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What Technologies Will Create the Consumer of Tomorrow?

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Our world is in constant flux as a result of new technologies, and the products and services that spring from them. For every new capability that we gain, the way we live our lives changes in some way. Smartphones, e-commerce, and even something as unassuming as ride-sharing have all had an impact on our behavior. This is particularly evident in how we act as consumers, and what we demand from the brands and companies we interact with on a daily basis.

Naturally, if the market sees change, the market adapts. It would bode well for any brand and marketer to be cognizant of emerging tech that will have an impact on the way consumers behave. There are a number of these upcoming advancements that will have a major influence on people as they become viable and mainstream. More than just understanding how they will change lives, it’s essential for marketers to understand how this will change what consumers want and how receptive they will be to current marketing and advertising strategies. With that in mind, here is a look at how prominent new technologies will create the new consumer of tomorrow.

5G
5G has been on the horizon for a while now, and both experts and consumers have high expectations for its implementation. Among many things, it is purported to allow for reduced power consumption and longer battery life, stronger security, and even help enable smarter smart devices, such as self-driving cars. But above all else, 5G promises to be fast — increased bandwidth, lower latency and higher connection density will allow us to blow past the limitations of 4G. Networks will be many times faster, and will be able to handle many more devices at once.

Speed is already something consumers desire: they want websites to load fast, to be able to quickly access and purchase items from their desktop and their mobile devices. Already, surveys show that nearly 70 percent of consumers say that web page speeds impact their willingness to interact with and purchase from a brand. So with 5G, customers will want no excuses.

The abilities of 5G also give marketers greater freedom to include higher bandwidth and more complex digital marketing strategies. Videos will load faster, personalization can be changed and optimized in real-time, and communication with chatbots or live service reps will be smooth and painless. When 5G comes front and center, consumers will expect speed, and with speed means greater capability to make the consumer experience as helpful and engaging as possible.

Digital assistants
Voice-enabled tech and digital assistants are nifty and convenient advancements that truly feel like they’re straight out of a sci-fi movie. Of course, digital assistants are still a ways away from being able to hold full and complex conversations, but using devices with Alexa, Cortana, Siri, and Google Assistant are becoming commonplace. And as AI, speech recognition and natural language processing continues to develop, these AI-driven voices will become uncanny in their abilities to service consumers.

Today’s marketers rely on highlighting keywords and SEO practices, but voice-enabled tech will cause consumers to shift toward natural speech in order to find the products and brands that they are looking for. This means that marketers must follow suit. After all, an Adobe Analytics Report claimed that 47 percent of current consumers would already prefer to use digital assistant technology to inform their purchase decisions.

While SEO and keywords won’t be erased completely, utilizing these advancements to account for natural language phrases or questions will help marketers remain relevant in searches as the technology gets better. The power of AI to understand humans more naturally will increase consumer desires to be easily understood, no matter the circumstances.

AR/VR
It made perfect sense that the first industry that AR/VR technology would break into is gaming. But as it becomes more capable, it’s gaining traction in other areas like construction or real estate — it’s also impacting retailers and everyday brands. Companies and marketers should be aware of how impactful the immersion aspect of AR/VR technology will be on consumers. AR allows for the integration of data and information with a real-world experience, while VR can simulate actual scenarios.

AR and VR fundamentally create a deeper engagement with products, and so as the technology becomes more prominent, consumers will crave it more. According to research by Shopify, 40 percent of customers are willing to pay more for a product if they are able to experience the product via AR beforehand. Finding clever and natural ways to integrate AR and VR into digital channels and marketing strategies can help brands forge a stronger relationship with customers. As just one example of how this is already being used, Home Depot’s app allows for customers to hold up their smartphones to see what new paint colors would look like on their walls, even offering a look at similar shades and other options.

Beyond just looking to the quickly-approaching horizon and discerning what technologies will shape consumer behavior, it’s a given that companies should always consider how adopting emerging tech would benefit them and their customers. Finding the strongest and most seamless strategies for harnessing these technologies will allow them to address the desires those same advancements will stir in people.

Brian Berner is an advertising media and technology executive with over a decade and a half of experience. He is the Head of North American Advertising Sales for Spotify, the popular streaming service, and he leads nearly 200 employees across various departments in all matters related to advertising sales and revenue within the United States and Canada. Discovering his passion for advertising as a college student, Berner began his career at an email marketing firm that would eventually evolve into MySpace, the premier social media site at the time. He quickly grew from his role as an individual salesman to a managerial position, jumpstarting sales efforts for MySpace on the West Coast, eventually doing the same on the East Coast and in the Midwest before moving on. After a stint as the Vice President of Midwest Sales for marketing solutions company Centro, Brian Berner was approached by Spotify for the position of Regional Vice President of the Midwest, and soon advanced to Head of Advertising Sales in the US. As a result of his continued excellence, he subsequently became Head of Advertising Sales for North America in its entirety. Brian Berner’s wide breadth of experience in areas such as information, data, technology and advertising have given him a distinct advantage in his career, providing him with a detailed understanding of digital-driven strategies long before they became the norm. His background in management information systems and informational hierarchies has also contributed heavily to his reputation as a well-respected leader with a proven track record of cultivating talent. In looking forward, Brian Berner intends to continue excelling and achieving in his career, with hopes to one day start his own entrepreneurial efforts. Brian also has a passion for philanthropy and education, and his desire in this regard is to help improve Chicago’s education system, where he grew up.

Business

Want To Reach Your First $10,000 Month? Avoid These Three Biggest Mistakes That Keep You Stuck In Your Business

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Struggling entrepreneurs often wonder why their businesses are not thriving, despite working long hours and consistently marketing their offers. What they probably don’t realize is that they are making three common mistakes that can be easily prevented.

For young entrepreneur Ellen Yin, it is easy to spot why some entrepreneurs are failing to achieve their first $10,000 month. Yin explained that they are likely committing three big mistakes that keep them stuck in their business. “Based on my own experience scaling my service-based business to multi-six figures and helping other entrepreneurs make their first $10K month, trying every strategy being taught by industry gurus will keep you overwhelmed and chasing shiny objects. We’ve been sold this lie that we have to post every single day on every platform like a content machine, or that building a large following should be your number one priority. They always advise entrepreneurs to increase their online presence on social media platforms. What I have learned is the simpler you can keep your marketing system, the better.”

Mistake#1: You Need A Large Audience To Make Your First $10,000 

Yin said that most entrepreneurs think that they need to build a large following so they can attract new clients. “This is not the case for most service-based businesses who are working with clients one-on-one. You do not necessarily need to have a huge following or audience on social media to make your first $10,000,” she added. Also, she emphasized that popularity does not equal to profitability, saying that, “I only had 3,000 followers when I made my first $10K month.”

Many entrepreneurs will ask what they should do instead. Yin responded that it is easier to borrow influence than to create it. “You do not need to wait to build a large audience in order to connect with your ideal clients. What you need to do is find them in the communities where they already exist,” she said. It is an efficient strategy executed using targeted hashtags, search filters, and platforms built by influencers in your space. She added that entrepreneurs must look for individuals who are already talking about the need that their business or service can fill. “In my experience, it is easier to sell to someone who is already problem aware and is just looking for the right solution than trying to convince an individual that they have the problem that your service can solve,” Yin said. Instead of paying so much attention to vanity metrics like their number of followers, she urged entrepreneurs to focus on profit-driving activity.

Mistake#2: Trying To Achieve An Income Goal Without A Game Plan 

Yin observed that some entrepreneurs try to reach their income goals without having a strategic plan.  “They forget that a dream without a plan is just a wish. You need to reverse engineer how to get to your income goal and develop a marketing plan based on data, not on guesswork,” she added.

“If you are standing on one side of the river and you want to get to the other side, you need to build a bridge so you can cross the river and get to that side,” Yin explained. 

Yin shared, “I guide entrepreneurs in answering a set of questions to reverse engineer their first $10,000 month.” Yin asked entrepreneurs how many hours they spent in a week delivering their client work and the number of hours they need to complete it. “It allows you to determine the maximum client load that you can handle in a week. By answering these questions, you can better establish how to price your services to reach the first $10,000 month,” she explained.

Yin also asked entrepreneurs to track their average conversion rate, which in turn determines the total number of leads they need to secure each month in order to close their desired number of clients to make their income goal. This gives entrepreneurs clear marketing targets for outbound engagement. “By answering a few simple questions, you can create a customized game plan tailored to your business,” she said. 

Mistake #3: You Need To Post Every Day And Be On Every Platform

Some entrepreneurs spend all their marketing efforts on creating content. They believe that they need to post every single day and be present on every social media platform to make money. Yin busts this myth by clarifying that it’s not the quantity of content but instead the right type of content that results in sales.

Yin explained that posting every day on every platform is time-consuming and not sustainable.  “I know this is an unpopular opinion, but you do not have to put out consistent content to attract consistent clients. What you can do is leverage evergreen content rooted in sales psychology. This content is strategically designed to help your audience overcome their objections before they even speak with you. The right content will educate and attract new potential clients to you daily, even when you don’t post,” she said.

Connect with Ellen

Yin is the founder of Cubicle to CEO, online membership and podcast of the same name for service-based entrepreneurs. “I teach struggling service-based entrepreneurs a step-by-step system to attract consistent clients and make their first $10,000 month,” she explained. Through her social media marketing agency, she has helped boost the growth of many businesses, from local startups to multi-million-dollar and Fortune 500 brands.

To learn more about Ellen Yin, please kindly visit her website at www.ellenyin.com.

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Business

Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

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Marwan Shaheed The Blogger Turned Entrepreneur En-Route To Ultimate Success

Marwan Shaheed is on the peak of taking over the business world. This blogger turned entrepreneur has been in the mentorship of world elite businessman and now is set to follow their footsteps to thrive in the industry to reach the ultimate peak.

Marwan is a 30 years old blogger turned businessman. He has recently been creating a buzz in the business world with his expertise in marketing and branding. Brands have claimed this young entrepreneur has helped them generate millions using his core knowledge and experience.

Marwan’s theory is simple with business, “lucky are those who make money while traveling on other expenses”. In this dynamic world, social media is the best thing ever happened to humans. It has become a mode of making money and one such name who has established himself is Marwan Shaheed.

Marwan in a recent interview with Clout News stated that, for him to help brands reach top results, he never compromises time for quality. These mindsets can for sure help any person reach any goals set and take over any industry.

The young entrepreneur since his start in the business world has toured pretty much the whole world and says, lucky are those who make money while traveling on other expenses.

To stay up to date with all the news about Marwan you can follow him on Google or even add him on all his verified socials named Marwan Shaheed.

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Business

Ryan Alford Is Helping Brands Grow In Real Time Through His Ad Agency Radical

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Ryan Alford is a marketing influencer and a visionary entrepreneur, who founded Radical in 2018, a full-service digital ad agency. He is a native of Greenville, South Carolina with humble origins as the second child of middle-class parents. 

Ryan was one of the first college graduates in his family and has since amassed over 20 years of experience in marketing and advertising working at some of the most respected ad agencies in the country, like Hill Holliday and EP & Co. Ryan has built two successful businesses from essentially nothing–with no outside investment, just full organic growth.

Today, Ryan focuses most of his time on his ad agency Radical, which is one of the fastest growing ad agencies in the Southeast, approaching four million dollars in revenue in less than two years.

Radical is a full-service digital agency built for nimbleness, speed to market, and unmatched capability. Leveraging a full stack web development team, in-house video production, and a no-rules creative team we build everything from ecommerce websites to custom B2B experiences. Radical was built for today’s client challenges.”

But Ryan was making ads way before he founded Radical. You surely have seen some of his work, whether it is the original iPhone launch or the $1 billion NFL agreement advertising.

“For more than 20 years in the marketing and ad agency business, I have worked on some of the largest brands and most recognizable ad campaigns in the world, including Verizon, Lexus, BMW, the NFL, Firehouse Subs, among others.” Ryan shares. “I also oversaw a $50 million segment of Verizon business working on launches that included the original iPhone launch, the $1 Billion NFL agreement, and the launch of Verizon FIOS.” 

Most recently, Ryan was in charge of building the personal brand of one of the most-watched personalities on Facebook in 2018, the “dancing dentist.” Also known as Dr. C, this personality, whose videos have been watched over 300 million times worldwide, was ignited by Ryan through a national PR plan. 

Besides all this, Ryan also hosts the Radical Marketing podcast, where he shares marketing insights and recommendations, and interviews dynamic influencers both in and out of the business world.

Back in 2014, Ryan was fundamental in the creation of the brand and marketing for one of the first automotive digital retailing platforms called iDrive On-Demand. The traditional purchase of a car often involves repeated visits to the dealerships and negotiations with dealers to reach the best price. iDrive focused on taking the customer’s specific requests via a website portal, including everything from make and model to interior color and fabric, to then search nationwide for a car that fits those conditions. 

Ryan is also the co-founder of GVL Hustle, founded in 2017 by him and Tyler Harris as a way for two of Greenville’s most successful entrepreneurs to contribute to their community through regular events that provided training and cooperation opportunities to upstate businesses.

After founding the GVL Hustle, its community rapidly evolved into one of the largest networking groups in the northern part of the state, and the #GVLHustle hashtag is now the most extensively used Instagram business hashtag throughout South Carolina, as local businesses publish and share their business growth stories.

Through all his ventures, Ryan wants to make sure to promote positivity while also leaving a lasting impact.

I want to feel like I have an impact, and I believe that if you have a positive mind, it solves 95 percent of your problems. We are all susceptible to life, but if you live with positivity and gratitude and appreciation, life will be better. Does it mean I’m positive every ounce of the day? No, but I believe in those core principles, and it keeps me going through.” Ryan shared in an interview 

In the near future, Ryan will continue to lead his ad agency Radical while being open to speaking opportunities in marketing, branding, digital marketing, social media and e-commerce.

With Radical, Ryan is helping brands grow in real-time – just as he is. Find out more here.

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