the workplace human again.

Automating the mundane and menial

As company’s have begun gradually introducing technology into their operations, we’ve become familiar with how automation can save both time and money. Repetitive and seemingly inconsequential tasks will always be a part of the job, but now employees don’t have to be the ones to support these daily duties — and who isn’t excited about being able to use their brainpower elsewhere?

Many businesses choose to start with chatbots because their benefits are overt and pervasive across every industry. These automated messaging platforms intercept tasks such as filling out documentation and replacing simple customer service requests so employees can focus on what AI can’t automate, like creative strategy and important decision-making. Another great use of automation is Feebi, a chatbot that can field 90 percent of common restaurant questions, like what your hours are or what’s currently on the menu. Your employees don’t need to be bogged down with these incessant, unimportant tasks.

Create their in-office ‘happy place’

Company culture is more than just the relationships between team members, it’s also about the environment you create. Think about it: who wants to come into a cluttered, dirty, bare-walled office every single day? We spend more time at work than we do our own homes, so it’s important to incorporate the same elements in a workspace that you would want to surround yourself with at home — more natural light, vegetation, etc.

There are automated sensors you can build into your workplace that can analyze a certain employee’s mood and assess whether or not adjusting environmental conditions could directly enhance their productivity and happiness levels. There are smart temperature controls that can automatically change the temperature of an employee’s office to their preferred comfort level and there are automated systems that can even water your office plants for you (yes, plants play a vital role in elevating employees’ moods).

Stress-detecting software

Wearables such as Fitbits have been around for quite some time now and are renowned for their ability to accurately track your health and fitness data. So, why not have something similar for the office? AI-enabled tools can monitor an employee’s emotions and behavior and watch for signs of stress, anxiety, and even depression.

Cogito is a platform that can listen to sales and service calls and offer feedback on the interaction. Not only does Cogito guide you with real-time advice on how to improve your calls, but it can also identify stressed customer service agents that could be on the verge of burnout. Affectiva, a ride-sharing service, can do the same for their drivers, assessing facial expressions for emotional cues like anger or anxiety.

Employees are often too afraid to come forward when they are under too much stress because the business landscape has taught them that they are easily replaceable. Leaders are often so preoccupied with their own schedules that they rarely see signs of stress before it’s too late. Don’t let human error support stressful working conditions. Instead, let AI give us our happiness back.

Continue Reading
1080
Become A Disrupt Contributor

Join the Newsletter

1080

Influential

Podcasts

Trending