In this episode of the Disrupt Podcast we interview Mr Eddie Kane, a popular street fashion model, born and raised in Brooklyn New York. He currently lives and works out of Seattle. He one of the freshest and unique shoe collections anyone has ever seen. Eddie is breaking the society norms of what a fashion model is. He lives by the motto “don’t follow the trend, set the trend. He is a voice for everyone who is doubting the model in them. He has done several radio interviews including: SNV Life in New York, Ridin Dirty Radio in Atlanta and The T. Gerald Williams show in Miami. He has been features in two magazine articles, including one for Nora Gouma. He has been recognized and featured by Kith Stike, the mr lavish and is the only male model to be featured on Impeccable style. Something people don’t no about Eddie is not only is he a fashion model, he has his MBA and is US Army combat veteran.
Checkout these other interviews with Eddie Kane:
Miami interview: https://www.spreaker.com/user/the_phoenix/live-interview-with-mr-eddiekane2018
Atlanta interview: http://www.blogtalkradio.com/ridin-durty-radio/2019/01/02/ridin-durty-radio-feat-street-fashion-model-eddie-kane-mreddiek
New York interview: https://snvlife.com/2019/01/22/e-kane-calls-in-and-talks-to-dj-altra-on-air-about-fashion/
Magazine article: https://www.noragouma.com/interview-with-street-fashion-model-eddie-kane/
Follow Mr Eddie Kane on Instagram @mreddiek
6ixCloutTV is Giving Independent Artists a Platform
The entertainment industry is incredibly competitive. Nowadays, it seems that in order to grow as an independent creator, you have to put in a lifetime of work or get impossibly lucky to make it even halfway to the top. Yet, despite the challenges of growing as an independent, companies like 6ixCloutTV are developing platforms to help give people a better chance.
Founded by Myles Kofi Fynn-Aggrey in June of 2018, 6ixCloutTV is a platform designed to support rising independent talents by providing useful services including artist development, public relations, digital marketing, and promotion. The platform has also recently started curating and releasing songs on all streaming platforms. So far, 6ixCloutTV has been a big success, quickly growing a social media presence of over 20,000 followers.
6ixCloutTV founder Myles Kofi Fynn-Aggrey, also known as his stage name BlackKingKofi, started his platform after he was met with a lack of support for his own music. Claiming that the Toronto media outlets were biased, he decided to begin building his own platform where he could promote his music and the music created by his friends. 6ixCloutTv was initially nothing more than an Instagram page that reposted music from local talent, but started quickly growing into what we now see today.
6ixCloutTV Has Been A Powerful Tool
6ixCloutTV has been a powerful tool for rising independent artists so far. Featuring all kinds of hip-hop tracks and publishing curated tracks on streaming platforms, 6ixCloutTV has pushed traffic to underground artists in the form of tens of thousands of listeners. 6ixCloutTV’s latest music release “C L O U T -19” has generated a total of 400,000 streams since April 30th, 2020.
The Company is Growing Quickly
With an impressive rate of growth and success, 6ixCloutTV has hopes of becoming a record label in the near future. Plans to create a YouTube channel for cyphers, interviews, and other music content are already in the works. In the next five years, the platform’s founder hopes that 6ixCloutTV will be a household name, and will be able to provide one of the greatest independent platforms of this generation. 6ixCloutTV will be a name to watch in the coming years for anyone involved in the music industry.
You can find 6ixCloutTV online below:
Beating The Barrier To Scale Ads For DTC eCom Brands
The DTC space is becoming more saturated every other day, and the acquisition costs keep skyrocketing. Many brands often find themselves stagnating in their growth. Hence there is an ever growing need of growing and expanding DTC brands. We had a conversation with Dee Deng on overcoming the challenges that come with scaling ads and this article will be an insightful one.
Dee Deng is the co-founder and CEO at Right Hook Digital, an e-commerce growth marketing agency managing millions in ad spend for their growth clients across Australia and the USA. Obsessed over ‘delivering wow’- Dee leads his agency team of 50 with great expertise sharing his team’s learning & insights, educating entrepreneurs on how to scale profitably and sustainably. Most recently, Right Hook has been listed on the Australian Financial Review “Fastest Growing Companies 2020” List. Besides, this champion has consistently scaled multiple 7 & 8 figure eComm brands profitably. His team runs the brand’s ads and scales them like lightning. He will soon also offer courses on how you can scale your eComm brand. But how do you break the norm to scale ads for DTC eCom brands?
1. Create A Customer-Centric Brand
A customer-centric brand is a brand that meets the needs of its target audience. This brand understands its clients’ pain points and comes up with a product that helps its clients avoid that pain point. Presently, 42% of businesses fail because there is no market need. Business start-ups fail because they are not solving any market need. So, how can brands create a customer-centric product? According to Dee Deng, they can start by focusing on the world view, the pain that their customers want to avoid, and the benefits that the audience will gain from the brand. Business leaders have to ask themselves, how does our product make our customers feel and look about themselves?
2. Put A Magnifying Glass On Your Data
Data is essential to an organization as it helps the firm understand its best-performing audience & customer segments. 51% of companies admit that data is integral for their strategy. However, Dee points out that most people think of data as the quantitative type from analytics. He notes that many marketers forget that qualitative data matters too.
Data helps businesses increase their efficiency in terms of planning and decision-making. One way to get data is to look into the comments section of your ads & posts. It would help if you also looked at your competitor’s ads, posts, and comments from their clients. You’ll find that it’s a goldmine for finding objections and perceived benefits that you can then use in your ads.
3. Leverage Your Data
Data will help you identify your best-performing segments, as well as what resonates with them. ONce you have this information, you can leverage it by deploying a mix of ad creative & influencer content. Such content will directly address your audiences’ concerns, objections & what they love most about your products.
4. Be Everywhere
Diversifying into multiple channels is a successful digital marketing strategy. This is because when you have different marketing channels such as pay-per-click search ads, email marketing, video marketing, blog posts, display ads, e.t.c, you are likely to drive better results.
If your entire paid customer acquisition relies solely on one channel, you’re inevitably leaving yourself vulnerable in the long run. Once your budget allows, diversify into multiple channels to ensure that you have a diversified portfolio of channels to reach your audiences (new and old).
5. Don’t neglect the backend
Currently, a majority of ecommerce marketers focus on customer acquisition. However, these businesses neglect that their most loyal customers are already in their existing customer list.
Backend refers to any part of the business that is not visible to your customers. The backend includes factors such as accounting and finance, inventory, human resource, and engineering. You must develop your backend. Besides, this will help you convert your customers to loyal customers. You can build your backend by leveraging email, SMS & messenger marketing. These platforms will help you re-engage your existing customers. Once you do this, you will be able to turn your customers into loyal repeat purchasers and raving ambassadors of your brand.
Word on the street is that the direct-to-customer business model has been unsustainable. Well, this may be good for an initial branch launch. However, Dee Deng will help you have a smart long-term growth strategy.
Hence, if you want to scale your ads for DTC ecommerce brands, embracing unique business principles while overcoming obstacles on your success journey ought to be your top choice. It would help if you connected to Dee Deng for more information about the scaling of brands. You can also visit his site for more information on how quickly you can be successful in the digital marketing and advertising industry.
Meet Award-Winning Book Writing Consultant Helping Hundreds of Authors Through Innovative Publishing Companies
Among book lovers, it is rare to find someone as passionate and holistic in his approach as Caleb Breakey. First, he dedicated 10 years to the craft of fiction and nonfiction. Second, he honed his marketing skills so that readers could actually find his work. And now he’s expanding career opportunities for writers through his innovative publishing companies.
In short, there are few more knowledgeable in the realm of writing than Breakey. He’s helped hundreds of authors write books, build platforms, and win book contracts. And his client list has hit all the big lists: New York Times, USA Today, Wall Street Journal, and even the #1 book on all of Amazon. So listen up.
“The key,” Breakey says, “is to not follow trends. Instead, invest in continual learning—then create what you want to see in the world.”
4 Secrets Breakey Teaches His Clients at Speak It To Book and Sermon To Book
Breakey’s companies—Speak It To Book and Sermon To Book—aim to help writers who:
Don’t know where to start to write a book
Don’t know how to find their voice
Don’t have time to give their message justice
Don’t know how the publishing industry works
Don’t know how to navigate their options.
Speak It To Book is for people who have a story to share or are the best of the best at what they do. Sermon To Book is for senior pastors, usually of multi-campus churches.
Breakey teaches all of his clients 4 secrets about writing a book, getting it published, and making a living as an author. These secrets reveal the most powerful way to share your story and ideas—period.
They are a must-know for anyone looking to write their book, fulfill their potential, and transform lives.
Secret 1: 2 Shocking Truths About Getting Agents, Editors, and Publishers to Drool Over You
Truth 1: Agents, editors, and publishers are not looking for great writers. They’re looking for personalities with engaged fan-bases that will drive sales from day one. As one former NY publisher told Breakey, “Five or ten years ago, you could give a writer without a platform a chance. But nowadays, you blow them off and move on.” So if you want agents, editors, and publishers to drool over you, do this:
1) Collect the names and emails of your ideal audience every day (using a paid ad).
2) Engage with your ideal audience about their lives via email, text, or video on a weekly basis.
3) Build your community with confidence, care, and polarity around a heroic cause.
None of these tasks is easy, Breakey says—but they’re worth it.
Truth 2: Write compelling content. Even if your fanbase wows, your publisher might turn you down if you write poorly. So know your strengths. If your writing pops from the page, fantastic. But if not, don’t let your pride get in the way of seeking help from a professional writer.
Secret 2: The Ultimate Key to Landing Clients, Winning Keynotes, and Booking Media Appearances
Don’t treat your book as an end, Breakey says. Treat it as a beginning. Your book cannot solve your readers’ problem. It’s a wonderful start, but buying your book alone won’t get your audience to the destination they desire. That requires a journey.
Think: Video course that dives deep. Weekend seminar that workshops your book’s concepts. Group coaching that gives individual attention. Show your audience that you’re not in this to somewhat solve their problem, but completely solve it. Do this and you’ll unlock opportunities you never thought possible.
Secret 3: How to Avoid the 2 Cardinal Sins That Bankrupt 98% of All Published Writers
Cardinal Sin 1: Not having a system to start a relationship between you and your ideal readers every day.
You don’t sell books unless you have engaged fans, Breakey says. To find and cultivate these engaged fans, you need what’s called an online funnel. Online funnels gather your readers’ names and emails in exchange for valuable content.
An efficient online funnel operates like this:
Paid Ad > High-Value Content > Gather Names and Emails > Lead Toward Heroic Cause
You’ll notice at the front of this graphic is the word “paid.” This brings up an important point, Breakey says. If you’re not willing to invest in influencing thousands of lives, don’t expect thousands of lives to invest in you. Paid ads and funnels are essential to your success.
Failing authors say, “I put in all this work to write it—I’m not investing another dime!” Thriving authors say, “I will do what it takes to reach the people I know I can help.”
Cardinal Sin 2: Not creating products or services that solve your audience’s next problem.
Remember, your book is the beginning, not the end. Starving writers can’t make ends meet because they’ve refused to ask, “What’s my audience’s next problem?” or “How can I speed up how fast my audience solves their problem?”
Reading alone boasts a dismal learning retention rate of 10%. How might you add a product that’s audiovisual (20% retention)? How about a video that focuses on demonstration (30% retention)? What about hosting online discussion groups (50% retention)? Or in-person workshops where your readers practice what you’ve preached (75% retention)? Or positioning your readers to teach what they’ve learned from your book (90% retention)?
The possibilities for more products and services are endless, Breakey says. Put yourself in your readers’ shoes, feel their pains—and then start solving them.
Secret 4: The #1 Author Pitfall That Could Cost You 1,000s Of Hours, Threaten Your Sanity, and Guarantee Loss
Breakey believes that if you’re the kind of person who MUST write a book, then you are an amplifier of every good thing in this world. You never stop learning or wanting to help others grow. Your words bring life and transformation. You are a natural helper, teacher, and encourager. You inspire others with your life story and ideas. Your mission isn’t about you—it’s about others. You are compassionate, driven, and ambitious.
So why would you ever try to go it alone in your publishing journey? That’s the #1 author pitfall.
You can’t be an excellent craftsman, editor, proofreader, designer, formatter, packager, copywriter, publisher, distributor, book launch expert, funnel builder, ad manager, product and services creator, automation expert, strategizer, and video producer all by yourself.
You might think, “That’s what a publisher is for.” Breakey puts an end to that thinking right now. Traditional publishers look for writers who offer more than their writing. They don’t bend over backward for writers who just write, he says.
If you want to go far in publishing and make a living as an author, you need a guide, Breakey says. You need a team.
Boost Your Influence Starting Today
Breakey doesn’t want aspiring authors to spend a decade breaking into traditional publishing. He doesn’t want them investing years into learning marketing.
He wants them to write their book, grow a fanbase, speed up profit, and boost their influence starting today (without wearing 15 different hats)!
If you doubt that you’ll ever impact people or make revenue, you’ve been listening to the wrong advice, Breakey says. If you think there’s no way you could stand out from the crowd, you’ve never met a state-of-the-art marketer.
You now have insider publishing knowledge in your arsenal. You know exactly what you must do to write, publish, and profit from your book.
Don’t delay, Breakey says. Most writers have been putting off their dreams for years. He believes writers owe it to themselves to fulfill their potential and start transforming lives!
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