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Premiere: Sang Min Lim’s ‘Levitate’ Music video

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If you’re a fan of K-pop who hasn’t heard of Sang Min Lim, now’s definitely the time to take an interest.

Sang Min Lim, often performing under the stage name SANG, has just released his fourth single with an accompanying music video – and it’s truly something to behold.

The combination of futuristic neon animation with the modern-yet-mellow sound of the song is an unconventional idea – but it really, really works.

Sang Min Lim – Levitate

Sang entered the music scene last year, with his debut song Fantasy. The success of the single and music video spurred him on to produce two further songs, Remember and Follow – all available to listen to on his YouTube channel

The choice to go with animation for the latest music video is certainly and interesting one, and a bit of a departure from Sang’s previous videos – proving that while he’s consistent in the quality and style of his music, he’s not afraid to experiment, evolve as an artist, and make bold decisions.

Sang Min Lim’s debut music video to his first single Fantasy was focused more on creating a narrative through live action – involving the dancer, performer, and internet sensation Dytto. In Sang’s own words, ‘Dytto was a huge inspiration when my directors, CeCe Frey and Chase Stockman, came to me with the idea to make her and I into robots for the video. We also shot it on the same robotic camera arm that Kendrick Lamar used in the Humble music video, which I think totally captures the futuristic vibe we were going for.’

His next two videos directed by Chris Wood followed much the same format, with a focus on creating a dark, ultramodern atmosphere and starring Sang in leading roles. The production value of his music videos is truly striking – for someone who’s only been active in the music industry for about a year, he’s doing incredibly well.

The brand new Levitate still involves something of a narrative and has a thoroughly professional look, though it appears more focused on the visual aspects rather than the story. The masterfully mesmerising animation retains the same modern vibe, albeit with a different take. The story involved in the video is more fragmented than in the previous clips, enabling the audience to focus more on the experience of watching the neon outlines shift, twist, and spiral. This departure from the techniques usually appearing in his videos has got us all wondering what he’ll do next.

Sang has a lot on his plate – while making his music, he’s also studying law at the University of Southern California. Luckily, he has revealed that he’s confident he can take on both challenges simultaneously and has no plans of giving up either his studies or his music career. So far, there haven’t been any news regarding his next single or upcoming album, but given that his released singles have been so successful, it’s pretty much guaranteed he won’t stop here!

Want to keep up with the latest news about Sang Min Lim? Follow him on Instagram!

Future is digital and I have been doing Digital Marketing from the past 5 years, highly Experienced in Creative Marketing, Digital PR, Guest Blogging, Digital Analytics, Scientific Data Analysis, SEO, Social Media and related services.

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Milad JT talks about expanding his business skills after being a successful musician

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Milad JT talks about expanding his business skills after being a successful musician

Many musicians are contented by creating music itself. But there are a few personalities who go beyond music. Milad JT alias Seyed Milad Torabi has brought music and business together and has broadened his opportunities by being a musician cum entrepreneur. Milad is all set to come up with his new techno album ‘Game On’ which will release by Summer 2020. After producing music for reputed names, the musician has now upped his game with some chartbuster tracks. His recently released track ‘People’ from his album went berserk in just a few days of its release.

Techno music

Before he started his journey in the music industry, he had been a guitar player who dreamt of traveling the globe playing music. He has his roots in Rafsanjan, Iran, and has established a lot of strong connections in the music industry. Milad developed an ear for techno music and later started producing electronic music for some of the most reputed singers of Iran. After producing music for them, Milad even produced music under his own label and collaborated with many talented DJs of the world. Celebrities like Mehdi Jahani and Reza Golzar appreciate and follow this young guy’s work on social media.

Merging business with music, Milad JT started investing in festivals and events he attended all over the world including festivals in Ibiza and Tulum. “I never restricted myself to music and wanted to explore different horizons of the business world. By bringing out my musical skill and business ability, it has been a roller coaster ride to host and invest in many shows”, he quoted. In 2021, the musician is all set to perform at various festivals across Europe and the USA. The events depend upon the release of his debut full-length record. Milad is anxiously waiting for the release of his record and we wish this young musician all the best for his upcoming work.

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Top 3 Keys To Unlock Success In International Business With Ethan Auguste

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Photo courtesy of Ethan Auguste

Ethan Auguste hails from the islands of Trinidad and Tobago in the Caribbean. He is credited for pioneering the promotion of Cultural Carnival Caribbean events in the United Arab Emirates along with hosting signature events held in Dubai, Los Angeles, and Bali, Indonesia.

His showcases and events have opened doors for creatives to showcase and elevate their careers with deals such as distribution with major record labels such as Sony Music.

He founded Thrive International, a platform created to support creatives, with over 100 performers, 20 designers, ten films showcased, and 60 industry speakers hosted across five countries.

Before he left for greener pastures in Bali, a place known for being a hub for high-level entrepreneurs, he had hosted and promoted various events as well as built relationships with Sony Music and artists such as Sean Paul and Shaggy.

For a man who’s seen much success in creative entrepreneurship, he’s certainly learned some lessons along the way.

Here are three major insights from Trinidad’s favorite son, Ethan Auguste:

Don’t Be Afraid To Fail

Ethan is no stranger to challenges. He says he’s learned to not see anything as a challenge but an opportunity. He says that over time he knew he had to keep moving forward with the projects and brands, even after failing multiple times.

“Everything was a stepping stone to another level, good or bad. Understanding all the disappointments and partnerships that didn’t work out, I was able to keep the focus and look at the positive in every situation.”

Make Sure That When Doing Multiple Things, They Relate

When asked what elements of challenges that could help other entrepreneurs, he shares that he usually wants to control everything himself and has held back on possible expansions, licensing, and other projects because he wanted to do it all himself.

“People tell me I’m working and pushing too many things at once and I should focus on one thing. As much as it makes sense, what I’m doing is building things that are all connected, and planting and growing the seeds.”

He shares that his solution to this challenge is not to be fearful of making decisions and of embracing trusting a business partner to share some of the load.

When asking Ethan his biggest advice to people who desire to become successful entrepreneurs, both financially and also in terms of personal growth, he mentions the importance of self-belief.

“Believe in yourself, try not to procrastinate, and don’t have fear of failure. Failure is ok and is not the end. Just look at it again and keep moving forward.”

Building A Million Dollar Network 

Ethan shares that over the last 16 years working on several brands, there were two main things that helped him get further. Building a strong network was important, but maintaining those relationships over the years was a game-changer.  He now feels confident because he’s taken the time to build a million-dollar network.

“Having this network grow is what gave me the confidence to handle bigger clients and partnerships regardless of the budget and situation.”

He is able to reach out to anyone and he believes it has “removed the 6 degrees of separation to around 3 or less.”

Finally, Ethan mentions that building your social capital by attending networking events (not just his own), and finding like-minded people to spend time with on a regular basis was a major impact on his success. He emphasizes others to “keep in touch annually or bi-annually.”

You can follow him on Instagram @ethanauguste

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How Will Marsh, a US Musician, Became a Member of a New Generation of Serious Indian Musicians

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There are so many layers of information when it comes to traditional sitar music. A hardworking musician named Will Marsh is on the path of demystifying them all. He understands deeply the cultural and historical aspect that involves the construction of the instrument, the forms or theory of the music that deals with mechanics of how it is played, and finally, stories or poetry from the tradition. Will Marsh has found that the combination of his speaking with a musical demonstration is very effective in not only communicating but also training others. He has also taken a lot of interest in exploring music for meditation, fusion-crossing cultures in music and the incorporation of the sitar in new music styles.

Marsh has held lectures and demonstrations regularly at universities to talk about topics ranging from music composition drawing from world styles to improvisation and adapting sitar styles to guitar. But he had to start somewhere. Growing up in Northern Michigan, a youthful Marsh fell in love with music and practiced playing the guitar 10 hours a day. Consequently, he developed compelling skills in the composition of classical music and jazz. “It became clear in my early teens that music was my path,” Marsh recalls. “I was a rock star at junior-high talent shows, playing Jimi Hendrix solos with my band, guitar behind my back.” 

Pivoting Toward Indian Music

After attending the renowned Interlochen Academy of the Arts as a guitar major, Marsh was accepted to the California Institute of the Arts and it was there that he says “the music of North India and the sitar especially drew me in like a magnet.” That was during his first semester. Marsh would later change his major to World Music and spent a lot of time practicing the sitar. This deep-dive into Hindustani music shaped Marsh’s artistry in a great way. 

Will Marsh has been a dedicated student of the sitar since 2006. He was initiated into the rich classical tradition of North Indian music by Ustad Aashish Khan, who is also the eldest son of Ustad Ali Akbar Khan, while a student at the California Institute of the Arts. Marsh’s commitment to this art form made him a member of a new generation of serious Indian musicians from the United States. He also had the privilege of studying with sitar masters Roshan Jamal Bhartiya, Tushar Bhaita and Shakir Khan.

Marsh made his first trip to India in 2016, where his playing was greatly accepted and he was celebrated as a sitarist. He has since made it a tradition to travel to India every year, where he performs and continues to learn. Something that keeps Marsh deeply connected with India is the large network of musicians he has created there over the course of time. “The music that I compose is highly unique as it draws from my extensive training in both Western and Indian music,” he says. “After a couple of trips to India, I realized I also wanted to work with the instrument (Sitar).” Marsh is deeply taken by the way the sitars are hand-crafted by families going back many generations. “I found a good trustworthy maker and launched the Will Marsh Music store in 2018.” 

Leveraging Technology to Inspire A New Generation Of Artists 

Marsh teaches Hindustani music both in the US and India where his music has been featured on stages in Kolkata, documentary films, yoga retreats, and albums by Grammy-nominated artists. Apart from being an internationally celebrated sitarist, Marsh has also recorded with Grammy Winning producer Brian Vibberts, and for Grammy Winning Pop Icon Belinda Carlisle. He has over 10 years of experience as a professional touring musician. His mastery of many musical styles allows Marsh to jump into any musical situation and up-level the tune. As one of few Westerners to become fully proficient in traditional sitar music, Marsh easily shines on stage with a captivating fluid melodic improvisation. His vision is not only to carry on a tradition that is over 1000 years old but also to have his own exciting voice in Hindustani. Will Marsh brings refined melody, imagination, and devotion to all facets of Hindustani music, thus acting as a bridge between ancient culture and modern technology.

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