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The New Era of Digital "Socialites" – ANTHONY LARIO

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Remember pop culture before social media? It’s hard to fathom as of recent, as the era of Digital media has seemed to override the public’s need to rush to the newsstands at their local convenient store… to purchase a tabloid. Now, all we have to do is log onto Instagram to get our “news”, if that’s what you’d like to dub it. However, the digital age has seemed to wipe out a certain demographic of “celebrity”, if you will- the socialite. E’s “Rich Kids of Beverly Hills” had a grasp on them, as well as Bravo’s “NYC Prep”. (Blast to the past) But whatever happened to these people? There’s reality stars and influencers, but where did the socialites go?

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#FunEmily came to play!

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I was recommended to check out @anthonylario on Instagram by a colleague of mine. She’s from the Philadelphia area, and stumbled across a post of this young man imitating his mother on the phone with a classic Philly twang. My immediate thought was “absolutely hilarious”. As I began to cyber stalk him, I saw that he rubs elbows with many of the ‘Real Housewives’ as well as other reality stars/ celebrities. I was ‘all like’ who is this dude? Is this a blast to the past of the socialite era? Is he a comedian? Is he in New York? Is he in Philly? Is he a musician? I, then realized that maybe I had fallen into a trap… Maybe this is his goal… To keep us on his page questioning who he is and what he really does: classic socialite tactic. Next… cue post notification from BroadwayWorld.com… and there he is…

“Christmas Kinda Sucks!” FT no-k. Video by Courtney Kehr & Mitch Marsico.

The Kicker

So here’s the kicker- BroadwayWorld enlightened me about a new fact on Mr. Lario. He made a Christmas single. Did I laugh? Yes. Was I supposed to laugh? Yes. Is he a good singer? Yes. Was I mad that I enjoyed it? Yes. I can’t help but to think Anthony Lario is attempting to troll us, and it’s working. Just last night, he posted a video contrasting many of his comedic skits. A singing video- I assume he planned this post release of his Christmas single, but it’s different. It’s genuine, sad, affectionate. Captioned “This is part of a song I wrote back in the fall called “The First To Go”. The fabulous Abigail Clouser is accompanying me on harmony! I know on Instagram I make a lot of comedy skits and I wrote a “comedy Christmas” song (Christmas Kinda Sucks!), but honestly I DO mainly write a lot of really sappy, dramatic, sad songs lol. I’m constantly writing – other than funny stuff and media, song writing and music is really one of my first loves. I sometimes think about releasing these songs on an EP or album, but I always wonder if people would listen- or even take them seriously bc of my “insta persona” of always being the funny guy. (Which is my own fault) What do you think? Should I release some of these songs?”

“Where do we go from here?”

Christmas Kinda Sucks! Anthony Lario FT No-K

Aaaaaand… Now I’m crying? I don’t know this person? But– I fell down the rabbit hole. He’s not trying to sell me on anything, nor is he trying to make me love him… nor emotionally manipulate me. (I think?) He just wants me to watch. That, people, is the lost art of the socialite- making me write a piece on someone of whom I’ve never heard of, and who is now part of my daily scrolling routine. We will never know the true intentions of social media “stars”. Hell, this kid could be a dick. He could be part of a marketing pyramid scheme subliminally messaging his followers. He could be a lot of things. But none of that matters- what matters is I’m watching. Happy scrolling, happy stalking, happy stumbling, and remember- you might not know if you’re being trolled.

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Entertainment

An Exclusive Interview With Music Photographer Sam Verbisky

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Music and tour photographer, Sam Verbisky is a 22-year-old Canadian who’s worked with some of the most notable names in the music industry.

Sam has teamed up with the likes of Spinnin’ Records, Throttle, Monstercat, Mesto, and CID to create memories via the use of expertly curated photography and video content. 

Recently, I had the chance to meet up and speak with Sam concerning his journey in the music industry and how he was able to become the man he is today.

How Did You Get Started As A Photographer?

Growing up, I always had a creative interest. I bought my first camera, a Flip Mino HD when I was twelve-years-old. It didn’t come as a surprise when my friends Omar, Justin, Vincent and I found ourselves trying to film trick shots on the basketball court with my new camera.

Back then we gained a lot of our inspiration from Youtube sensations Dude Perfect. This was the beginning of my photography career.

And early on, photographers Chris Yoder and Charles-Edouard Dangelser were big inspirations of mine.

Can You Please Tell Us About Your First Music Photography Experience?

Each year, my hometown, Ottawa, hosts a large music festival called Bluesfest. And the headliners for this festival range from A-list artists such as Kanye West, Red Hot Chilli Peppers, 50 Cent and Pink.

In May 2017, I sent a direct message to the official Instagram of Ottawa Bluesfest about potentially creating video content for the festival’s 2017 event. Bear in mind, I had never filmed a concert and had limited experience in filming. To my surprise, the Bluesfest team gave me a chance and provided me with a media pass for the event. A few days into the event, I was given the opportunity to film one of my biggest inspirations, musician Harley Streten, Otherwise known as Flume.

How Did You Grow Your Network After The Bluesfest Festival?

Now that I had caught the attention of some respected names in the music industry, I thought of ways by which I could make a career out of my photography skills.

So I reached out to various artists and asked if I could film their shows and eventually I landed gigs with French producer and artist Petit Biscuit, Hawaiian producer GRAVES and several other artists. Then I sent an Instagram direct message to Australian DJ and Producer Throttle, asking him if I could provide value to his brand through videos.

Throttle liked the idea and let me film his show in Ottawa. Then he invited me to film in Montreal a few days later. After that, he asked me to be his videographer for his North American Tour. Soon after that, I became his photographer for all his shows worldwide.  

All of this wouldn’t have been possible without the values which I hold dearly; Make valuable content, Give without expectation of return and never forget where you come from.

How Long Did It Take For You To Create Chaos Theory?

The production was filmed all throughout 2019. From the first month, January to the last, December. Chaos Theory is a film that captures the awesome moments that I caught on my camera from around the world. Post-production for Chaos Theory took over 150 hours. 

Contact

You can reach out to Sam on his Instagram page

 

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Business

Ibru Will Be A Surefire Success Story In The Music Industry Thanks To His Unwavering Confidence

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The draw of being a successful musician is obvious. The fame, wealth, and lavish lifestyle associated with being a hot artist is something anyone would dream of achieving. For Ibru, he is more in the business of inspiring the next generation of kids just as artists before him did in his childhood. His passion for music has been clear since he was only a boy, and his mission to influence the next generation of youth is what keeps him grounded and hungry for more even if widespread success seems far down the line.

Speaking of success, his work ethic and unwavering faith has led him to gaining notoriety in the reggae genre. His hit single “Pinnacle” was featured on the “Tropical House Cruises to Jamaica Deluxe Edition Album”, which reached the top ten on the reggae billboard charts. Not only was he able to gain exposure through this album, but he was featured alongside other prominent artists Capleton and Mykal Rose. 

His latest EP “I’m So Focused” and his interview with Jamaica’s number one entertainment source The Star have also done a lot for his personal brand and helping expose his music. Shereita Grizzle of The Star was impressed by Ibru’s poise and confidence on the interview, which Ibru accredits to his dedication to his craft and steadying his focus. While it is hard to break onto the scene in Jamaica with its tough reggae audience, Ibru’s preparation and passion for music helped him get over the fear of taking them on. As his music bursts onto the scene in Jamaica, this interview will also win people over by the masses as his story continues to grow on an international level.

With all of the recent storylines and accolades surrounding Ibru, he wants to be completely clear  that success is not just a walk in the park. He understands that people are looking up to him for inspiration, and wants to be clear that there are times where the light at the end of the tunnel may be completely out of sight. Rather than giving in, resort back to why you started in the first place and realize that setbacks are all a part of the journey. Just as he never gave up, he hopes to influence his fans and people looking up to him to do the same and keep persevering. 

With the right team around him and the right mindset to succeed, Ibru has been ready to handle all of the ups and downs that come with finding success in the music industry. He has already seen some success in his young career, but this is truly only the beginning. Regardless of the fame he accumulates through his work, the mission will always stay the same: spread a message and inspire those who will come after him. 

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Entertainment

Why Transparency Is a Major Key to Building a Brand With J. Cutt

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J. Cutt is a graduate from the University of the Arts, in Philadelphia Pennsylvania. He graduated with a Bachelor’s Degree in Fine Arts in Animation. Before Attending the University of Arts, he attended Delaware College of Art and Design where he earned an Associates Degree in Fine Arts with a concentration in animation as well.

During his studies, he came to master many different styles of animation, from stop-motion, Claymation and experimental, to 3-D animation, traditional and puppet animation. While working with a variety of animation styles, he quickly developed a talent for managing programs and software, like the entire Adobe suite and several other applications. At Delaware College of Art and Design, he became a Student Ambassador and Resident Assistant, working with several designers and other creative specialists.

The Beginning 

About two years after college, he began working in many creative jobs, building up his knowledge and portfolio until he was talented enough to design for major companies, like Mac, Tom Ford, Frigidaire, etc. 

Like many artists he has always done freelance work on the side, but just about a year ago, he decided to do freelance full-time. Social Media was a game-changer for him; he grew to over ten thousand followers on Instagram, he says, “this has opened so many freelance opportunities for me!”

Animation is all about working in a team while also working as an individual. However, thinking creatively without a team to produce new ideas and concepts can be very difficult; therefore, as a freelancer he became efficient in finding different ways to be inspired so that he will never have writer’s block again. Working on many projects at once has given him the freedom to become proficient in not only time management, but also gave him the ability to divide his creative mind between several projects.

Missy Eliott

What made you decide to choose this career path?

“I’ve been drawing all my life, although I did want become a chef since I was little but once I got to high school I decided to pick the career I was destined for (in my dramatic voice)”

What do you think makes your company/personal brand stand out?

“The word of the next decade, let’s say it together shall we be “TRANSPARENT”. I think transparency is what makes J. Cutt Productions standout. Everyones talented, as am I, but I want to be as transparent as possible with my clients so that they get the absolute best service from me and have only great things to say.”

What’s a quote that you live by?

‘Well, it’s less a quote more of a scripture, “But, the Jerusalem that is above is free, and she is our Mother” Gal. 4:26. The Bible very clearly testifies that we have both God the Father and God the Mother. Just as our physical mothers give us physical life, our heavenly Mother gives us spiritual growth, eternal life. I believe that if all people had a love of a mother, our lives would be much better.’

Find more about J. Cute Productions work here!

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