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Entrepreneurship

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

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The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business. To help achieve this, the iconic Elena Cardone is launching 10X Ladies.

10X Ladies is a conference designed for women who want it all. It will take place on February 24-25 in Las Vegas, with 10 amazing speakers and more. Some of the invited women are fashion designer Rebeca Minkoff, social media influencer Lisa Morales, and business coach Danelle Delgado.

The idea behind the conference is to expand on the 10X Growth Conference headed by her husband, Grant Cardone, which has been voted the #1 conference for marketing by Forbes, and has taken place every year since 2016.

“I decided to do 10X Ladies because I really wanted women to have the opportunity to be introduced to everything that we do over at Cardone Enterprises, Cardone Capital, Cardone Ventures.” Elena shares.

Grant Cardone runs an empire that includes a sales training University, Grant Cardone TV, a real estate company and more. This is why both Grant and Elena’s vision has always been to build an empire. For years, Grant has been organizing conferences and attended public speaking opportunities to share his ideas and tools with people.

“I feel that some of the ladies might not gravitate towards Grant, but they could come to the ecosystem through me. I didn’t want ladies to be left out of all the information Grant has and now I have as well.” Elena says. 

10X Ladies looks precisely to close the gap that exists between entrepreneurship and business-driven women who want to build an empire, and all the necessary resources to do so.

“Fifteen years ago when I was trying to figure all of this out, there wasn’t a successful couple [in business] that would have the curtains open to show how they do things. Grant and I found that if we hit a certain level, we would keep the doors open so that everyone could see and learn to fastrack their way to success.” Elena says.

It is because of the sense of responsibility that Elena feels now that she is in a position to help others, that she has gone all in into the planning of 10X Ladies, where speakers of the likes of Shay Rowbotton and Maria Conceicao will be sharing their experiences.

“I am very excited. 2020 is self declared the decade of the woman. 10X Ladies comes right on time for that, with amazing speakers and incredible women who can share their stories on how women develop who they are and help women develop their potential.” Elena stresses.

Elena, who first came to prominence as an actress, who starred in Two and a Half Men and Days of Our Lives, married Grant Cardone in 2004. She eventually got involved in business, which had always been Grant’s ballpark, and both began to build their brands in support of each other and their common brand. But her role is mostly to support what Grant does while raising their two kids, which some people see as too traditional.

“I would never tell any couple to do something because it is the woman-way or the man-way. It just happens I married a man who is amazing at business and you would have to be an extreme baller to keep up with him anyway. That was not my forte. I was an actress, I came from a different world. I am a creative person who does things in a visionary way. And what we try to do is divide and conquer and do what we are both good at. He happens to be very good at business, and I support him and give him my visions and ideas.” Elena says.

With 10X Ladies, Elena is creating the perfect platform to share the tools and resources she has had access to, with other women like her who are willing to build and grow their own empire, in whatever industry interests them. 

“The more I have created an empire the more I feel responsible to help women fastrack their way to success.” Elena emphasizes.

There are only 500 spots to attend this fantastic one-of-a-kind conference is Las Vegas, which promises to be the first of many. To find out more about Elena’s work and 10X Ladies, go here.

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Entrepreneurship

How To Build A Thriving Brand in 2020 With Entrepreneur Marco Calamassi

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Marco Calamassi  is an Italian entrepreneur and founder of BrandsBuilder. BrandsBuilder helps influencers, web personalities, celebrities and media companies develop their own brand, product or service that speaks to their audience. It takes them from Brand Sponsorship to Building and Scaling their own brand.

What is your background ?

My background is in Business Management. But I’ve been involved with online commerce since I was 10, Ebay.com was just becoming a thing and while my friends were outside playing soccer, I was searching suppliers in China and order a full ship container of goods.

What was your first business venture ?

First “online” business I managed to setup was buying and selling sneakers. It was the early history of Ebay and online sales were starting to skyrocket, at the end of the past century. Economies were booming and consumerism was at its peak. I was 10 and making between 5 and 8k a month.

What was your first success story ?

A surprisingly successful business deal was the purchase of a full container of Jumping Stilts when I was like 12. When I saw the truck with the ship container arriving at my house, from China, made me “wow”. I was able to flip those Stilts for a 6x markup.

Remember to follow him on Instagram

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Entrepreneurship

From College Football Star to Fitness Apparel Owner; Journey of Justin Allen

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Justin Allen

For most athletes the next step after college is to head straight into the major leagues. Whether that is the NFL, the NBA, the MLB or even the NHL the journey to get to the next level is almost 90% of all collegiate player’s plans. They put their bodies on the line for those college years without the ability to earn a penny from their talents on the field. Getting to the next level is the common goal that makes all the hard work and sacrifices throughout college worth it.

Meet Justin Allen. He is a serial entrepreneur, but before all of that he was a nationally ranked linebacker at Cheyney University of Pennsylvania. He attended that college as a business management major which propelled him not to the NFL, but to be the owner of several companies. His biggest company to date is a fitness apparel clothing called “DA Method Apparel”.

Planting the seeds

Since an early age Justin Allen knew he was going to be an entrepreneur. Although he had dreams of playing in the NFL, his vision of ownership eclipsed those thoughts. He went to share with me that entrepreneurship has always been apart of who he was. He came from a very driven, disciplined and hardworking background. His parents were hard workers so it was something that was always around him. Although as child, his job was always to focus on his education, his personal love for sports, work ethics of determination, dedication and follow through seemed to reveal itself in everything that he did. Whether it was in the classroom, church, the football field or just as a leader amongst his peers. When a strong foundation is built on those principles it becomes second nature to put your all into everything you touch.

Determinate Action

Understanding Justin’s passion for sports, entering into the fitness apparel industry was not to far from his love. Knowing he would be competing with some heavyweights in the fitness apparel industry such as Nike, Champion, Under Armor, Gym Shark and many more. I wanted to understand what inspired his company “DA Method Apparel”.

“The goal of DA Method is to be a lifestyle brand. The apparel is piece of a larger entity where the overall focus is to inspire and empower the whole individual to be the best that they can be, period. Being the best is more than physical, it’s mental, emotional and environmental” Justin says.

He believes in and stands by the principles of his brand Determinate Action – You as the determinate must put the method into action.

Turning Point

As a fellow entrepreneur there is always a turning point that puts us in a certain direction. Justin attributes his turning point to a time when he was working for another company and they asked him to either sell them his business or quit. It was then that he had to make a decision to make the safe and comfortable choice or go all in and bet on himself. Clearly he chose the latter.

PG Valor Basketball

To date his company is growing into one of the fastest fitness apparel companies nationwide. DA Method Apparel is the lead sponsor for the American Basketball Association PG Valor basketball team. They are also sponsors for many athletes in mixed martial arts, professional wrestling and boxing.

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Entertainment

Why Kaho Shibuya Was Born To Be An Entrepreneur

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Time is finite. Whether you accept this or not, one day your life on this planet will come to an end. While that is out of your control, what you make of this life is very much in your hands. For Kaho Shibuya, realizing this at a young age has changed the game for her and she wastes no time chasing her dreams and making a name for herself. 

A cosplayer and writer from Tokyo, Kaho has an incredibly diverse resume of work experience and has always been active in pursuing what she is passionate about. After watching American wrestling shows as a high schooler, she did not just develop a passion for the industry, she went all in on immersing herself in American culture. In fact, she became completely fluent in English in college and majored in international communication. Post graduation, she spent time as a newspaper publisher and reporter, worked as a school teacher that focused on the English language, and even spent time in the adult film industry where she garnered a large audience that would help her YouTube and entertainment ventures take off rapidly. 

At the moment, Kaho is fully invested in the entertainment industry, spending time as a DJ and appearing at anime conventions and meet and greets. In the coming months, she will be a voice actress on a brand new anime series that will be premiering. Her dedication to learning the English language has paid off in a major way as well, as she has been able to travel to the United States for anime conventions in Los Angeles and will be in Houston in July this year for another one.

While she started out as an office worker, her transition into entrepreneurship was a no brainer. She has always gravitated towards freelance work, and has always wanted to try new things that she would not be able to do at a desk job. While her experiences as a journalist were invaluable, she is able to work towards her passion every single day as an entrepreneur in the entertainment industry. 

In Japan, agencies are extremely tough to work with, and take around half of its clients earnings before paying them. While Kaho used to suffer from a partnership with an agency, she has since grown her social media presence on Twitter and Instagram so much to the point where she has achieved independence and is able to take on clients that she is eager to work with rather than having to hit a certain number for her agency. 

While she is still young, Kaho Shibuya is a force in the anime and entertainment industry and will only look to grow her personal brand both in Japan and internationally, and it will not be long before she is a household name in her homeland and countries worldwide.

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