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Entrepreneurship

SEO transformed Flux Chargers. Alejandro Rioja shares his story

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Alejandro Rioja is the mastermind and founder behind Flux Chargers, the best selling portable charger in over 90 countries. He came from Bolivia to study Computer Science at UCLA. He started Flux during his Junior year and grew it to $110k/mo in revenue. 

He currently works on the Growth team at Samsara. He also owns nine blogs that get a combined 300k visitors each month.  In his spare time, Alejandro enjoys rapping as @YoungSlacker, and trading stocks. 

“I treat my life like a business and set OKRs (Objectives and Key Results) for myself every year, quarter and month. I have a great accountability network of mentors and friends that I check in with almost daily,” he explains. 

How Flux got started

Alejandro was looking for a way to pay for his college tuition when the idea to sell a portable charger arised. “Legend has it that in Spring 2015, my co-founder Miles Anthony and I went to a party on a Thursday night after a long day at UCLA. Since I had been out of my apartment for the whole day, my phone battery died quickly at the party. When someone handed me a charger to charge my phone I noticed how bulky and awkward the charger was and wondered if we could come up with a better solution for a portable charger. This is what started Flux Chargers. Miles, being a great designer and having connections in China, was the missing link to our company. The rest, they say, is history,” he tells. 

Alejandro and his business-partner Miles quickly realized that the then-current portable charger market was missing something. From here came the idea to sell a product that was sleek and well-priced. They decided to distribute their product through online channels (SEO, PR) where it took off and was an instant hit.

Now, The Flux Portable Charger comes with built-in cables for both iPhone and Android, and has received great press, including a #1 worldwide rank by Yahoo Tech, Digital Trends, Engadget and others. 

Insane work-ethic

Alejandro really enjoys what he does. This is what compels him to spend almost all of his day working on his dreams. He is truly passionate about what he is building and passionate about sharing it with the world. 

When asked about how he learns new skills, he mentioned: ”People overestimate the time it takes to learn a skill and thus are fearful to learn. Any entrepreneur should be honing his or her skills and learning new ones on a daily basis to keep up with the competition.” He stresses the importance of using the information that is readily available for everyone on Youtube, Udemy or Google. Through dedication, and a desire to improve yourself, there is enough information out there to transform an average entrepreneur into a stellar one. It just takes determination and perseverance. 

Novel and unique SEO skills

Alejandro’s SEO skills are rare. Every time he publishes a new guide on his blog, his readers can’t wait to devour it. He can start a website and get 10k new visitors like it’s nothing. His expertise lies in building processes and frameworks that are highly scalable and that help attract the right audience through organic channels. The work he has been doing at Samsara, helping position it as a leader in IOT is evidence of this. He builds technical scripts and delegation workflows that make him highly efficient. For instance, he clusters keywords in a way that help him understand the entire Search Market and help him map out his content strategy. 

His latest project is Future Sharks, a website that features entrepreneurs from all walks of life and geographies, and provides them with a platform to reach 50k readers. Having grown Flux from $0 to $110k/month, Alejandro is ready to dominate any and every industry. He is working nonstop, to ensure that Flux becomes a worldwide brand, and transforms the world. 

For more information on this entrepreneur, click here

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Entrepreneurship

How Golden Cala Lensme create positive tidal waves in the Arab Market.

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Golden Cala the sole owner of Lensme, the contact lenses brand that was founded in 2013 and exploded in popularity through recent years, can now be found in 5000 points of sales.

Is Golden Cala’s success based solely on the genius of its marketing strategy, or the superiority of the products it caters?

Well, Golden Cala’s success should be attributed to both its marketing strategy where every billboard and influencer in the Kingdom of Saudi Arabia points the consumer to Golden Cala’s products, but let’s not forget that the Saudi consumer is not senseless and demands the best and top of the line products in quality, while demanding the latest trends. So Golden Cala’s genius is that it makes sure to market its products through most advertisement posts, while catering high-class quality products and brands.

How can companies earn the trust of their customers like Golden Cala did through Lensme?

The simple answer would be to cater the best products that it can through scouring the market for the best manufacturers that are certified internationally, and a renowned for their eye for details and quality. In addition to that through customer service, as Golden Cala has employed 200 beauty advisors in most of the points of sales that its products are available in, so customers can feel safe and appreciated while making their purchase.

Does Golden Cala look to expand, or is it content with the success that it has reached, as a small Saudi business?

Golden Cala is happy with the progress and the success that it has achieved in the short time that it has been in business for, but it sees that when it comes to success the sky is the limit, and will not be satisfied until it reaches a billion or two dollars in revenue, as it aspires to create and advance products and brands that will impact the region and the globe positively.

Remember to follow them on Instagram

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Business

Designing Smiles is This Dentist’s Passion; Dr. Matthew Kaiser

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Dr. Matthew Kasiar is a general dentist practicing in the Nashville, TN area. Designing smiles is his passion! And Dr. Kasiar has been fortunate to help many people transform their smiles including artists and celebrities. 

Currently, Dr. Kasiar uses virtual consults as a way to connect with potential patients all over the country. They are able to submit 2 pictures and within a week they receive a personal video consultation from Dr. Kasiar discussing treatment options and cost. Dr. Kasiar believes being transparent is the key. Patients want to know who they can trust, how long will it take, and how much it costs. He answers all those questions in the virtual consult. 

Kasiar has always been intrigued by the design process. Whether it’s designing something mechanical or a new smile, he loves the process!  

His path to dentistry was a unique one. Dr. Kasiar’s love for designing things led to becoming a Mechanical Engineer. He loved it, however he missed the people part of the job. That’s when Dr. Kasiar became intrigued with dentistry. It allowed him to design and also to have social interaction with patients and build relationships. “The feeling I get when a patient first sees their new smile is indescribable,” Dr. Kasiar says. “It is the most rewarding moment of the whole process.” 

Challenges of Entrepreneurship

According to Dr. Kasiar, the biggest challenge of entrepreneurship is deciding to take action on your dream. “There are a lot of great dreams and ideas out there that never make it to reality. Most often it’s because of a fear of failing. I say that because I was fearful too. But I knew I would always wonder ‘what if’ if I never tried,” Dr. Kasiar states. 

He also believes that having the right mindset is equally important. Dr. Kasiar believes that if you go into business with a negative attitude you will get negative results. However, he’s not saying that having a positive attitude will be enough. Problems will come up.  But it’s that positive mindset that will keep you motivated and focused to overcome them. 

Scaling a Business

Dr. Kasiar believes there are two things to keep in mind when scaling a business.

The first is to define your core customer. You want to find people who can use your service, and are willing to pay for it. You’ll then want to make sure they don’t start drama. And as a bonus, you’ll want to figure out if they are willing to refer other clients like themselves.

The second is to solve one major issue extremely well. Oftentimes, Dr. Kasiar notices that companies are selling anything to anyone without a real plan. He believes that if you want to grow a real business, you have to double down on solving one specific problem for a specific market. And if you can become an expert at that one thing you’ll be able to scale in that market because there’s likely more than enough customers in that niche. After all, the world is huge!

Standing Out From The Crowd

In order for his company to stand out from the crowd, Dr. Kasiar places huge emphasis on customer service. “I feel like the healthcare industry as a whole lacks quality customer service,” he says.

At his practice they don’t want patients to feel like an inconvenience instead of a patient. “We make each patient feel like they are the only one there. We are 100% focused on their needs and go above and beyond to exceed expectations. They aren’t just patients, they are our family” states Dr. Kasiar.

What Success Means to Dr. Kasiar

Dr. Kasiar believes that his biggest success has been his ability to give back to his community through free dental days. “We’ve been able to serve many people who otherwise wouldn’t have been able to receive treatment. It’s amazing to see all the competing doctors come together for a common cause and serve our community. It truly is a rewarding experience for everyone!”

As for his legacy, Dr. Kasiar wants to be known as the dentist to come to for a smile makeover. He seeks to build confidence for every patient he’s worked with so that they can be the best version of themselves. And he wants to be known for helping teach other dentists the art of designing smiles. 

Dr. Kasiar’s practice is located in Franklin, TN. If you would like to receive a virtual consult from Dr. Kasiar, visit his website!

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Business

From Fashion to Social Media, Marcello Lucky Razavi Has Seen It All

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Marcello Razavi, better known as Lucky Razavi, started with a background in fashion design. Having the previous experience of owning and operating seven different brands that have all been sold worldwide since 1996, he currently runs a company that specializes in social media management and content creations.

Marcello graduated out of high school in 1993. Right out of the gate, he set up shop and opened a clothing brand called Chochie Casuals which specialized in rockabilly apparel. Regardless of his early success, he still attended college and got a degree as a backup, incase the fashion world wasn’t his ideal industry.

Over the years, Marcello started a variety of other brands such as Spanish Harlem Industries, 187 INC Clothing, Meow Gang and Avenue Streetwear. Deciding to retire from the fashion world, and taking a break from the corporate world 2014, Razavi started DG Media & Entertainment Group just four years later. To date, his company handles an array of different digital media aspects. These range from brand awareness, all the way to social media growth. DG Media & Entertainment Group also manages celebrities to help them with the digital world, outside of what they do already in the real world pertaining to their celebrity status.

During his senior year of high school, Marcello attended a house party and ended up kissing a girl who was his best friend. The following day, his best friend officially stated the two were a couple. Macello responded, “DUI Baby”. She looked confused and he re-explained, “Dating Under the Influence”. Immediately, this excuse went viral around his campus, even though the term ‘viral’ didn’t really exist since it was pre social media.

As the local exposure of his quote continued to grow, Marcello capitalized on the hype and immediately began printing tee shirts and hats. He started to distribute these items to all the highschools in his district, with no shortage of consumers. At the age of just 17, Marcello realized his aptitude for fashion.

After high school, he attended post-secondary school while still creating clothing and selling it to friends and co-workers on the side. Marcello ended up designing a custom woman’s dress at the time- a new style that hadn’t been created previously -and got into a large woman’s chain store called Clothes Time and Contempo. “It was ironic being in college and having two full-time jobs as a waiter, while on the other hand my clothing brand was in one of the biggest chain stores in America. I don’t like getting comfortable and always make sure that I have plan B, plan C and plan D as backup in any business direction I plan to take,” says Marcello.

Starting in the fashion industry, Marcello had to fight for his spot to become a success. He gives the following advice when beginning; “You need to believe in yourself. It sounds cliche, but you need to understand some people make it overnight and others might take 10 years before they start seeing their dreams come true. Be open to take criticism, and at the same time not to allow anyone to shatter your dreams. I remember I would go to clothing stores to get my brand into them and some buyers were so rude. They would say ‘don’t quit school’, and ‘fashion stuff isn’t for you’. I surely proved them all wrong in time,” Marcello explains. Another important factor that led to his success was to be and stay humble. There was no shortage of that when he worked two full time jobs as a waiter. He always made sure his first job paid for both his clothing companies overhead and the other college classes he attended.

Mindset is also very important to this serial entrepreneur. Patience, believing in your service or product, and not focusing on the money are some core pillars of Marcello’s accomplishments. “Start a business to satisfy your dream job. I always say make a hobby your job. Then, when you work it doesn’t feel like work and more as happiness. And don’t forget to believe in yourself either! Being a CEO isn’t an easy journey. If it was, everyone in the world would be one,” Marcello says.

Having the experience of running a multitude of businesses, Marcello reflects on how to scale a business effectively. Find the business field you want to join and make sure it’s something you are passionate about. Always have at least two streams of income coming in, one to cover your lifestyle and bills, and the second to fund your new found business.

Studying your field of business and researching your competitors is also important, as it gives you an idea on what errors they’ve made in the past and an idea on how to not repeat them again on your own company. Always spend your money wisely, make sure you are not in debt, because when you’re in debt you might make or take higher risks, which stunts your growth.

In the fashion world, there are many competitors. Marcello entered it truthfully and honestly, only creating clothing that he would wear personally and or what he would find a woman attractive wearing, never bothering with trends or styles that he didn’t find interesting.

In the social media world that Marcello currently works in, he only works with celebrities who encourage a strong work ethic. “Brittanya is a prime example of that, as she never does anything she doesn’t believe in, and when she agrees to join a project or create content it’s always with full passion. I actually look up to her a lot, she truly has the mind of a hustler and feels that at times we had 48 hours in a day versus 24 because she loves to work so much,” says Marcello.

The majority of entrepreneurs run into many challenges when running a business, and Marcello is no exception to that statistic. His worst loss was losing millions back when websites were popular. Marcello had refused to make any e-commerce website, due to focusing so hard on not stepping on retailers toes.

Always having a massive following even since the MySpace day, he would always send traffic to realtors worldwide to get his 187 Inc merch. With the creation and popularity of Instagram, Marcello finally bounced back from this mistake, and made a website. “It exploded with sales that blew my mind. We would have random 50% off Instagram sales and gross $80,000+ sales on a weekend. So that was my biggest failure coming to the party late with an e-commerce store. I’ve always had that nitch of connecting with my followers for my clothing brands, always playing the middleman and sending them to retailers instead,” says Marcello. Keeping up to date with trends and always looking for something new is important to not only the success of a business, but also the long-term survival.

With these explosive numbers, Instagram changed Marcello’s life. “I started noticing how close of a connection I was building with my followers for my clothing brand,” says Marcello, “Then I realized- why don’t we just create a company that specializes in all fields of social media instead. From management, to content creation, to branding of people, services, and products”. And that led to the creation of DG Media & Entertainment Group.

Fully utilizing the power of social media, he’s currently in the process of creating a podcast, opening up a vegan restaurant and bakery, and lastly, making a vegan clothing brand. “It’s 2020; The future is vegan,” explains Marcello with a laugh.

Legacy is something that Marcello plans to leave behind with his journey. Not only as a business mogul, but also as a loving father and companion. He also intends to break the societal ‘norm’ of people’s first-glance judgements. “I’m referring to the old saying, ‘don’t judge a book by its cover’,”  says Marcello. “I understand the way I look and I know people will judge me for that. ‘All authors are responsible for his/her own book cover’. I want to live by example versus just being all talk. So far I feel like I’ve been doing a great job.”

If there’s anything to learn from Marcello’s story, it’s to understand that owning and maintaining your own business isn’t easy. “You have employees- now family members -that depend on you. I say family members is because your employees are also a major part of your success and you need to take care of them. Having your own business is very stressful, you need to be mentally prepared to sacrifice holidays and other fun things until your business is fully functioning,” says Marcello. “Lastly, in my early years of having my business I would fantasize about working for someone and just coming into work and going out. Going home and being present in the moment. Unfortunately when you are self made that isn’t the case. You think of work 24/7, even in your dreams. So be ready to fully get yourself involved in whatever career path you decide to take and just get started.”

If you’re interested in keeping up with Marcello’s journey, take a look at his Instagram

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