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Screw The Side Hustle with Kevin Mills

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What’s your backstory? 

Did you ever have an origami folding kick as a kid? I did. At the age of 7, I learned how to make little paper baskets from a book. But as you can guess, I had no need for 100 paper baskets.. What I did NEED was a new toy. Consequently, I loaded all of my paper baskets into a bag and headed to the largest marketplace I knew of at the time. The church my dad pastored! I went up and down the aisles selling them at 50 cents a pop. I was making money hand over fist! That is, until my dad found out!

The older I got, the more I realized the value of building my own companies. It was much easier to get the cash I wanted by building out a product or service that people wanted/needed than it was working 40 hours a week at minimum wage. At the age of 16, my biggest success so far was a landscaping company that my cousin and I built. We consistently reinvested our earnings into the company and new equipment. We were actually doing pretty good! There was just one problem. Landscaping is hot and hard work! 

I landed my first gig in sales at 16. I went business to business selling advertisement for a start-up weather company. I’ll be honest. I sucked at first. But, I kept at it and kept perfecting the craft. At 18, I went on tour across the country delivering motivational speeches at schools.

At 19, I had lived quite a life.. Travelled the country, worked in five different industries, and helped start three different companies. I was primed and ready for the next adventure. On my way back to my house from my honeymoon, I stopped by my brother’s house to drop off a gag gift I had picked up for him at the beach. After talking for a few minutes, there was a knock at the door. A door-to-door vacuum salesman wanted to show them his system. For some reason, I decided to stay and check it out. Next thing I knew, I had bought a $3,000 vacuum and quit my very comfortable job in the industrial electrical industry in order to pursue “Door to door fame”. Over the next 18 months, my wife and I grew our team to the largest in our area at the time, over seven figures in sales, and #1 Recruiter in the nation. I then decided to change things up and dive into the mortgage industry for a change in scenery. I also decided to start my podcast “ Screw the Side Hustle” to share my journey and the journey of other successful entrepreneurs with the world.

What made you decide to choose this career path? 

At some point, I just had a lightbulb moment and realized that I had gotten to the point where I needed to make the decision of whether or not I wanted to be in the vacuum business for the next ten years. The answer was I didn’t. So, I packed up my family in our SUV and drove across the country where my wife and I secured our MLO (Mortgage) licenses. We knew we wanted to be involved in the real estate world, but wanted to be in an environment that we could exercise our sales muscles and maintain a 30-45 day sales cycle instead of the much longer cycle you often see on the realtor side. I also knew that I wanted to begin building an empire and a community. That’s when I made the choice to begin building out “SCREW THE SIDE HUSTLE” . I knew I wanted to knock it out of the park, so I followed one of my favorite quotes. “Only take advice from someone you would trade places with”. I decided to make a very hefty investment for a day in Vegas with Travis Chappell, host of Build Your Network (Top 25 Business Podcast). As they say, the rest is history.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I first started in the door-to-door industry is when I really started honing in on my sales skills. I had only been in the business for a couple of months and I decided to take one of my team members out door knocking to “show him how its done” . I hopped out of my truck full of ego and glee, ran up to the door and started knocking. Within a few brief seconds I was met at the door with a shotgun and a very pissed off person holding it. Needless to say, I tucked my tail and ran back to safety all while checking to make sure my underwear was still clean, ha! Moral of the story, no matter how good you are at what you do always be prepared for the unexpected!

What do you think makes your company/personal brand stand out? 

Screw the side hustle is a pretty controversial statement. I think that the only way to really get the success you are looking for is to dive “all in” on your venture. So many people want to “play it safe” ,but they will never see the results they want by doing that. One thing I’m not afraid to do is be controversial. I don’t ever create things simply to cause division and piss people off , but one thing I will always do is stay true to myself, my values, and my ideas.

What’s a quote that you live by? 

“Not no, but how” So many people stop when they hear no. No means nothing to me. As soon as I hear the word no, gears start turning to figure out how to make it happen.

Kevin Mills

Nathan Ray Ortega is the founder of influencer podcasts. Nathan helps those share their great story, by helping entrepreneurs, authors, influencers, millionaires and many more get on podcasts and tv shows around the world, his passion is to help share the stories of the few to impact the lives of the many. Nathan had to overcome many obstacles during his journey, from having 16 different jobs at age 20 to being homeless and sleeping in a car with his pregnant girlfriend, and even changing in public bathrooms for 2 months, but during that time Nathan stayed motivated and listened to many powerful stories that changed his life for the better. Nathan thanks the power of podcasting for motivating him to push further with every episode of entrepreneurship. ''Life is never a straight road, we have to face unknown obstacles, many emotional experiences, and life-changing habits, to get to where we need to be.'' - Nathan Ray Ortega

Business

Want To Reach Your First $10,000 Month? Avoid These Three Biggest Mistakes That Keep You Stuck In Your Business

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Struggling entrepreneurs often wonder why their businesses are not thriving, despite working long hours and consistently marketing their offers. What they probably don’t realize is that they are making three common mistakes that can be easily prevented.

For young entrepreneur Ellen Yin, it is easy to spot why some entrepreneurs are failing to achieve their first $10,000 month. Yin explained that they are likely committing three big mistakes that keep them stuck in their business. “Based on my own experience scaling my service-based business to multi-six figures and helping other entrepreneurs make their first $10K month, trying every strategy being taught by industry gurus will keep you overwhelmed and chasing shiny objects. We’ve been sold this lie that we have to post every single day on every platform like a content machine, or that building a large following should be your number one priority. They always advise entrepreneurs to increase their online presence on social media platforms. What I have learned is the simpler you can keep your marketing system, the better.”

Mistake#1: You Need A Large Audience To Make Your First $10,000 

Yin said that most entrepreneurs think that they need to build a large following so they can attract new clients. “This is not the case for most service-based businesses who are working with clients one-on-one. You do not necessarily need to have a huge following or audience on social media to make your first $10,000,” she added. Also, she emphasized that popularity does not equal to profitability, saying that, “I only had 3,000 followers when I made my first $10K month.”

Many entrepreneurs will ask what they should do instead. Yin responded that it is easier to borrow influence than to create it. “You do not need to wait to build a large audience in order to connect with your ideal clients. What you need to do is find them in the communities where they already exist,” she said. It is an efficient strategy executed using targeted hashtags, search filters, and platforms built by influencers in your space. She added that entrepreneurs must look for individuals who are already talking about the need that their business or service can fill. “In my experience, it is easier to sell to someone who is already problem aware and is just looking for the right solution than trying to convince an individual that they have the problem that your service can solve,” Yin said. Instead of paying so much attention to vanity metrics like their number of followers, she urged entrepreneurs to focus on profit-driving activity.

Mistake#2: Trying To Achieve An Income Goal Without A Game Plan 

Yin observed that some entrepreneurs try to reach their income goals without having a strategic plan.  “They forget that a dream without a plan is just a wish. You need to reverse engineer how to get to your income goal and develop a marketing plan based on data, not on guesswork,” she added.

“If you are standing on one side of the river and you want to get to the other side, you need to build a bridge so you can cross the river and get to that side,” Yin explained. 

Yin shared, “I guide entrepreneurs in answering a set of questions to reverse engineer their first $10,000 month.” Yin asked entrepreneurs how many hours they spent in a week delivering their client work and the number of hours they need to complete it. “It allows you to determine the maximum client load that you can handle in a week. By answering these questions, you can better establish how to price your services to reach the first $10,000 month,” she explained.

Yin also asked entrepreneurs to track their average conversion rate, which in turn determines the total number of leads they need to secure each month in order to close their desired number of clients to make their income goal. This gives entrepreneurs clear marketing targets for outbound engagement. “By answering a few simple questions, you can create a customized game plan tailored to your business,” she said. 

Mistake #3: You Need To Post Every Day And Be On Every Platform

Some entrepreneurs spend all their marketing efforts on creating content. They believe that they need to post every single day and be present on every social media platform to make money. Yin busts this myth by clarifying that it’s not the quantity of content but instead the right type of content that results in sales.

Yin explained that posting every day on every platform is time-consuming and not sustainable.  “I know this is an unpopular opinion, but you do not have to put out consistent content to attract consistent clients. What you can do is leverage evergreen content rooted in sales psychology. This content is strategically designed to help your audience overcome their objections before they even speak with you. The right content will educate and attract new potential clients to you daily, even when you don’t post,” she said.

Connect with Ellen

Yin is the founder of Cubicle to CEO, online membership and podcast of the same name for service-based entrepreneurs. “I teach struggling service-based entrepreneurs a step-by-step system to attract consistent clients and make their first $10,000 month,” she explained. Through her social media marketing agency, she has helped boost the growth of many businesses, from local startups to multi-million-dollar and Fortune 500 brands.

To learn more about Ellen Yin, please kindly visit her website at www.ellenyin.com.

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Business

Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

Marwan Shaheed is on the peak of taking over the business world. This blogger turned entrepreneur has been in the mentorship of world elite businessman and now is set to follow their footsteps to thrive in the industry to reach the ultimate peak.

Marwan is a 30 years old blogger turned businessman. He has recently been creating a buzz in the business world with his expertise in marketing and branding. Brands have claimed this young entrepreneur has helped them generate millions using his core knowledge and experience.

Marwan’s theory is simple with business, “lucky are those who make money while traveling on other expenses”. In this dynamic world, social media is the best thing ever happened to humans. It has become a mode of making money and one such name who has established himself is Marwan Shaheed.

Marwan in a recent interview with Clout News stated that, for him to help brands reach top results, he never compromises time for quality. These mindsets can for sure help any person reach any goals set and take over any industry.

The young entrepreneur since his start in the business world has toured pretty much the whole world and says, lucky are those who make money while traveling on other expenses.

To stay up to date with all the news about Marwan you can follow him on Google or even add him on all his verified socials named Marwan Shaheed.

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Business

Ryan Alford Is Helping Brands Grow In Real Time Through His Ad Agency Radical

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Ryan Alford is a marketing influencer and a visionary entrepreneur, who founded Radical in 2018, a full-service digital ad agency. He is a native of Greenville, South Carolina with humble origins as the second child of middle-class parents. 

Ryan was one of the first college graduates in his family and has since amassed over 20 years of experience in marketing and advertising working at some of the most respected ad agencies in the country, like Hill Holliday and EP & Co. Ryan has built two successful businesses from essentially nothing–with no outside investment, just full organic growth.

Today, Ryan focuses most of his time on his ad agency Radical, which is one of the fastest growing ad agencies in the Southeast, approaching four million dollars in revenue in less than two years.

Radical is a full-service digital agency built for nimbleness, speed to market, and unmatched capability. Leveraging a full stack web development team, in-house video production, and a no-rules creative team we build everything from ecommerce websites to custom B2B experiences. Radical was built for today’s client challenges.”

But Ryan was making ads way before he founded Radical. You surely have seen some of his work, whether it is the original iPhone launch or the $1 billion NFL agreement advertising.

“For more than 20 years in the marketing and ad agency business, I have worked on some of the largest brands and most recognizable ad campaigns in the world, including Verizon, Lexus, BMW, the NFL, Firehouse Subs, among others.” Ryan shares. “I also oversaw a $50 million segment of Verizon business working on launches that included the original iPhone launch, the $1 Billion NFL agreement, and the launch of Verizon FIOS.” 

Most recently, Ryan was in charge of building the personal brand of one of the most-watched personalities on Facebook in 2018, the “dancing dentist.” Also known as Dr. C, this personality, whose videos have been watched over 300 million times worldwide, was ignited by Ryan through a national PR plan. 

Besides all this, Ryan also hosts the Radical Marketing podcast, where he shares marketing insights and recommendations, and interviews dynamic influencers both in and out of the business world.

Back in 2014, Ryan was fundamental in the creation of the brand and marketing for one of the first automotive digital retailing platforms called iDrive On-Demand. The traditional purchase of a car often involves repeated visits to the dealerships and negotiations with dealers to reach the best price. iDrive focused on taking the customer’s specific requests via a website portal, including everything from make and model to interior color and fabric, to then search nationwide for a car that fits those conditions. 

Ryan is also the co-founder of GVL Hustle, founded in 2017 by him and Tyler Harris as a way for two of Greenville’s most successful entrepreneurs to contribute to their community through regular events that provided training and cooperation opportunities to upstate businesses.

After founding the GVL Hustle, its community rapidly evolved into one of the largest networking groups in the northern part of the state, and the #GVLHustle hashtag is now the most extensively used Instagram business hashtag throughout South Carolina, as local businesses publish and share their business growth stories.

Through all his ventures, Ryan wants to make sure to promote positivity while also leaving a lasting impact.

I want to feel like I have an impact, and I believe that if you have a positive mind, it solves 95 percent of your problems. We are all susceptible to life, but if you live with positivity and gratitude and appreciation, life will be better. Does it mean I’m positive every ounce of the day? No, but I believe in those core principles, and it keeps me going through.” Ryan shared in an interview 

In the near future, Ryan will continue to lead his ad agency Radical while being open to speaking opportunities in marketing, branding, digital marketing, social media and e-commerce.

With Radical, Ryan is helping brands grow in real-time – just as he is. Find out more here.

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