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After Helping A Local Restaurant Achieve 4,000% ROI, Voltaire Pabustan Defines What it Really Means to Be an Entrepreneur

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The term ‘entrepreneur’ has, for a long time, been used to describe a person who, with excellent and innovative ideas, identifies a hair-on-fire problem, and creates a business to solve it. While this definition might be valid, Voltaire Pabustan is of a different view. Like a few other business executives who have built their craft from the ground up, Pabustan believes that there is more to what makes an entrepreneur than just a ‘sudden insurgence of overnight successes.’ 

There are, of course, several types of entrepreneurs today. However, there appears to be a common characteristic defining all of them—innovation. You could factor in a thirst for work as a corresponding character, but it does not apply across the board. Today, due to the increase in the number of startups, there has risen a breed of entrepreneurs whose expertise lies in ‘teaching’ other entrepreneurs how to grow their businesses. The fact that as much as 42 percent of entrepreneurs fail due to the long development time of their ideas has created a conducive environment for pseudo-entrepreneurs to thrive. 

These individuals have become a disguised contributor to the downfall of many small businesses that would have otherwise become successful enterprises if only they knew better. This trend has to end. By providing information and contributing to the knowledge base about entrepreneurship, it is possible to save the small and medium-sized business industry from the influence of false entrepreneurs. Pabustan helps local businesses rise above national chains using smart, time-tested marketing techniques. His vision is to empower local businesses and fight off the sudden insurgence of overnight successes and “work from home” opportunities who have been taking advantage of local business owners. In this article, you will learn three crucial elements that define what it is to be an entrepreneur, according to Pabustan. Through this submission, you will be able to filter out the wannabes from real entrepreneurs. 

Entrepreneurship is a Blend of Time Invested, and Experience Gained

An entrepreneur earns his/her status in the industry by investing time to gain experience in running a business. Research has it that 27 percent of entrepreneurs gain experience to run their businesses by working in their industries for a while and seeing problems firsthand. Most of the notable entrepreneurs you have heard of spent years of their life studying and practicing so that they could be as good as they are today. Take Neli Patel, for instance. He had to learn marketing by himself after hiring a marketing agency that failed to deliver. In the end, he ended up acquiring skills and knowledge that have fueled his success. That is the real test of an entrepreneur. 

As for Pabustan, he had to invest heavily into studying psychology to understand what makes people tick. He wanted to know what influences people to decide to purchase a product/service. So he got deep into the science of it all and by combining that with the nursing education that he had, Pabustan was able to piece together triggers and figuring out ways of how to read body language, get people to open up and speak about their pain points. In the end, he gained enough knowledge in the human psyche and the psychology of persuasion and influence. 

After that, Pabustan figured he could try and make some money by using those skills in the sales and marketing space. The budding entrepreneur dabbled a little bit in marketing his father’s medical practice back in Northern California, which then got him introduced to some other medical practices, and he ran their marketing campaigns as well and helped drive some new patients for them. That is how Pabustan ended up building one of the most renowned digital marketing agencies

You’ve Got to Solve a Problem to Qualify as an Entrepreneur

The most notable entrepreneurs are those who come up with the right solution to a hair-on-fire problem. The fact that coming up with an idea for a solution to a problem and turning it into a business is challenging makes those who succeed worth the respect of an entrepreneur. When Pabustan was starting his business, he wanted to create a one-stop-shop for marketing and an agency for all local businesses to be able to access all of the different services that they would need: from video production to software to full advertising campaigns and everything in between. So instead of hiring five or six different agencies in their respective service areas, companies could hire his agency. Pabustan made sure that he had everything that his prospect customers wanted under one roof. Since his company’s inception, Pabustan and his team have strived not to be the company that lags in certain areas for lack of sufficient bandwidth or the capacity to handle the specific needs of their clients. In fact, it’s the exact opposite. They’ve hired the best to make sure that their clients get the best as well, and they work alongside the agency as partners, not necessarily as clients. That, to Pabustan, has been the most critical test of his will and innovation as an entrepreneur.

The Evidence of Entrepreneurial Success is Results

The goal of every entrepreneur is to succeed. In business, success is measured in results achieved. That is why Pabustan believes that the evidence of entrepreneurial success is quantifiable results. As an agency, Pabustan and his team have built out brands from the ground up, and they have worked with a lot of small businesses and multiplied their ROI a thousandfold. For example, they were able to achieve a 4,000%+ ROI for a local restaurant through a multichannel advertising campaign. 

Pabustan was able to grow and scale his company to handle the fulfillment of many clients with specialized niches and also handle the needs of local businesses that didn’t have the expertise or the tools or the education to know how to market themselves. Since his parents were both small business owners, Pabustan felt compelled to carry on that tradition and help other local business owners thrive by doing their marketing and helping them acquire more customers, more leads, and ultimately more sales. 

As a business owner, he is familiar with the process of building a company and balancing that with personal life. Pabustan is here to alleviate some of the burdens that business owners have so they can keep their business running while spending time with their family, having more time to themselves, or getting that freedom that they work so hard for.

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

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Executive Voice

An Exclusive Interview with Actor Bahadır Ünlü

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Building a stellar reputation as a notable movie star is no easy task. Finding success as an actor is a long, arduous path, where many do not succeed. Still, some persevere and surmount impossible odds to realize their dreams and make a name for themselves. Turkish actor Bahadir Ünlü started from humble beginnings and is now a leading actor in the middle east and beyond. In this interview, Bahadir talks about his journey, career, and prospects.

Bahadir, could you more about how you began your career and became a leading actor?

I started my career with no support what so ever. I have faced a lot of challenges in the beginning. There were times when I felt like giving up, but I kept going. It is essential to value every opportunity that crosses your path. You never know where it may lead you. I stayed positive and continued working in advertisements, commercials, and small budget movies. I got my break in 2003, in a movie called “Aquarium,” which was a joint project between Iran and Turkey. From that point on, there was no looking back. Over the years, I’ve worked in several Turkish, English, and German movies as well as TV series. People must remember that there is no shortcut to success. If you stay focused and chase your dreams, you will indeed achieve the same.

What made you want to become an actor?

Acting has always been my passion. I grew up in awe of the power that entertainment possessed. I wanted to be an actor because it is an art-form that enables you to touch millions of lives. I wanted to spread positivity, hope, and humor through being an actor. I wanted to live a life froth with adventure. Acting served as a conduit for me to explore new countries, meet new people, experience new cultures, and expand my horizons. Today, I have achieved my childhood dream, and I am grateful to my fans for their love and support. I am receiving appreciation for my art as an actor, which is the highest form of gratification.

Bahadir, what are your plans for the future

I have had a long and fulfilling career thus far. I wish to push my limits as an actor and director. There are several international projects in the pipeline, and I am looking forward to them the most. It will allow me to explore new roles, opportunities, and a chance to connect with a whole new audience. I firmly believe that there is always room to learn, improve, and grow, and so this will continue to be my driving force in the future.

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Executive Voice

How Claytonisokay’s Music is Bringing About Positive Societal Change

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Have you ever wondered why today’s music is so awful? Most of the songs are full of vulgar content, and center on sex, relationships, or wealth. The commonality of such songs makes most people wonder if today’s music tracks are meaningful at all. Recently, Science confirmed this suspicion. Research showed that pop music has gotten worse over the years.

Still, it would be unwise to say all music is terrible. Out of the sea of poor content, there are still some artists who work hard to produce great music. Billy Miller AKA Claytonisokay is one of the artists who are at the forefront of creating quality music. Claytonisokay recently released an album dubbed Overlooked Stories. We talked to Miller about his music, including its purpose and its story.

About Claytonisokay

Claytonisokay has been in music from an early age. At age 5, he was familiar with playing the violin and knew much about rhythm/harmony. Claytonisokay started writing lyrics on his own during school class. When he was a teenager, he was kicked out of school and had to attend transfer school. The transfer school exposed him to a world that he didn’t know existed. As a child from the middle class, Claytonisokay was blessed to have parents who provided him with a solid place to live, food on the table, and a supportive atmosphere. When he went to Transfer school, he saw that other people didn’t have the same thing. The transfer school exposed him to the reality of social inequality. “Going through what I was going through at the time with having to leave my high school and just things in my personal life, I turned to music as an outlet,” he says.

One of Claytonisokay’s friends, who was also a musician, took him to a studio. “I rapped the lyrics I had written over a youtube beat I felt fit the vibe. Looking back, I laugh whenever I listen to it, but I’ve progressed since then. I taught myself how to play guitar when I was 17, and now I make songs of all different kinds, ranging from hip-hop like Overlooked Stories to indie/psychedelic rock,” says Miller.

Miller’s songs are not limited to any genre. Why? Because he has mastered the art of creating a fusion of beats and developing his lyrics.

Using Music to Tell Stories

Claytonisokay uses his music to tell stories. The music makes listeners aware of the world around them, particularly the world that they don’t want to see. The key themes explored in his music are poverty, love-lost, greed, loneliness, the pains of growing up. Still, the music is not all negative. Claytonisokay takes these themes and turns them into self-reflective stories.

Claytonisokay also uses his music to create awareness of the prevalence of Lyme disease. The disease affects about 300,000 annually. What’s more, the economic burden of the disease is presently at 1.3 billion dollars. Although the condition affects thousands of lives, research, and funding on the treatment of the disease remains relatively low. Claytonisokay believes that Lyme disease deserves equal financing, similar to other conditions. He also believes that there is a need for awareness to enlighten people on the disease’s seriousness. As such, the proceeds from his album go to the support of the Lyme Disease Association.

Overlooked Stories reflects the musician’s experiences while in transfer school. It was while in school that he saw people who went through experiences revolving around poverty and violence. He observed that the rich did nothing to address the issues of poverty and violence. This experience is what led him to create the album. The album (Overlooked Stories), discusses the overlooked stories in the society as well as themes of greed, poverty, loneliness, love lost, etc.,

Final Thoughts

Claytonisokay’s music has depth. This music makes people more aware of the world around them, the world they don’t want to see. The raw truth in his lyrics made it difficult for him to get his music out there. Still, the hard work paid off when he completed his album. The album creates awareness of Lyme disease. His music also looks at issues such as poverty, the pains of growing up, love-lost, greed, and loneliness. If you are looking for quality music that informs, then this album is must-have.

There is no doubt that Claytonisokay represents a new breed of musicians. These are musicians who are not blind to the issues plaguing society. Instead, they use their music to change the narrative in the community, thereby bringing about social change.

Find all Claytonisokay music and projects here 

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Executive Voice

Johnny Cool: The Radio Personality Disrupting the Entertainment Industry 

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It is challenging for upcoming artists to get airtime. Mainstream radio stations favor high-profile artists who already record labels. Whatsmore, daytime radio stations only want to give time for artists who are ‘happening’ or ‘cool.’ There’s nothing wrong with this approach. But wouldn’t it be nice to have a radio station that gives independent artists airtime for free? 

Air Unlimited Radio (AUR) is a platform that plays all the latest HipHop and RnB. This station is growing quite popular because of the fresh approach that it brings to the entertainment industry. The station not only plays the best of hip hop and RnB but also interviews upcoming talent. 

Johnny Cool is AUR’s on-air personality. We interviewed Johnny to learn more about him and the radio station. 

Meet Johnny Cool

The success of any entertainment content relies heavily on the personality of its presenters. AUR’s on-air personality, Johnny Cool, is passionate about music, and his job at Air Unlimited. He loves being able to interact with people, chill, and talk about all the different unlimited topics and music. 

Johnny is always on the lookout for innovative and trendy ways to make people laugh. He also enjoys the journey of creating a new wave of radio, which will include artists that will be discovered on mainstream radio. So far, Johnny has interviewed upcoming talent. He also helps upcoming artists build connections with some of the biggest names in mainstream media, such as YouTubers, social media marketers, and influencers. 

Social media marketing is so far the best strategy for upcoming artists. This platform enables them to connect with their fans while building a reputation for their music. Still, succeeding with social media marketing can take time. Most artists don’t know how to attract the right audience, create engaging content, or build their brand image. Luckily, when upcoming artists connect with Johnny, they can get guidelines on how to go about such issues. 

Changing How the Industry Works 

The internet has provided a path for talented individuals such as Johnny Cool to change how the entertainment industry works. Johnny recently got a marketing manager mentor that’s helping him grow his brand. His mentor is also helping him develop a website where he will put out content such as archived radio shows, interviews, call-ins, zoom calls, vlogs, pranks, reacts, and merch on the way. 

Johnny is disrupting the entertainment industry by focusing on creating quality content. A recent report revealed that one of the challenges facing the music industry is developing and promoting content that engages fans and drives subscriptions. Using the On-Air Platform, Johnny seeks to promote music that contains quality content. Content that has too of the notch lyrics and beats. Johnny is also involved in building emerging talent. The station helps hundreds of upcoming artists find their way to mainstream radio. 

Future Plans for Johnny 

In the future, Johnny plans to incorporate new elements into his brand, for instance, an independent website that integrates subscription. This development is one of the latest trends that is taking over the entertainment industry. Thanks to this trend, people will have unlimited access to vlogs, Gaming Content, IG Live, interviews, Podcasts, Pranks, Radio Shows, and Reacts. All these content will be available once viewers pay for the subscription. 

Johnny’s advice to his audience and fan base is to take a step and figure out what they enjoy and find a way to make a sum of extra money while living out your purpose. 

What do people want from the music and entertainment field? People want a platform that allows them never to miss a beat. This is a platform that’s engaging and open to feedback from their audience. If you are a lover of hip-hop and RnB, if you have been looking for a platform that keeps you entertained 24/7, then Air Unlimited Radio is your perfect match. 

Johnny Cool has done a tremendous job at Air Unlimited. So far, he has a series of upcoming projects that will boost his reputation to the next level. Considering his string of successes, we can only wish him the best. No doubt, we shall be hunting him down again for another interview.

 

Johnny Instagram

All Jonny Links & Projects

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