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Revamping The Fitness Industry; TC1

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Meet James Cork, the proud owner of TC1, a fitness and supplement company focusing on whole-body wellness with a product line ranging from fitness equipment to vitamins and minerals and topical supplements.

James is very committed to physical health and strove to pass that passion on to others through effective products that act to motivate people.

“Your health is not an option – it is a way of life,” exclaims James!

Humble Beginnings

In 2014 James and his team began formulating the ingredients behind their now signature product, the Sweat Ignition Gel. 

“We were looking to create a unique product within the fitness industry to combat traditional thermogenics and workout gels that gave minimal results” says James.

James and his team had previously run online marketing campaigns for supplement brands. The success they created with the brands they worked with gave them the confidence to launch their own brand of unique fitness products.

“We saw how successful we could be in marketing other people’s products, so we decided to take the risk and gathered the capital to launch our own brand. What motivated us was the positive reaction we started getting to our flagship product, our sweat ignition gel,” explains James.

With positive feedback consistently coming in about the effectiveness of their product, they knew we were on to something. 

Early Hurdles

Although TC1 is now a successful brand, they did have their early struggles.

“Finding good people to run the business was hard. Not to mention the difficulty of finding enough capital to support our goals in the beginning,” says James.

The fitness industry is also notorious for starting new trends. So staying ahead of curves and trends in their market was always difficult for James.

“There are a lot of challenges in starting your own business. It’s important to persist through those tough times and believe in your goals and strategy,” James remarks.

James believes that finding a group of dedicated people who understand things won’t always go well and who continually work hard to help keep the business going is the best way to weather any storm.

Getting Ahead

In an industry as packed as the fitness niche, it’s important to have an outlying expertise that sets you ahead of the pack. 

“Our online marketing experience has allowed us to advertise more successfully than our competitors. We wanted to have a strong marketing team that could get our products in front of people when we knew we could produce enough products to meet the coming demand. Our team is also diverse in our skill sets and areas of expertise, allowing us to consistently think about our business in unconventional ways” states James.

James also touts TC1’s product research and development strategy as what keeps them ahead of their competitors.

But it has also come back to bite them a few times.

“Trying to get too creative with products has hurt us in the past. Extending outside our core products has been costly, but not very damaging. We don’t ever want to ‘stay in our lane,’ but we do want to always think critically about products we want to bring to the market” James says.

Now James and TC1 are working on growing their business through their core products. Through that they hope to find themselves in the top ranks among online supplement brands someday soon.

Closing Thoughts

The insight of any successful entrepreneur is inherently valuable. James recommends creating a good team and staying dedicated to your goals.

“Creating a great team is essential to the success of every business. We look for people with a strong work ethic and who are able to think outside the box and carry our message of innovation into all aspects of our business. But as a CEO, you need to be dedicated to your goals and strategy. Those goals may change, but the end result of creating a successful business does not.”

You can shop TC1’s signature Sweat Ignition Gel and other selections at tc1gelshop.com.

Nicolas Bueno is a Columnist at Disrupt Magazine. Nicolas Bueno is also the Content Manager at HighKey Agency. With a background in public relations and his passion for business, he now shares exciting stories of entrepreneurs and how they’re succeeding in their fields!

Business

Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

Marwan Shaheed is on the peak of taking over the business world. This blogger turned entrepreneur has been in the mentorship of world elite businessman and now is set to follow their footsteps to thrive in the industry to reach the ultimate peak.

Marwan is a 30 years old blogger turned businessman. He has recently been creating a buzz in the business world with his expertise in marketing and branding. Brands have claimed this young entrepreneur has helped them generate millions using his core knowledge and experience.

Marwan’s theory is simple with business, “lucky are those who make money while traveling on other expenses”. In this dynamic world, social media is the best thing ever happened to humans. It has become a mode of making money and one such name who has established himself is Marwan Shaheed.

Marwan in a recent interview with Clout News stated that, for him to help brands reach top results, he never compromises time for quality. These mindsets can for sure help any person reach any goals set and take over any industry.

The young entrepreneur since his start in the business world has toured pretty much the whole world and says, lucky are those who make money while traveling on other expenses.

To stay up to date with all the news about Marwan you can follow him on Google or even add him on all his verified socials named Marwan Shaheed.

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Business

Ryan Alford Is Helping Brands Grow In Real Time Through His Ad Agency Radical

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Ryan Alford is a marketing influencer and a visionary entrepreneur, who founded Radical in 2018, a full-service digital ad agency. He is a native of Greenville, South Carolina with humble origins as the second child of middle-class parents. 

Ryan was one of the first college graduates in his family and has since amassed over 20 years of experience in marketing and advertising working at some of the most respected ad agencies in the country, like Hill Holliday and EP & Co. Ryan has built two successful businesses from essentially nothing–with no outside investment, just full organic growth.

Today, Ryan focuses most of his time on his ad agency Radical, which is one of the fastest growing ad agencies in the Southeast, approaching four million dollars in revenue in less than two years.

Radical is a full-service digital agency built for nimbleness, speed to market, and unmatched capability. Leveraging a full stack web development team, in-house video production, and a no-rules creative team we build everything from ecommerce websites to custom B2B experiences. Radical was built for today’s client challenges.”

But Ryan was making ads way before he founded Radical. You surely have seen some of his work, whether it is the original iPhone launch or the $1 billion NFL agreement advertising.

“For more than 20 years in the marketing and ad agency business, I have worked on some of the largest brands and most recognizable ad campaigns in the world, including Verizon, Lexus, BMW, the NFL, Firehouse Subs, among others.” Ryan shares. “I also oversaw a $50 million segment of Verizon business working on launches that included the original iPhone launch, the $1 Billion NFL agreement, and the launch of Verizon FIOS.” 

Most recently, Ryan was in charge of building the personal brand of one of the most-watched personalities on Facebook in 2018, the “dancing dentist.” Also known as Dr. C, this personality, whose videos have been watched over 300 million times worldwide, was ignited by Ryan through a national PR plan. 

Besides all this, Ryan also hosts the Radical Marketing podcast, where he shares marketing insights and recommendations, and interviews dynamic influencers both in and out of the business world.

Back in 2014, Ryan was fundamental in the creation of the brand and marketing for one of the first automotive digital retailing platforms called iDrive On-Demand. The traditional purchase of a car often involves repeated visits to the dealerships and negotiations with dealers to reach the best price. iDrive focused on taking the customer’s specific requests via a website portal, including everything from make and model to interior color and fabric, to then search nationwide for a car that fits those conditions. 

Ryan is also the co-founder of GVL Hustle, founded in 2017 by him and Tyler Harris as a way for two of Greenville’s most successful entrepreneurs to contribute to their community through regular events that provided training and cooperation opportunities to upstate businesses.

After founding the GVL Hustle, its community rapidly evolved into one of the largest networking groups in the northern part of the state, and the #GVLHustle hashtag is now the most extensively used Instagram business hashtag throughout South Carolina, as local businesses publish and share their business growth stories.

Through all his ventures, Ryan wants to make sure to promote positivity while also leaving a lasting impact.

I want to feel like I have an impact, and I believe that if you have a positive mind, it solves 95 percent of your problems. We are all susceptible to life, but if you live with positivity and gratitude and appreciation, life will be better. Does it mean I’m positive every ounce of the day? No, but I believe in those core principles, and it keeps me going through.” Ryan shared in an interview 

In the near future, Ryan will continue to lead his ad agency Radical while being open to speaking opportunities in marketing, branding, digital marketing, social media and e-commerce.

With Radical, Ryan is helping brands grow in real-time – just as he is. Find out more here.

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Business

Aziz Akhmedov is an example of how the modern entrepreneur should be – honest, smart and goal-seeking.

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An experienced manager, businessman, influencer and blogger – today he heads a large flour mill in the Emirate of Sharjah

He was born and raised in Uzbekistan, in the city of Tashkent. For him, it all started here. Aziz received two higher educations: technical and legal, took the first steps and achieved success in business. Gained managerial skills and experience: held the post of CEO in large companies and owned a chain of stores. He really loves this city and tries to be there as often as possible, because here is his home & family. He owes all his merits to what he gained in Tashkent.

His move to Dubai took place in 2011. Aziz was invited to lead the construction and launch of a large flour mill. The founders of the company were very dissatisfied with the existing management team, because all the deadlines for the project were decently expired. He was asked to recruit his team to restart all the work. Without a doubt, he accepted the offer. First of all, he liked the country itself. And secondly, he had managerial experience, and he felt that he would cope with the tasks. Initially, there were many difficulties: lack of knowledge of the language, the intricacies of local legislation, the characteristics of culture and mentality. But he managed to assemble and rally a very strong team and bring this project to the finish line.

A good manager should clearly understand and imagine what he is doing, think strategically, be able to take full responsibility and be stress-resistant. Human qualities, such as honesty and decency are also important. Proper business relationships should be clean and frank without a single hint of deception.

A person should run a business with a pure mind and heart, in which experience, desire, love for his work, and self-confidence are perfectly harmonized. Of course, you can’t stop there: to keep up with the times, you need to develop, monitor market trends, read the right literature. Today it is straightforward to get access to the necessary information; the main thing is your desire and motivation.

Aziz is sure that the success of the company depends on a workable and close-knit team. The company employs representatives of more than 6 different nationalities, and he pays special attention to ensuring that the team always has a healthy atmosphere. He often organizes various teambuilding, collects football teams – this combines business with pleasure; arranges open meetings at which problems and questions are raised and try to solve them. Aziz claims that it is imperative that each employee is involved in the work process and feels his importance to the company.

At the stages of the formation of the company, his role resembled of a father for everyone. He was constantly present at all sections and fronts of work, supervised and instructed the staff. Now, when all the processes have already been established and production has been put on stream, he moved away from the operating part and took the observing position of “grandfather”, who can help with advice during meetings with top managers.

Today, Aziz is the CEO of this company. In short, this is a large enterprise that produces all types of wheat flour, bran and semolina. Production focuses primarily on the Arab and Indian markets.

This factory produces normal flour, as well as traditional stone grinded Indian chapati flour, which is called atta. Looking at the progress that they have now, we can confidently say that Aziz managed to create a successful, competitive company that is gaining momentum every day.

In Dubai, Aziz lives with his wife and three children. The time that he spends with his family is invaluable to him and he takes a very responsible approach to the issue of scheduling his time in order to clearly divide the time between work and family. This is a very important balance for him, which he tries not to disturb. At work, Aziz does not talk about family, but at home – about work.

The main motivation for Aziz is his family, big and strong in spirit. Spouse and children, parents and brothers – their love gives him strength and self-confidence and helps him overcome obstacles to his goals.

 

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