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Entrepreneurship

Meet Luke Lintz, One of the Minds Behind The HighKey Brand

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Growing up in the age of social media and in a completely digital world, Luke Lintz always found it very easy to communicate ideas and use social media to drive results in multiple industries. This motivated him to have his own e-commerce business early when he was just 16, so young that he was not even legally allowed to sign the ownership papers of the cooperation. 

Luke started HighKey Technology Inc., a futuristic technology company, along with his brother Jordan Lintz. They wanted to transform the name HighKey into a sustainable business, even though many doubted their efforts. 

Today, Luke is co-owner of HighKey Holdings Inc., a company that owns large equity positions in HighKey Technology, HighKey Agency, and HighKey Clout. They are all within the same industry, which the brothers define as social media real estate. They buy, sell, hold, and flip online real estate on a daily basis amongst all of their companies.

“My motivation over the years has grown and my purpose and view of life has completely changed.” Luke shares. “I am now focused on fulfilling my purpose of becoming a world leader with massive global influence.”

They Lintz Brothers care about creating the best products and services that they are capable of. For them, competition does not exist. Instead, what he cares about is what he has seen as a major barrier to entry in the digital marketing space, the fact that the average business has no idea how to capitalize their services on social media. 

HighKey is also known for their very unique marketing strategy on social media that incorporates comedic videos and influencers. From their unique content, they have received a tremendous amount of hate across social media. 

“To make an impact on a community you have to inflict some emotion, and that is exactly what we do with our social media content.” Luke says. 

For Luke, branding is the number one most important thing in the world. He also believes that a personal brand is the most influential and underestimated technique in business. 

“You are able to create relationships with thousands and thousands of people and then refer them over to your business, which replicates the best marketing imaginable… Word of mouth. With companies like Amazon, you will be forced into the commodity market if you do not establish a brand,” Luke stresses.

HighKey Agency Inc. has a very unique selling process that is based completely on referrals and word of mouth. Luke and his brother are able to do this because of the amazing service that they provide to their clients. They focus on building a personal relationship with the clients, which ultimately is what closes deals.

Moreover, Luke wants those who are looking to have their own business to understand that business is not a 60 meter track and field sprint, but is instead a full 26.2 mile marathon, that ultimately comes down to consistency. 

“Consistently getting out of bed and crushing a 10 hour day of work. Consistently saying ‘no’ to going out with your friends. Consistently motivating yourself and improving,” Luke advises. 

In addition, to successfully launch a business having the right mindset, extreme pain resistance, an unbelievable work ethic, and immense motivation is necessary. This has been the key to success for Luke and his brother. 

Having started at just 16, Luke can now look ahead and know that he will continue to dominate the business industry with creativity and passion. To follow him on Instagram, go here.

Sofia Vargas is a News Columnist at Disrupt Magazine & a Senior Associate at Now Strategies Group

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Entrepreneurship

How To Build A Thriving Brand in 2020 With Entrepreneur Marco Calamassi

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Marco Calamassi  is an Italian entrepreneur and founder of BrandsBuilder. BrandsBuilder helps influencers, web personalities, celebrities and media companies develop their own brand, product or service that speaks to their audience. It takes them from Brand Sponsorship to Building and Scaling their own brand.

What is your background ?

My background is in Business Management. But I’ve been involved with online commerce since I was 10, Ebay.com was just becoming a thing and while my friends were outside playing soccer, I was searching suppliers in China and order a full ship container of goods.

What was your first business venture ?

First “online” business I managed to setup was buying and selling sneakers. It was the early history of Ebay and online sales were starting to skyrocket, at the end of the past century. Economies were booming and consumerism was at its peak. I was 10 and making between 5 and 8k a month.

What was your first success story ?

A surprisingly successful business deal was the purchase of a full container of Jumping Stilts when I was like 12. When I saw the truck with the ship container arriving at my house, from China, made me “wow”. I was able to flip those Stilts for a 6x markup.

Remember to follow him on Instagram

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Entrepreneurship

From College Football Star to Fitness Apparel Owner; Journey of Justin Allen

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Justin Allen

For most athletes the next step after college is to head straight into the major leagues. Whether that is the NFL, the NBA, the MLB or even the NHL the journey to get to the next level is almost 90% of all collegiate player’s plans. They put their bodies on the line for those college years without the ability to earn a penny from their talents on the field. Getting to the next level is the common goal that makes all the hard work and sacrifices throughout college worth it.

Meet Justin Allen. He is a serial entrepreneur, but before all of that he was a nationally ranked linebacker at Cheyney University of Pennsylvania. He attended that college as a business management major which propelled him not to the NFL, but to be the owner of several companies. His biggest company to date is a fitness apparel clothing called “DA Method Apparel”.

Planting the seeds

Since an early age Justin Allen knew he was going to be an entrepreneur. Although he had dreams of playing in the NFL, his vision of ownership eclipsed those thoughts. He went to share with me that entrepreneurship has always been apart of who he was. He came from a very driven, disciplined and hardworking background. His parents were hard workers so it was something that was always around him. Although as child, his job was always to focus on his education, his personal love for sports, work ethics of determination, dedication and follow through seemed to reveal itself in everything that he did. Whether it was in the classroom, church, the football field or just as a leader amongst his peers. When a strong foundation is built on those principles it becomes second nature to put your all into everything you touch.

Determinate Action

Understanding Justin’s passion for sports, entering into the fitness apparel industry was not to far from his love. Knowing he would be competing with some heavyweights in the fitness apparel industry such as Nike, Champion, Under Armor, Gym Shark and many more. I wanted to understand what inspired his company “DA Method Apparel”.

“The goal of DA Method is to be a lifestyle brand. The apparel is piece of a larger entity where the overall focus is to inspire and empower the whole individual to be the best that they can be, period. Being the best is more than physical, it’s mental, emotional and environmental” Justin says.

He believes in and stands by the principles of his brand Determinate Action – You as the determinate must put the method into action.

Turning Point

As a fellow entrepreneur there is always a turning point that puts us in a certain direction. Justin attributes his turning point to a time when he was working for another company and they asked him to either sell them his business or quit. It was then that he had to make a decision to make the safe and comfortable choice or go all in and bet on himself. Clearly he chose the latter.

PG Valor Basketball

To date his company is growing into one of the fastest fitness apparel companies nationwide. DA Method Apparel is the lead sponsor for the American Basketball Association PG Valor basketball team. They are also sponsors for many athletes in mixed martial arts, professional wrestling and boxing.

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Entertainment

Why Kaho Shibuya Was Born To Be An Entrepreneur

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Time is finite. Whether you accept this or not, one day your life on this planet will come to an end. While that is out of your control, what you make of this life is very much in your hands. For Kaho Shibuya, realizing this at a young age has changed the game for her and she wastes no time chasing her dreams and making a name for herself. 

A cosplayer and writer from Tokyo, Kaho has an incredibly diverse resume of work experience and has always been active in pursuing what she is passionate about. After watching American wrestling shows as a high schooler, she did not just develop a passion for the industry, she went all in on immersing herself in American culture. In fact, she became completely fluent in English in college and majored in international communication. Post graduation, she spent time as a newspaper publisher and reporter, worked as a school teacher that focused on the English language, and even spent time in the adult film industry where she garnered a large audience that would help her YouTube and entertainment ventures take off rapidly. 

At the moment, Kaho is fully invested in the entertainment industry, spending time as a DJ and appearing at anime conventions and meet and greets. In the coming months, she will be a voice actress on a brand new anime series that will be premiering. Her dedication to learning the English language has paid off in a major way as well, as she has been able to travel to the United States for anime conventions in Los Angeles and will be in Houston in July this year for another one.

While she started out as an office worker, her transition into entrepreneurship was a no brainer. She has always gravitated towards freelance work, and has always wanted to try new things that she would not be able to do at a desk job. While her experiences as a journalist were invaluable, she is able to work towards her passion every single day as an entrepreneur in the entertainment industry. 

In Japan, agencies are extremely tough to work with, and take around half of its clients earnings before paying them. While Kaho used to suffer from a partnership with an agency, she has since grown her social media presence on Twitter and Instagram so much to the point where she has achieved independence and is able to take on clients that she is eager to work with rather than having to hit a certain number for her agency. 

While she is still young, Kaho Shibuya is a force in the anime and entertainment industry and will only look to grow her personal brand both in Japan and internationally, and it will not be long before she is a household name in her homeland and countries worldwide.

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