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Women Who Disrupt

New York City Media Expert Emerges as the Undefeated in the Miss Jetset Competition

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Miss Jetset quarter-finalist Liana Zavo is setting exemplary examples by not making failures affect her. She is not new to the spotlight of the glam world. She was the proud quarter-finalist of the prestigious Miss Jetset competition for 2020 and she has utilized her position and the platform to spread her inspiration across thousands of women through her groundbreaking conversations that help uplift their perspectives about life and career as a mentor. Her show highlights the significance of failure and how everyone should learn from it instead of feeling defeated. She herself has used the primary example of failure in her career when she did not end up winning the title of Miss Jetset against hundreds of other contestants. She came second in the quarter-finals which resulted in not getting the winning prize of fifty thousand dollars and it was a journey for her to come to terms with it.
Liano Zavo is an advocate and activist for the next generation of female entrepreneurs by spotlighting the C-level executives on her show WMW (What Makes A Woman) Podcast. Her emerging platform WMW Lounge is home of empowerment to all women that she mentors, recruits and educates, she will be able to educate on how to build successful businesses. Women on her podcast all share their tips and tricks on how to start and run multi-million dollar companies. The sole objective of her platform is to put together mentors from various walks of life and mentor participants from various backgrounds, high schools, orphanages, and fresher in colleges and provide them with a voice for themselves within and beyond the community.
2019 has been one of the best years for Liana Zavo. She emerged as the proud founder and president of a full-service media agency, ZavoMedia that serves female entrepreneurs. On the other hand, she launched the dynamic podcast of WMW (What Makes A Woman) that features all seasoned female entrepreneurs sharing their wisdom and knowledge on the art of handling a business and how to consolidate confidence into a progressive flow. She has been an active mentor and influencer for girls and young women across spectrums through her social media handles, guiding and mentoring them to attain what they are looking for in life.
Liana has also faced and handled her failures in life and asked the audience to support during the Miss Jetset journey. She realized that winning the title may not be in her hands but she did not shy away from believing in herself and her abilities to help and inspire women through her podcast. According to her wise words, failure in life is inevitable and it marks the beginning of a journey even more glorious and promising. With the attributes of an activist and as an advocate and influencer for young women around the states, her objectives lie in uplifting their hopes and belief through the virtues of storytelling. She may not have won the title of Miss Jetset but it never reflected any negative effect on her in her journey of spreading awareness across the next generation and how failure is indispensable to realize one’s abilities and capabilities in life.
Liana also looked for financial aid to fund her academic liabilities and also wanted to be on the cover of a magazine. However, none of them worked out as expected but she won in the end as she walked away with many women who believed in her mission, aims, and dreams. Liana is just like anyone of us jumbling life and career as a mother to her teenage son along with being a dynamic advocate and activist. Her work is exemplary that is still building a strong empire of hard-working women from various cultural and career backgrounds. She has submerged herself in working for the new generation that will give rise to an array of female entrepreneurs and examples of female empowerment. She is working towards bringing mental health to the center-stage so that no one ever has to succumb to its evil grasps.
For all those who are affected by failure and disappointments in life and are tied in dilemmas regarding the next step, Liana asks each one of them to advocate for themselves. Failure is just the start of something extraordinary. Accepting one’s flaws and failures is what it is and always learning from your experiences will take you a long way. The light is always glistening at the end of it all; just finding the things worth believing in will get you to your closure.

Liana Zavo a millennial expert and public relations strategist specializing in personal branding for the past seven years working in media and marketing. She has been dedicated to actively build personal brands from the ground up. Liana is the founder and CEO of her full service media company, ZavoMedia serving entrepreneurs, experts and authors. As a full service media company, ZavoMedia specializes in digital marketing, public relations, google ads, personal branding, and in developing influencer marketing campaigns to jumpstart emerging brands. Liana‘s mission is to target the right demographic for small brands by placing them on her groundbreaking podcast, What Makes A Woman. A successful platform for entrepreneurs to network and serve as mentors. Her massive platform consist of empowered women, who challenge the status quote, teach the next generation how to run successful startups and spotlighting groundbreaking entrepreneurs on her weekly show. Since, launching her mega platform last year, there are 20,000 downloads with 5,200 subscribers supporting the show on all major platforms.

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Women Who Disrupt

Rock Bottoms To Success with Veronika Abrams

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What’s your backstory? 

I’ve been an entrepreneur for the last 10 years. 3 years ago I hit my personal rock bottom. I was struggling with depression, anxiety, alcohol and drug addiction in addition to a broken heart. It was a pivotal point in my life where I had the choice to either give up on my dreams or take radical responsibility and demand the best from myself and pursue my highest potential. I had to become my own Hero. I realized how I needed to curate my life in every way so that it was in alignment with my values rather than my feelings. I rebuilt my confidence and identity from the ground up again.

What made you decide to choose this career path? 

I decided to get into confidence and transformation coaching because I wanted to help others through their own rock bottom times too. I want them to understand that they can become the hero in their own story. That’s also the focus of my podcast – to highlight the hero stories of industry experts and the most successful entrepreneurs you see on social media. At one time, some of them had the water shut off, or their car repossessed. Your rock bottoms can be a launching pad to create a new identity, rather than it becoming a death sentence.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Everything about starting something new is clumsy and ridiculous. The first coaching videos I created for IGTV on instagram, I was using a kitchen blender to prop up my laptop that I used to prop up my iphone because that camera was better – and that’s how I recorded my videos. The phone kept falling over and I’d have to start again. Thank goodness my laptop didn’t fall – I would have been really screwed! I’d have to record only at a certain time of the day, because that was the best lighting. I didn’t have a ring light or anything fancy. I’m really glad though that I took messy action like that though, because I can tell others that their imperfect yet consistent execution is worth 1000x more than waiting for that “perfect time” or doing it “the perfect way”, which never ends up happening. So just fucking do it – even if you suck. You’ll get better.

What do you think makes your company/personal brand stand out? 

I’ve very much leaned into that hero story narrative. That means telling the good, the bad, and the ugly. Things are not always great. Sometimes I even struggle with depression and I’m a coach. I truly believe that although people might aspire to is your highlight reel, what they actually connect with are your mask-off moments. The struggles. The pain. You’re doing your audience a disservice if you don’t tell them to the bad with the good. Heroes have weaknesses. Heroes fall. Heroes feel pain. And Heroes get back up again.

What’s a quote that you live by? 

Do it afraid – Joyce Meyers. I was such a shy kid growing up. I heard this quote when I was maybe 7 years old. I’ve done so many things I’m afraid of. Funny things happen though when you get in the habit of doing things that scare you – you become more resilient and less afraid of the unknown over time.

Veronika Abrams

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Women Who Disrupt

How a Cuban-American, 20-Something Woman Founded the First Female Business Coaching Brand in Florida, Isabella Silverio

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Isabella Silverio

When it comes to building businesses, investors tend to look for brands with experienced management teams. They choose ventures with a successful track record, carefully laid-out business plans, and great products and services.

That’s just how it was. But is it how it should be? While experienced entrepreneurs certainly have a lot going for them, I have been seeing a significant shift in the business community—one defined by creativity and out of the box thinking that usually, only the idealism of 20-something ingenues can deliver.

Yep—I said it: 20-somethings are fast becoming the rising stars of business.

Does that surprise you?

I first started my coaching business in my early 20’s. I was young, green, and idealistic. From a very traditional perspective, these weren’t qualities that would bolster business success. Yet I managed to grow my brand into a thriving, successful venture. I—a young, Cuban-American woman, founded the first business coaching brand focused on women in my city. And I can confidently say that my success is anchored on these qualities.

Going All Out

When you start your business young, you’re more likely to take bigger risks. That’s not to say that you’re not careful and calculated when you do, but you definitely are more open to the idea.

I grew up believing anything is possible. While studying, I was already involved in over ten tech startups, I gained solid experience in business through various programs that gave me a global perspective of business management, I learned graphic designed, mastered social media marketing—all the skills that would be a very attractive candidate for an established, blue-chip corporation. Yet I chose to start my own consultancy instead.

At the time, I figured I had the skills and experience to devote to my own venture. I was determined to ensure that my vision for my startup would become a success. And if I fell short of it, I had the time to gather my bearings and explore plan B.

In short, I had the option to go all out on my dream, and I took it.

Inexperience Breeds Creativity

We also have to stop seeing inexperience as a disadvantage.

While I may have a solid background in business, as far as the world was concerned, it wasn’t enough. That’s a big hurdle that a lot of young entrepreneurs have to contend with.

The truth is though, it was inexperience that allowed me to recognize opportunities in the business world that were largely unmet. This is the reason why I focus a lot on empowering women in this industry. For me, inexperience means you get to see things from a different perspective. I got to approach problem-solving from a totally different mindset because I wasn’t hampered by “how things should be” in business. I had the energy and the drive and it allowed me to be creative and consistent. Through the years, as I built my business, these same values continued to be essential pillars of how I run my company. Instead of following traditional strategies, my approach is recognized for bucking convention, for being innovative, and even groundbreaking.

Go For It

So if you had to take one thing away from this entire piece, let it be this: GO FOR IT.

There’s a lot of opportunities out there and if the only thing that’s stopping you is the fear that your youth is going to work against you, I stand as proof that it won’t. There will never be a better time in your life for you to take the leap and pursue that dream.

 

This is a guest article written by Isabella Silverio of Guava Empowerment LLC. For more info on Isabella be sure to follow her on Instagram.

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Women Who Disrupt

Isabella Silverio on Being a Woman in Male-Dominated Startup Culture

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Isabella Silverio

Did you know that only 28 percent of startups have a female founder?

While small, rest assured that it’s a number that’s about to rise steadily. According to the same report, “more women are joining startup boards and filling executive roles than in the recent past. […] we are moving in the right direction and need to seize the opportunity to expand inclusion of women—and other underrepresented individuals—across the startup ecosystem.”

It’s also worth noting that despite the modest number of women founders, they have consistently managed to make an incredible impact in their chosen industries. In fact, women-founded and co-founded startups are proven to yield 78 percent ROI per dollar spent.

Since my freshman year at the University of Florida Warrington College of Business, I have been involved in over 10+ tech startups. And going into it, I knew the real value that women brought to the table. Still, being in a male-dominated industry felt intimidating and was generally challenging, especially as I tried to make my mark in my chosen field.

Perhaps one of the biggest challenges for me stems from expectations of women having to incorporate stereotypically “male” attributes when it comes to careers—aggressive and overly competitive. But my decade-long immersion in startups proved that embracing your femininity and staying true to yourself is the secret to finding your voice and making yourself heard.

Unfortunately, finding the confidence to do all that can be hard. In male-dominated startups, it can often feel like earning your place in the organization is a struggle. And despite your skills, training and drive to succeed, finding your voice can be more difficult than you can possibly imagine.

When I founded my consultancy back in 2017, I started it knowing that until more women found their voice and gained the confidence needed to really be heard, this would forever be a challenge we will have to face. To that end, one of the primary goals I had, when I started my company, was to empower women.

I started what was the first and only female-focused consulting firm in the entire state of Florida. My vision was to eliminate the stigma surrounding women founders, women in business, and women entrepreneurs. And not by changing their approach to business and entrepreneurship either, but rather by empowering them and building their confidence. I was given an opportunity to do this by showing them that pre-existing biases and prejudices against women’s ability to grow their ventures shouldn’t in any way affect their success; and that women are just as competent and driven, no matter what industry they choose to be in.

My process circumvents the uncomfortable pressures that women-owned businesses face—ones that people all too often, gloss over. But if my experience in startups has taught me anything, it’s that knowing how to transform these situations is the key to our success as women. We only need more women uplifting women to nurture the confidence that is already inside of us to make an indelible mark in whatever industry we choose to be in.

 

This is a guest article written by Isabella Silverio of Guava Empowerment LLC. For more info on Isabella be sure to follow her on Instagram.

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